Creative Cove Inc. is hiring: Media Manager in Framingham

Our retail client is looking for a Senior Media Manager with over 8 years of experience in media and an emphasis on digital channels (paid social, digital video, email, search).

Responsibilities

• Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform.
• Serves as key day‑to‑day liaison with paid media agency.
• Sharing and collaboration with domestic and global partners on plans & learnings.
• Build media and digital expertise.
• Manages investment and channel strategy for multiple media touchpoints including but not limited to video, audio, social media, mobile, online video, search, display.
• Leads development of holistic media strategy inclusive of channel and partner level plan, audience strategy, measurement plan.
• Keeps abreast of the evolving media landscape & technology tools; provides recommendations on required solutions.
• Meets with existing and prospective media vendors to evaluate future media opportunities.
• Oversees holistic budget to be executed by team.
• Responsible for sharing integrated media plans to key stakeholders.
• Manages upfront investment, paid i‑partnerships, and key vendor relationships.
• Oversees holistic digital strategy driving in‑store sales.
• Oversees grand openings, local, and multicultural plans.
• Partners with consumer insights and agency partners to execute cross‑channel measurement studies.
• Represents paid media strategy for annual and ad hoc planning processes.
• Continuously monitors campaign & provides optimization.

Requirements

• Bachelor’s degree or similar marketing experience.
• A minimum of 7+ years of experience in media.
• Experience across media channels, with a strong emphasis on digital channels (paid social, digital video, email, search).
• Strong experience optimizing media channels and establishing testing approaches and analytics experience.
• Effective verbal and written communication on all levels, and both internally and externally.
• Experience working with outside agencies and vendors.
• Proven experience participating in cross‑functional teams and influencing great outcomes across a matrix organization with evolving requirements.
• Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously.
• Excellent working knowledge of Excel and PowerPoint.
• Strong analytical experience and proven critical thinking.
• Knowledge of retail business a plus.

Location

Cambridge, MA