Director, Commerce Media Job at TWINOAKS in Atlanta

Company Description

TWINOAKS is a shopper marketing agency with a distinct point of view, striving to create meaningful connections between shoppers and brands. We hand‑select top talent with expertise and experience with the nation’s largest brands and retailers.

Overview

We are seeking a Director, Commerce Media to orchestrate all Retail Media activities for one of the agency’s largest media clients. The ideal candidate will build best‑in‑class media strategies and plans for CPG brands across key Retail Media Networks, collaborating closely with the client’s National Media team and agency to develop integrated, full‑funnel media programs. The role reports directly to the VP, Commerce Media.

Primary Responsibilities

• Serve as the owner and single point of contact for the client’s Digital Commerce team and all cross‑retailer Commerce Media requests.
• Provide thought leadership and influence the client’s business decisions on an ongoing basis.
• Act as a change agent from both internal and external perspectives, contributing to client and agency performance.
• Collaborate with the agency’s retailer‑specific Commerce Media and broader media buying teams to support strategy, planning, JBP negotiations, and to drive consistency across deliverables.
• Serve as liaison to the client’s National Media team and agency, collaborating on strategies to strengthen connectivity and minimize duplication across Above‑The‑Line and Retail Media campaigns.
• Identify emerging opportunities and secure incremental revenue or new business for the assigned account.
• Manage client budgets, ensuring profitability for the agency and contributing to overall department bonus attainment.
• Demonstrate financial acumen through standard business accounting and finance documents such as income statements, balance sheets, and sales reports.
• Develop an annual business plan setting short‑ and long‑term strategic goals for growth.

Skillsets Required

• Commerce Media strategy experience within an agency, Retail Media Network, or CPG brand/manufacturer (10+ years preferred).
• Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top‑to‑Tops, and Channel and Category Strategies.
• Existing experience and relationships with key Retail Media Networks and third‑party Commerce Media partners.
• Collaborative approach to teamwork and problem‑solving.
• Passionate about challenging the status quo and driving continuous improvement.
• Dynamic personality capable of engaging and influencing a variety of audiences, including senior clients.
• Confident presenter and clear, persuasive communicator of complex data and insights.
• Strategic thinker in shopper marketing program development and daily business management.
• Sound decision‑making rooted in agency, client, and industry knowledge.
• Adept at analyzing results, synthesizing data, drawing insights, and developing actionable recommendations.

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote all qualified candidates.

Additional Information

The Publicis Groupe motto “Viva La Différence” reflects our commitment to diversity, equity, and inclusion. We honor and celebrate all identities and foster belonging and inclusive experiences for all talent.

Publicis Groupe provides robust benefits: medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off.

For accommodations during application or onboarding, contact USMSTACompliance@publicis.com. All information is kept confidential per EEO guidelines.

Compensation Range

$127,585 – $200,790 annually. Pay is determined by skills, qualifications, and experience. Temporary roles may have different benefits eligibility.

Application deadline: January 30, 2025.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Advertising Services