OXYENERGY
Global Talent Acquisition @OXYENERGY | FMCG Industry | EX-BIGO
Job Title:
Social Media Marketing Manager
OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Key Responsibilities 1. Social Platform Operations & Content Management
Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels
Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform
Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices
2. Topic Development & Campaign Planning
Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles
Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares
Collaborate with creator/affiliate teams to build full-funnel communication loops (e.g., creator seeding → official amplification → UGC challenge)
3. Community Engagement & Interaction
Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency
Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent
4. Content Performance Analysis & Reporting
Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution)
Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality
Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback
Qualifications & Requirements Must-Have
Min.2 years of hands‑on experience in social media marketing, ideally for a DTC brand in health, wellness, or consumer goods
Strong familiarity with TikTok, Instagram, and YouTube content formats, trends, and algorithm dynamics in the U.S. market
Proven ability to grow social accounts, drive interactions, and link content to sales performance
Strong copywriting and storytelling skills tailored to different platforms and consumer segments
Experience using tools like Meta Business Suite, TikTok Creator Center, or Sprout Social to manage publishing and analyze performance
Nice-to-Have
Background in community building or creator collaboration to amplify brand reach
Familiarity with U.S. health & supplement trends and ability to translate product attributes into compelling social narratives
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Business Development, and Sales
Industries Retail Health and Personal Care Products
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Social Media Marketing Manager
OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Key Responsibilities 1. Social Platform Operations & Content Management
Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels
Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform
Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices
2. Topic Development & Campaign Planning
Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles
Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares
Collaborate with creator/affiliate teams to build full-funnel communication loops (e.g., creator seeding → official amplification → UGC challenge)
3. Community Engagement & Interaction
Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency
Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent
4. Content Performance Analysis & Reporting
Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution)
Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality
Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback
Qualifications & Requirements Must-Have
Min.2 years of hands‑on experience in social media marketing, ideally for a DTC brand in health, wellness, or consumer goods
Strong familiarity with TikTok, Instagram, and YouTube content formats, trends, and algorithm dynamics in the U.S. market
Proven ability to grow social accounts, drive interactions, and link content to sales performance
Strong copywriting and storytelling skills tailored to different platforms and consumer segments
Experience using tools like Meta Business Suite, TikTok Creator Center, or Sprout Social to manage publishing and analyze performance
Nice-to-Have
Background in community building or creator collaboration to amplify brand reach
Familiarity with U.S. health & supplement trends and ability to translate product attributes into compelling social narratives
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Business Development, and Sales
Industries Retail Health and Personal Care Products
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