Amazon
Integrated Campaigns - Content Strategist, IDC CX Content Strategy (AWS)
Amazon, Seattle, Washington, us, 98127
Integrated Campaigns – Content Strategist, IDC CX Content Strategy
Job ID: 3123195 | Amazon Web Services, Inc.
As a Content Strategist at Amazon Web Services (AWS), you will play a pivotal role in shaping how we consistently tell our stories, and drive customer engagement with compelling content. Reporting to the Head of Content Strategy, you will develop and execute targeted, comprehensive content plans that deliver personalized experiences throughout the customer journey in AWS demand campaigns and events.
Key job responsibilities
Develop and execute overarching content strategies aligned with AWS goals and target audiences
Conduct thorough audience and content audits to inform strategy
Create and manage content calendars and information architecture
Oversee content creation across various formats (blogs, infographics, videos, etc.)
Optimize content for SEO and multi-platform distribution
Analyze performance metrics and recommend improvements
Collaborate with cross‑functional teams (design, peer marketing teams, subject matter experts, etc.) to drive alignment across execution touchpoints.
Ensure brand and messaging consistency across all content
Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
Continuously test, measure, and refine content strategy performance to drive continuous improvement
Objectives
Elevate AWS’s content strategy to strengthen brand voice and audience engagement
Ensure seamless execution of strategic direction and superior storytelling across all content pieces
Drive measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
Establish AWS as a thought leader through compelling, high-quality content
A day in the life
Own the end-to-end content creation process, from ideation to publication
Guide content creators and designers in producing various content formats
Identify trends, content gaps, and audience preferences
Collaborate with data and analytics teams to develop and study KPIs
Work with peer teams to ensure SEO optimization and user‑friendly formats
Stay updated on industry trends and algorithm changes affecting content marketing
Manage relationships with internal and external subject matter experts and influencers
About the team The newly formed Content Strategy team is a globally distributed team that supports the development of global campaign and content strategy within the Integrated Demand Center.
Basic Qualifications
4+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience managing or working within cross‑functional marketing and creative teams
Preferred Qualifications
Experience in multi‑territory campaign management
Experience in digital marketing and content production timelines and process
Experience equally comfortable building strategic marketing plans and executing at a tactical level
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience delivering paid media campaigns spanning TV, print ads, and digital/social channels
Amazon is an equal opportunity employer and does not discriminate on the of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Important FAQs for current Government employees: Before proceeding, please review the following FAQs: https://www.amazon.jobs/en/faqs#faqs-for-us-government-employees
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr
As a Content Strategist at Amazon Web Services (AWS), you will play a pivotal role in shaping how we consistently tell our stories, and drive customer engagement with compelling content. Reporting to the Head of Content Strategy, you will develop and execute targeted, comprehensive content plans that deliver personalized experiences throughout the customer journey in AWS demand campaigns and events.
Key job responsibilities
Develop and execute overarching content strategies aligned with AWS goals and target audiences
Conduct thorough audience and content audits to inform strategy
Create and manage content calendars and information architecture
Oversee content creation across various formats (blogs, infographics, videos, etc.)
Optimize content for SEO and multi-platform distribution
Analyze performance metrics and recommend improvements
Collaborate with cross‑functional teams (design, peer marketing teams, subject matter experts, etc.) to drive alignment across execution touchpoints.
Ensure brand and messaging consistency across all content
Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty
Continuously test, measure, and refine content strategy performance to drive continuous improvement
Objectives
Elevate AWS’s content strategy to strengthen brand voice and audience engagement
Ensure seamless execution of strategic direction and superior storytelling across all content pieces
Drive measurable results in terms of influencing lead generation, solution adoption, and customer loyalty
Establish AWS as a thought leader through compelling, high-quality content
A day in the life
Own the end-to-end content creation process, from ideation to publication
Guide content creators and designers in producing various content formats
Identify trends, content gaps, and audience preferences
Collaborate with data and analytics teams to develop and study KPIs
Work with peer teams to ensure SEO optimization and user‑friendly formats
Stay updated on industry trends and algorithm changes affecting content marketing
Manage relationships with internal and external subject matter experts and influencers
About the team The newly formed Content Strategy team is a globally distributed team that supports the development of global campaign and content strategy within the Integrated Demand Center.
Basic Qualifications
4+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
Experience managing or working within cross‑functional marketing and creative teams
Preferred Qualifications
Experience in multi‑territory campaign management
Experience in digital marketing and content production timelines and process
Experience equally comfortable building strategic marketing plans and executing at a tactical level
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience delivering paid media campaigns spanning TV, print ads, and digital/social channels
Amazon is an equal opportunity employer and does not discriminate on the of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Important FAQs for current Government employees: Before proceeding, please review the following FAQs: https://www.amazon.jobs/en/faqs#faqs-for-us-government-employees
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr