Marketing Manager Job at Connectly Recruiting in Baton Rouge

Our client, a leading financial institution dedicated to improving the financial well-being of its members, is seeking a dynamic and strategic Marketing Manager to lead the organization's marketing function into a new era of growth and innovation. This is a pivotal opportunity for a creative marketing professional ready to bring fresh ideas, digital savvy, and strategic leadership to a trusted Louisiana-based organization.

About the Role
The Marketing Manager will oversee all aspects of marketing strategy, brand development, and digital engagement. Reporting to a C-suite executive, this individual will lead a talented team including a Content Manager, Brand Manager, and Marketing Coordinator. Together, they will drive campaigns that elevate visibility, deepen member engagement, and strengthen brand loyalty.

In the first year, this leader will play a key role in developing and executing a forward-thinking marketing strategy that supports the organization's overall growth objectives and positions it for long-term success.

Key Responsibilities

• Develop and execute the organization's strategic marketing plan, ensuring alignment with overall business goals.
• Lead brand, content, and digital marketing initiatives across channels including web, email, social, and paid media.
• Oversee all creative direction, content development, and digital presence to ensure a consistent and compelling brand message.
• Collaborate closely with internal teams to drive acquisition, retention, and engagement.
• Track and evaluate the performance of campaigns, adjusting strategy as needed for maximum effectiveness.
• Manage department budget, vendor relationships, and performance analytics.
• Coach and develop the marketing team, fostering innovation, collaboration, and professional growth.

What Makes This Role Exciting
This position offers the opportunity to shape the next chapter of marketing for a respected and community-minded organization. The successful candidate will have the freedom to introduce innovative strategies, strengthen digital presence, and make a lasting impact in a mission-driven environment.

Ideal Candidate Profile

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of progressive marketing leadership experience, ideally within a financial services or member-based organization.
• Proven ability to design and execute integrated marketing campaigns that drive measurable results.
• Strong digital marketing expertise, including SEO, SEM, email, and social media.
• Experience with CRM systems, analytics, and Adobe Creative Suite.
• Excellent communication and leadership skills; collaborative and hands-on leader who inspires creativity and accountability.

Work Environment
This is a hybrid role based in Baton Rouge, LA. The selected candidate will be expected to work onsite for the first six months to integrate with the team and culture, after which a flexible hybrid schedule will be available.

Why Join Our Client
You'll be stepping into a role where your ideas and leadership will directly influence the organization's growth strategy and brand direction. This is your chance to lead meaningful initiatives, empower a talented team, and help shape the organization's future in a competitive and evolving marketplace.