KPMG US
Associate Director, Alliance Marketing (Microsoft Alliance)
KPMG US, Albuquerque, New Mexico, United States, 87101
Associate Director, Alliance Marketing (Microsoft Alliance)
Join to apply for the Associate Director, Alliance Marketing (Microsoft Alliance) role at KPMG US.
Known for being a great place to work and build a career, KPMG provides audit, tax, and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It is also fueled by a culture that encourages individual development, embraces inclusivity, rewards innovative excellence, and supports communities. Because of these qualities, KPMG is consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360, and others. If you are as passionate about your future as we are, join our team.
Responsibilities
Manage the execution of a joint strategic marketing plan with Microsoft, ensuring alignment with the alliance’s business plan and growth ambitions; oversee the development and execution of a content strategy focused on differentiated messaging, value propositions, and sales enablement tools such as videos, social assets, and case studies.
Plan, execute, and optimize a portfolio of demand generation programs, including Microsoft conferences, webinars, and client events.
Supervise a variety of marketing programs, developing detailed project plans to ensure on‑time, on‑budget, and high‑quality delivery; leverage lead‑management tools to report on program effectiveness and sales impact.
Oversee program‑level budgets and marketing development funds (MDF), ensuring effective use to achieve the best results, including forecasting, reporting, and executing plans to increase visibility and awareness of alliance solutions through social media, podcasts, advertising, and web content updates.
Develop co‑branded marketing assets with Microsoft that support the content strategy; amplify the brand by integrating campaign assets and thought leadership into programs; serve as the key marketing contact within the alliance team, fostering strong relationships to identify and execute high‑impact co‑marketing opportunities, and support alliance partner sales kick‑off events and other relationship‑based initiatives.
Project‑manage KPMG’s presence at alliance‑specific conferences and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum eight years of recent experience in integrated marketing from a large enterprise technology/software company or a professional services firm (preferred).
Master’s degree from an accredited college or university is preferred; a Bachelor’s degree is required.
Strong experience in alliance marketing with proven expertise in developing and executing integrated marketing campaigns, events, and digital strategies; demonstrated leadership, including managing projects, programs, and sometimes small teams.
Proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self‑motivation and communication skills both virtually and in person.
Proven ability to collaborate with and influence senior business stakeholders, using networking skills to drive projects forward and ensure delivery against key milestones; proactive and autonomous leader with expertise in managing complex projects and associated budgets.
Excellent communication skills with a proven ability to navigate complex organizational structures and operational requirements effectively; a strategic and adaptable mindset, thriving in a fast‑paced environment and exercising sound judgment in business decisions.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. KPMG will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship available for H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT, or any other employment‑based visa).
KPMG offers a comprehensive compensation and benefits package and is an equal‑opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status or any other category protected by applicable laws. No phone calls or agencies please.
Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance and other local ordinances, qualified applicants with arrest and conviction records will be considered for employment.
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Known for being a great place to work and build a career, KPMG provides audit, tax, and advisory services for organizations in today’s most important industries. Our growth is driven by delivering real results for our clients. It is also fueled by a culture that encourages individual development, embraces inclusivity, rewards innovative excellence, and supports communities. Because of these qualities, KPMG is consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360, and others. If you are as passionate about your future as we are, join our team.
Responsibilities
Manage the execution of a joint strategic marketing plan with Microsoft, ensuring alignment with the alliance’s business plan and growth ambitions; oversee the development and execution of a content strategy focused on differentiated messaging, value propositions, and sales enablement tools such as videos, social assets, and case studies.
Plan, execute, and optimize a portfolio of demand generation programs, including Microsoft conferences, webinars, and client events.
Supervise a variety of marketing programs, developing detailed project plans to ensure on‑time, on‑budget, and high‑quality delivery; leverage lead‑management tools to report on program effectiveness and sales impact.
Oversee program‑level budgets and marketing development funds (MDF), ensuring effective use to achieve the best results, including forecasting, reporting, and executing plans to increase visibility and awareness of alliance solutions through social media, podcasts, advertising, and web content updates.
Develop co‑branded marketing assets with Microsoft that support the content strategy; amplify the brand by integrating campaign assets and thought leadership into programs; serve as the key marketing contact within the alliance team, fostering strong relationships to identify and execute high‑impact co‑marketing opportunities, and support alliance partner sales kick‑off events and other relationship‑based initiatives.
Project‑manage KPMG’s presence at alliance‑specific conferences and execute a portfolio of demand‑generation programs, including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment.
Qualifications
Minimum eight years of recent experience in integrated marketing from a large enterprise technology/software company or a professional services firm (preferred).
Master’s degree from an accredited college or university is preferred; a Bachelor’s degree is required.
Strong experience in alliance marketing with proven expertise in developing and executing integrated marketing campaigns, events, and digital strategies; demonstrated leadership, including managing projects, programs, and sometimes small teams.
Proven ability to work effectively in a hybrid setting and travel as required, demonstrating strong self‑motivation and communication skills both virtually and in person.
Proven ability to collaborate with and influence senior business stakeholders, using networking skills to drive projects forward and ensure delivery against key milestones; proactive and autonomous leader with expertise in managing complex projects and associated budgets.
Excellent communication skills with a proven ability to navigate complex organizational structures and operational requirements effectively; a strategic and adaptable mindset, thriving in a fast‑paced environment and exercising sound judgment in business decisions.
Must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. KPMG will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship available for H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT, or any other employment‑based visa).
KPMG offers a comprehensive compensation and benefits package and is an equal‑opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status or any other category protected by applicable laws. No phone calls or agencies please.
Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance and other local ordinances, qualified applicants with arrest and conviction records will be considered for employment.
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