Visa
Vice President, Global Brand Communications & Newsroom
Visa, San Francisco, California, United States, 94199
Vice President, Global Brand Communications & Newsroom
Join to apply for the
Vice President, Global Brand Communications & Newsroom
role at
Visa
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose‑driven industry leader. Join us today and experience Life at Visa.
Job Description The Vice President of Global Brand Communications and Newsroom will lead the strategic development and execution of integrated communications across brand & sponsorship, newsroom content, and social media strategy for Visa’s Global Communications & Events Team. This is a unique opportunity to establish a new function, elevate Visa’s newsroom capabilities, and build a best‑in‑class digital and social‑first strategy and team.
This global role spans the full breadth of Visa’s products and requires a leader who can partner and manage by influence across a matrixed organization. Deep expertise in digital storytelling, media strategy, and cross‑functional collaboration is essential. The successful candidate will reinforce Visa’s narrative, enhance brand equity, and drive engagement across external and internal channels to reach key stakeholders including consumers, clients, partners, and employees. This leader will have the opportunity to harness Visa’s elite global sponsorship platforms—including the world‑renowned FIFA, Formula 1, and the Olympics—to elevate brand storytelling and drive unparalleled engagement.
Key Responsibilities
Develop and execute brand positioning strategies that align with corporate objectives and global campaigns.
Support the office of the CMO and oversee the strategy and delivery of communications for all marketing activations.
Oversee communications for global sponsorships, including sports, entertainment, and cause‑related partnerships, ensuring alignment with brand values and audience engagement goals.
Establish and operationalize a world‑class newsroom within the Global Communications & Events Team to support and amplify the full scope of Visa’s business.
Act as Editor‑in‑Chief for Visa Perspectives and develop accompanying external newsletters, podcasts, and video series.
Establish a centralized editorial calendar and governance model for all communications channels, ensuring consistency, quality, and alignment with business priorities.
Collaborate with stakeholders to amplify product launches, corporate initiatives, and thought leadership across external and internal channels.
Deliver a strategy for leveraging paid media and amplification to extend the reach and value of content and efforts.
Leverage AI‑driven tools and frameworks to optimize owned content for discoverability, personalization, and performance across digital channels.
Oversee a global social media team to deliver always‑on, data‑driven content strategies across LinkedIn, X, Instagram, YouTube, and other platforms.
Drive thought leadership and executive visibility through social storytelling and influencer engagement.
Monitor brand sentiment and reputation across digital channels, responding to trends and crises in real time.
Build, lead, and mentor a high‑performing team of content creators, strategists, and channel managers.
Collaborate with communications counterparts to unify message and brand voice across regions.
Build strong relationships with marketing, product, legal, and executive leadership.
Manage agency relationships and media partnerships to maximize reach and ROI.
Manage this hybrid position with in‑office presence as determined by the hiring manager.
Qualifications
12+ years of work experience with a bachelor’s degree (or 10+ years with an advanced degree such as Masters, MBA, JD, MD, or PhD). Preferred: 15+ years with an advanced degree.
15+ years of progressive experience in communications, marketing, or media, with at least 5 years in a senior content and/or social leadership role.
Dem experience applying AI technologies to enhance content strategy, personalization, and performance across digital platforms.
Proven success leading global initiatives with cross‑regional impact and managing by influence in complex, matrixed organizations.
Track record of building, recruiting, and launching high‑performing teams for new functions or capabilities.
Experience building and scaling global content and social media programs that include interactive formats such as video and audio.
Deep understanding of digital platforms, analytics, and emerging media trends.
Strong executive presence and ability to influence at all levels.
Exceptional writing, storytelling, and presentation skills.
Additional Information Work Hours:
Varies upon departmental needs.
Travel Requirements:
5–10% of the time.
Mental/Physical Requirements:
Office setting; requires standing, sitting, and standard office equipment use.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
U.S. Applicants Only:
The estimated salary range for this position is $254,500 to $397,700 per year, which may include potential sales incentive payments. The role may also be eligible for bonus and equity. Visa offers a comprehensive benefits package, including medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
#J-18808-Ljbffr
Vice President, Global Brand Communications & Newsroom
role at
Visa
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose‑driven industry leader. Join us today and experience Life at Visa.
Job Description The Vice President of Global Brand Communications and Newsroom will lead the strategic development and execution of integrated communications across brand & sponsorship, newsroom content, and social media strategy for Visa’s Global Communications & Events Team. This is a unique opportunity to establish a new function, elevate Visa’s newsroom capabilities, and build a best‑in‑class digital and social‑first strategy and team.
This global role spans the full breadth of Visa’s products and requires a leader who can partner and manage by influence across a matrixed organization. Deep expertise in digital storytelling, media strategy, and cross‑functional collaboration is essential. The successful candidate will reinforce Visa’s narrative, enhance brand equity, and drive engagement across external and internal channels to reach key stakeholders including consumers, clients, partners, and employees. This leader will have the opportunity to harness Visa’s elite global sponsorship platforms—including the world‑renowned FIFA, Formula 1, and the Olympics—to elevate brand storytelling and drive unparalleled engagement.
Key Responsibilities
Develop and execute brand positioning strategies that align with corporate objectives and global campaigns.
Support the office of the CMO and oversee the strategy and delivery of communications for all marketing activations.
Oversee communications for global sponsorships, including sports, entertainment, and cause‑related partnerships, ensuring alignment with brand values and audience engagement goals.
Establish and operationalize a world‑class newsroom within the Global Communications & Events Team to support and amplify the full scope of Visa’s business.
Act as Editor‑in‑Chief for Visa Perspectives and develop accompanying external newsletters, podcasts, and video series.
Establish a centralized editorial calendar and governance model for all communications channels, ensuring consistency, quality, and alignment with business priorities.
Collaborate with stakeholders to amplify product launches, corporate initiatives, and thought leadership across external and internal channels.
Deliver a strategy for leveraging paid media and amplification to extend the reach and value of content and efforts.
Leverage AI‑driven tools and frameworks to optimize owned content for discoverability, personalization, and performance across digital channels.
Oversee a global social media team to deliver always‑on, data‑driven content strategies across LinkedIn, X, Instagram, YouTube, and other platforms.
Drive thought leadership and executive visibility through social storytelling and influencer engagement.
Monitor brand sentiment and reputation across digital channels, responding to trends and crises in real time.
Build, lead, and mentor a high‑performing team of content creators, strategists, and channel managers.
Collaborate with communications counterparts to unify message and brand voice across regions.
Build strong relationships with marketing, product, legal, and executive leadership.
Manage agency relationships and media partnerships to maximize reach and ROI.
Manage this hybrid position with in‑office presence as determined by the hiring manager.
Qualifications
12+ years of work experience with a bachelor’s degree (or 10+ years with an advanced degree such as Masters, MBA, JD, MD, or PhD). Preferred: 15+ years with an advanced degree.
15+ years of progressive experience in communications, marketing, or media, with at least 5 years in a senior content and/or social leadership role.
Dem experience applying AI technologies to enhance content strategy, personalization, and performance across digital platforms.
Proven success leading global initiatives with cross‑regional impact and managing by influence in complex, matrixed organizations.
Track record of building, recruiting, and launching high‑performing teams for new functions or capabilities.
Experience building and scaling global content and social media programs that include interactive formats such as video and audio.
Deep understanding of digital platforms, analytics, and emerging media trends.
Strong executive presence and ability to influence at all levels.
Exceptional writing, storytelling, and presentation skills.
Additional Information Work Hours:
Varies upon departmental needs.
Travel Requirements:
5–10% of the time.
Mental/Physical Requirements:
Office setting; requires standing, sitting, and standard office equipment use.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
U.S. Applicants Only:
The estimated salary range for this position is $254,500 to $397,700 per year, which may include potential sales incentive payments. The role may also be eligible for bonus and equity. Visa offers a comprehensive benefits package, including medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
#J-18808-Ljbffr