Director of Public Relations (In-House) Job at Phifer & Company in New York

This range is provided by Phifer & Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$180,000.00/yr - $225,000.00/yr

Direct message the job poster from Phifer & Company

Executive Search & Recruitment | Recruiter for Marketing, Communications, Public Relations, Creative, Advertising | Global Career Coach

Our Client (A Publicly traded Company) is a diversified brand owner focused on the development, manufacturing, and distribution of high‑growth consumer products. They operate across multiple industries and sales channels and have recently diversified into the cryptocurrency space. As a public company, they are now seeking a high‑performing, in‑house media and public relations professional to lead all external media initiatives and significantly expand our client’s visibility on national business networks and platforms.

This role is media‑facing and will focus heavily on business media, including national TV appearances, podcast bookings, financial media coverage, and digital media content.

Media Outreach & Relationship Management

• Proactively pitch stories, interviews, and feature opportunities to media outlets including CNBC, Fox Business, Bloomberg, Yahoo Finance, and relevant podcasts.
• Develop and maintain strong relationships with journalists, producers, editors, and podcast hosts across financial, consumer, and tech verticals.
• Secure consistent media placements to increase visibility of leadership and brand portfolio.
• Create and lead an integrated media strategy for a publicly traded company, aligning with quarterly earnings, product launches, and crypto initiatives.
• Serve as a key point of contact for media inquiries, ensuring all messaging is clear, compliant, and strategically aligned.
• Develop all press materials—including press releases, media kits, backgrounders, and talking points.

Brand Awareness & Thought Leadership

• Identify opportunities for executives to participate in industry panels, podcasts, and thought leadership articles.
• Position the company as a go‑to expert in both the consumer product and cryptocurrency spaces.

Content & Communications

• Write and distribute regular communications including press releases, blog content, and executive op‑eds.
• Collaborate with the internal marketing team to amplify media exposure across digital channels (social media, newsletters, investor updates).

Required Skills/Abilities

• 10+ years of experience in public relations, media relations, or corporate communications.
• Strong track record of securing placements in top‑tier business media (TV, podcasts, digital).
• Experience representing a public company, ideally in consumer products, tech, or crypto.
• Deep understanding of SEC/media compliance for public companies.
• Strong writing, pitching, and media negotiation skills.
• Self‑motivated, fast‑paced, and comfortable with high‑visibility work.
• Comfortable working directly with C‑level leadership and media personalities.
• Entrepreneurial mindset — can build strategy and execute independently.

Preferred Experience

• Background in financial PR, media strategy for small/mid‑cap public companies.
• Understanding of cryptocurrency trends, market narratives, and investor interest.
• Existing media contacts at CNBC, Fox Business, Bloomberg, and leading business podcasts.
• Previous agency experience or in‑house corporate media leadership.