Motive
Senior Manager, Lifecycle Marketing
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers from Fortune 500 enterprises to small businesses across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do. The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.
We are seeking an experienced and strategic Senior Manager, Lifecycle Marketing to lead our customer lifecycle marketing strategy and execution. This role requires a data-driven leader who can design, implement, and optimize comprehensive lifecycle marketing programs that drive customer acquisition, expansion, retention, and advocacy and own email marketing as a channel. The successful candidate will possess strong leadership competencies and demonstrate the ability to manage cross-functional teams while driving measurable business impact across the entire customer journey. This role reports to the Director of Growth Marketing.
This role is remote and based in the US.
What You'll Do: Strategic Leadership & Planning
Develop and implement comprehensive lifecycle marketing strategies aligned with organizational mission, culture, and business objectives
Create detailed customer journey maps identifying key touchpoints, pain points, and optimization opportunities across all lifecycle stages
Set strategic direction for lifecycle marketing initiatives and gain support from key stakeholders across the organization
Lead horizon scanning and conceptualization to deliver high-performance lifecycle marketing strategies
Channel Ownership & Execution
Steward preexisting and design and execute new personalized, targeted marketing campaigns across email and in-product channels
Own marketing contact database and implement sophisticated customer segmentation strategies using behavioral, firmographic, and technographic data
Own end-to-end campaign strategy from ideation through execution, optimization, and performance measurement
Collaborate with campaigns, product marketing, sales, customer success, creative, and content teams to ensure cohesive messaging and experiences
Team Leadership & Development
Lead and manage the lifecycle marketing function
Create an inclusive culture, encouraging diversity and difference while promoting team wellbeing
Provide coaching, mentoring, and professional development opportunities for team members
Enable high-performance working environments through effective delegation and empowerment
Analytics & Optimization
Establish KPIs and measurement frameworks for lifecycle marketing programs
Analyze customer behavior, engagement patterns, and campaign performance to drive continuous improvement
Generate comprehensive reports demonstrating lifecycle marketing impact on business objectives
Lead experimentation and testing frameworks to optimize campaign performance and customer experiences
Cross-functional Collaboration
Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
Work closely with Analytics team to define customer lifecycle reporting and create performance dashboards
Collaborate with Campaigns, Product Marketing, Sales, and Customer Support teams to align strategies and ensure consistent customer experiences
Build and maintain relationships across multiple stakeholder groups both internally and externally
What We're Looking For: Education & Experience
Bachelor's degree in Marketing, Business Administration, or related field
Minimum 7-10 years of marketing experience with at least 4-5 years in lifecycle marketing or customer journey management
Minimum 3-4 years of people management experience leading marketing teams
Technical Competencies
Proficiency in marketing automation platforms (Marketo)
Experience with CRM systems (Salesforce) and customer data platforms
Strong analytical skills with proficiency in Google Analytics / Amplitude and Tableau.
Knowledge of A / B testing methodologies and experimentation frameworks
Leadership Competencies
Strategic Vision : Ability to shape organizational mission, culture, and values while setting strategic direction
Innovation & Problem-Solving : Curious and innovative mindset for exploring areas of ambiguity and finding creative solutions
Stakeholder Management : Skilled in influencing and negotiating strategies both upwards and across organizations
Change Leadership : Proven ability to lead change initiatives and respond effectively in crisis situations
Preferred Qualifications
Experience in B2B SaaS or technology companies
Certification in marketing automation platforms or digital marketing
Experience with customer journey analytics and attribution modeling
Background in email marketing
The base compensation range for this role is :
$122,000 - $186,000 USD
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
#J-18808-Ljbffr
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers from Fortune 500 enterprises to small businesses across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do. The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.
We are seeking an experienced and strategic Senior Manager, Lifecycle Marketing to lead our customer lifecycle marketing strategy and execution. This role requires a data-driven leader who can design, implement, and optimize comprehensive lifecycle marketing programs that drive customer acquisition, expansion, retention, and advocacy and own email marketing as a channel. The successful candidate will possess strong leadership competencies and demonstrate the ability to manage cross-functional teams while driving measurable business impact across the entire customer journey. This role reports to the Director of Growth Marketing.
This role is remote and based in the US.
What You'll Do: Strategic Leadership & Planning
Develop and implement comprehensive lifecycle marketing strategies aligned with organizational mission, culture, and business objectives
Create detailed customer journey maps identifying key touchpoints, pain points, and optimization opportunities across all lifecycle stages
Set strategic direction for lifecycle marketing initiatives and gain support from key stakeholders across the organization
Lead horizon scanning and conceptualization to deliver high-performance lifecycle marketing strategies
Channel Ownership & Execution
Steward preexisting and design and execute new personalized, targeted marketing campaigns across email and in-product channels
Own marketing contact database and implement sophisticated customer segmentation strategies using behavioral, firmographic, and technographic data
Own end-to-end campaign strategy from ideation through execution, optimization, and performance measurement
Collaborate with campaigns, product marketing, sales, customer success, creative, and content teams to ensure cohesive messaging and experiences
Team Leadership & Development
Lead and manage the lifecycle marketing function
Create an inclusive culture, encouraging diversity and difference while promoting team wellbeing
Provide coaching, mentoring, and professional development opportunities for team members
Enable high-performance working environments through effective delegation and empowerment
Analytics & Optimization
Establish KPIs and measurement frameworks for lifecycle marketing programs
Analyze customer behavior, engagement patterns, and campaign performance to drive continuous improvement
Generate comprehensive reports demonstrating lifecycle marketing impact on business objectives
Lead experimentation and testing frameworks to optimize campaign performance and customer experiences
Cross-functional Collaboration
Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
Work closely with Analytics team to define customer lifecycle reporting and create performance dashboards
Collaborate with Campaigns, Product Marketing, Sales, and Customer Support teams to align strategies and ensure consistent customer experiences
Build and maintain relationships across multiple stakeholder groups both internally and externally
What We're Looking For: Education & Experience
Bachelor's degree in Marketing, Business Administration, or related field
Minimum 7-10 years of marketing experience with at least 4-5 years in lifecycle marketing or customer journey management
Minimum 3-4 years of people management experience leading marketing teams
Technical Competencies
Proficiency in marketing automation platforms (Marketo)
Experience with CRM systems (Salesforce) and customer data platforms
Strong analytical skills with proficiency in Google Analytics / Amplitude and Tableau.
Knowledge of A / B testing methodologies and experimentation frameworks
Leadership Competencies
Strategic Vision : Ability to shape organizational mission, culture, and values while setting strategic direction
Innovation & Problem-Solving : Curious and innovative mindset for exploring areas of ambiguity and finding creative solutions
Stakeholder Management : Skilled in influencing and negotiating strategies both upwards and across organizations
Change Leadership : Proven ability to lead change initiatives and respond effectively in crisis situations
Preferred Qualifications
Experience in B2B SaaS or technology companies
Certification in marketing automation platforms or digital marketing
Experience with customer journey analytics and attribution modeling
Background in email marketing
The base compensation range for this role is :
$122,000 - $186,000 USD
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
#J-18808-Ljbffr