Director of Sales & Marketing

Job Details The Director of Sales & Marketing is a key member of the Executive Committee, responsible for driving top‐line revenue growth across all market segments for Hawks Cay Resort. This role leads sales, marketing, reservations, and revenue strategy to position the resort as the premier luxury destination in the Florida Keys. The DOSM will champion brand excellence, deliver profitable business mix, and build innovative campaigns that elevate national and international recognition of the resort.

Key Responsibilities Sales Leadership & Revenue Generation

Develop and execute annual sales & marketing strategy aligned with resort financial objectives

Lead proactive sales efforts in key segments

Identify new business opportunities and strategic partnerships

Lead account management, contracting, rate negotiations, and market presence

Oversee reservations performance and conversion optimization

Maintain strong competitive intelligence and adjust strategy accordingly

Marketing, Brand & Communications

Steward the Hawks Cay Resort brand voice and visual presence

Oversee all digital marketing including website, social media, and content

Execute integrated campaigns showcasing resort’s lifestyle, amenities, and experiences

Develop PR initiatives to increase media exposure and influencer partnerships

Manage photography, videography, collateral and brand consistency

Analyze ROI on campaigns, channels, and promotional offers

Revenue Strategy & Forecasting

Partner with Revenue Management to drive pricing strategy and demand forecasting

Maintain reporting on market performance and financial targets

Deliver weekly, monthly, and annual forecasts with data‑driven insights

Lead annual budget planning for all sales & marketing departments

Leadership & Talent Development

Manage and develop a high‑performing Sales & Marketing team

Foster culture of accountability, motivation, and goal achievement

Guide recruiting, onboarding, training, and performance management

Partner cross‑departmentally to ensure alignment across operations and guest experience

Qualifications

Bachelor’s degree in Business, Hospitality, Marketing, or related field

7–10+ years of progressive hotel/resort sales leadership; luxury experience preferred

Proven success driving revenue performance in destination resort environment

Strong digital marketing and analytics expertise

Excellent relationship‑building and communication skills

Highly motivated, strategic, and able to thrive in a fast‑paced environment

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