Kapsule
Marketing Manager AI & Growth
Location:
New York/Hybrid
Experience:
3–4 years (in-house preferred)
Salary:
$80-$85k per year
About Kapsule At Kapsule, we believe hydration should be clean, functional, and never boring. We’re building a brand that lives at the intersection of wellness, culture, and technology—and we’re looking for a Marketing Manager who lives and breathes AI to help us scale fast, smart, and creatively.
Our hero product is a refillable water bottle paired with concentrated liquid pods that deliver electrolytes, B vitamins, and time-of-day specific active ingredients, all packed with fantastic flavor. Using Kapsule is simple: fill the bottle with water and ice, press a pod into the lid, and it punctures to release the concentrated liquid, instantly mixing into a refreshing drink.
DrinkKapsule.com
The Role This is a dream role for a
self-starter, builder, and creative technologist
who can bridge brand storytelling, growth marketing, and AI-powered execution. You’ll own
everything marketing
at Kapsule — social, influencers, PR, performance, and creative—using the most advanced AI tools to drive growth and vibe-based cultural resonance.
If you’re already experimenting with tools like
ChatGPT, Midjourney, Runway, Icon, and Vibecoding
— and you’re obsessed with finding that perfect balance between creativity, conversion, and cultural pulse — you’ll thrive here.
What You’ll Do AI-Powered Growth Marketing
Lead full-funnel digital strategy across Meta, TikTok, and Google using AI platforms like Icon to optimize creative, audience segmentation, and spend efficiency.
Build and manage predictive models for customer acquisition and retention using AI analytics.
Test and iterate campaigns at speed using generative AI for copy, visuals, and landing page variations.
Create automated dashboards that visualize real-time performance and highlight key learnings.
Experiment with AI-driven growth loops—referrals, retention campaigns, and community engagement powered by personalization.
Social & Content (AI-Powered)
Own Kapsule’s TikTok, Instagram, and emerging channels—concept, create, post, and optimize.
Use AI tools (e.g., OpusClip, Caption AI, Runway, Synthesia) to accelerate content creation and testing.
Identify trends early and produce scroll-stopping content that builds community and drives engagement.
Influencer & Creator Marketing
Build and manage an influencer/creator network across wellness, lifestyle, and culture.
Use AI-driven platforms to identify, vet, and track influencer performance.
Lead influencer gifting and PR package strategy—creative concepts, logistics, and measurement.
PR & Storytelling
Manage PR agency relationships, ensuring smart use of AI for media monitoring, sentiment analysis, and pitch optimization.
Create press narratives and materials that stand out, with the help of generative tools for copy, visuals, and personalization.
Brand Campaigns & Experimentation
Ideate and execute creative campaigns and partnerships powered by AI insights and automation.
Streamline campaign workflows using project-management AI tools (like Notion AI, ClickUp AI, etc.).
Measure performance across all touchpoints with a strong data and experimentation mindset.
Who You Are
3–4 years of marketing experience (ideally in-house at a consumer brand).
Deep fluency in AI marketing tools across social, creative, and performance—this is non-negotiable.
Proven ability to blend human creativity with AI efficiency.
Strong understanding of paid media (Meta, TikTok, Google) and organic social growth.
Experience managing influencers and PR agencies.
Creative, analytical, and relentlessly curious.
A proactive self-starter who thrives in fast-moving, founder-led environments.
Passionate about wellness, tech, and building next-generation consumer brands.
Why Kapsule
Be part of a next-gen beverage brand rewriting the rules of modern marketing.
Use cutting-edge AI tools daily to create, test, and scale ideas faster.
Total ownership of the marketing function—your ideas, your data, your impact.
Work with a small, entrepreneurial team that moves quickly, experiments often, and has fun doing it.
#J-18808-Ljbffr
New York/Hybrid
Experience:
3–4 years (in-house preferred)
Salary:
$80-$85k per year
About Kapsule At Kapsule, we believe hydration should be clean, functional, and never boring. We’re building a brand that lives at the intersection of wellness, culture, and technology—and we’re looking for a Marketing Manager who lives and breathes AI to help us scale fast, smart, and creatively.
Our hero product is a refillable water bottle paired with concentrated liquid pods that deliver electrolytes, B vitamins, and time-of-day specific active ingredients, all packed with fantastic flavor. Using Kapsule is simple: fill the bottle with water and ice, press a pod into the lid, and it punctures to release the concentrated liquid, instantly mixing into a refreshing drink.
DrinkKapsule.com
The Role This is a dream role for a
self-starter, builder, and creative technologist
who can bridge brand storytelling, growth marketing, and AI-powered execution. You’ll own
everything marketing
at Kapsule — social, influencers, PR, performance, and creative—using the most advanced AI tools to drive growth and vibe-based cultural resonance.
If you’re already experimenting with tools like
ChatGPT, Midjourney, Runway, Icon, and Vibecoding
— and you’re obsessed with finding that perfect balance between creativity, conversion, and cultural pulse — you’ll thrive here.
What You’ll Do AI-Powered Growth Marketing
Lead full-funnel digital strategy across Meta, TikTok, and Google using AI platforms like Icon to optimize creative, audience segmentation, and spend efficiency.
Build and manage predictive models for customer acquisition and retention using AI analytics.
Test and iterate campaigns at speed using generative AI for copy, visuals, and landing page variations.
Create automated dashboards that visualize real-time performance and highlight key learnings.
Experiment with AI-driven growth loops—referrals, retention campaigns, and community engagement powered by personalization.
Social & Content (AI-Powered)
Own Kapsule’s TikTok, Instagram, and emerging channels—concept, create, post, and optimize.
Use AI tools (e.g., OpusClip, Caption AI, Runway, Synthesia) to accelerate content creation and testing.
Identify trends early and produce scroll-stopping content that builds community and drives engagement.
Influencer & Creator Marketing
Build and manage an influencer/creator network across wellness, lifestyle, and culture.
Use AI-driven platforms to identify, vet, and track influencer performance.
Lead influencer gifting and PR package strategy—creative concepts, logistics, and measurement.
PR & Storytelling
Manage PR agency relationships, ensuring smart use of AI for media monitoring, sentiment analysis, and pitch optimization.
Create press narratives and materials that stand out, with the help of generative tools for copy, visuals, and personalization.
Brand Campaigns & Experimentation
Ideate and execute creative campaigns and partnerships powered by AI insights and automation.
Streamline campaign workflows using project-management AI tools (like Notion AI, ClickUp AI, etc.).
Measure performance across all touchpoints with a strong data and experimentation mindset.
Who You Are
3–4 years of marketing experience (ideally in-house at a consumer brand).
Deep fluency in AI marketing tools across social, creative, and performance—this is non-negotiable.
Proven ability to blend human creativity with AI efficiency.
Strong understanding of paid media (Meta, TikTok, Google) and organic social growth.
Experience managing influencers and PR agencies.
Creative, analytical, and relentlessly curious.
A proactive self-starter who thrives in fast-moving, founder-led environments.
Passionate about wellness, tech, and building next-generation consumer brands.
Why Kapsule
Be part of a next-gen beverage brand rewriting the rules of modern marketing.
Use cutting-edge AI tools daily to create, test, and scale ideas faster.
Total ownership of the marketing function—your ideas, your data, your impact.
Work with a small, entrepreneurial team that moves quickly, experiments often, and has fun doing it.
#J-18808-Ljbffr