Blue Heron Capital
About Tava Health
At Tava Health, we believe mental health care should be as accessible and stigma‑free as a checkup. We’re reimagining how people find a therapist and how providers deliver care, so more individuals can get the support they need, when they need it.
We’re a fast‑growing team on a bold mission: to make high‑quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.
About The Role We’re seeking an experienced and driven Customer Marketing Manager to lead marketing initiatives that support our employer partners and drive platform utilization. In this role, you’ll manage customer marketing requests, coordinate exhibitor and partner events, and collaborate cross‑functionally to deliver impactful, data‑informed marketing strategies.
What You’ll Do
Serve as the primary marketing liaison for Tava Health’s employer partners, managing marketing material requests and ensuring timely, high‑quality delivery.
Develop scalable systems, templates, and toolkits to support customer marketing and communication.
Plan and execute exhibitor and partner event marketing, including benefits fairs, conferences, and wellness events.
Partner with Product Marketing to translate new features and updates into clear, engaging materials that support customer adoption.
Create co‑branded and customized marketing collateral that helps partners communicate Tava Health’s value to their employees.
Develop and execute strategies to increase engagement and utilization of the Tava Health platform within partner organizations.
Analyze campaign and utilization data to measure success and identify opportunities for optimization.
Collaborate closely with Customer Success, Sales, Product, and Lifecycle teams to ensure alignment and impact.
What You’ll Bring
3–5 years of experience in B2B marketing, customer marketing, or partner marketing (SaaS or healthcare industry preferred).
Proven ability to manage multiple projects and priorities in a fast‑paced environment.
Exceptional organizational and communication skills, with strong attention to detail.
Experience supporting marketing efforts for events, product launches, or customer engagement programs.
Collaborative mindset with the ability to build strong relationships across departments.
Proficiency in CRM and marketing automation tools (experience with Iterable, HubSpot, or similar platforms a plus).
Preferred Qualifications
Background in event marketing or HR/benefits communications.
Experience developing scalable partner marketing systems and toolkits.
Strong data literacy with an ability to interpret engagement metrics and campaign performance.
Why Join Tava Health
Mission‑driven company improving access to mental health care.
Collaborative, innovative, and values‑driven culture.
Competitive salary and benefits package.
Fully remote team with flexible working arrangements.
For tax purposes, priority will be given to candidates living in states where we already have employees (list of states provided in original description).
Location & Employment Location: Remote
Employment Type: Full time
Department: Marketing
Tava is unable to sponsor employment visas (such as the H‑1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.
Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.
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We’re a fast‑growing team on a bold mission: to make high‑quality mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.
About The Role We’re seeking an experienced and driven Customer Marketing Manager to lead marketing initiatives that support our employer partners and drive platform utilization. In this role, you’ll manage customer marketing requests, coordinate exhibitor and partner events, and collaborate cross‑functionally to deliver impactful, data‑informed marketing strategies.
What You’ll Do
Serve as the primary marketing liaison for Tava Health’s employer partners, managing marketing material requests and ensuring timely, high‑quality delivery.
Develop scalable systems, templates, and toolkits to support customer marketing and communication.
Plan and execute exhibitor and partner event marketing, including benefits fairs, conferences, and wellness events.
Partner with Product Marketing to translate new features and updates into clear, engaging materials that support customer adoption.
Create co‑branded and customized marketing collateral that helps partners communicate Tava Health’s value to their employees.
Develop and execute strategies to increase engagement and utilization of the Tava Health platform within partner organizations.
Analyze campaign and utilization data to measure success and identify opportunities for optimization.
Collaborate closely with Customer Success, Sales, Product, and Lifecycle teams to ensure alignment and impact.
What You’ll Bring
3–5 years of experience in B2B marketing, customer marketing, or partner marketing (SaaS or healthcare industry preferred).
Proven ability to manage multiple projects and priorities in a fast‑paced environment.
Exceptional organizational and communication skills, with strong attention to detail.
Experience supporting marketing efforts for events, product launches, or customer engagement programs.
Collaborative mindset with the ability to build strong relationships across departments.
Proficiency in CRM and marketing automation tools (experience with Iterable, HubSpot, or similar platforms a plus).
Preferred Qualifications
Background in event marketing or HR/benefits communications.
Experience developing scalable partner marketing systems and toolkits.
Strong data literacy with an ability to interpret engagement metrics and campaign performance.
Why Join Tava Health
Mission‑driven company improving access to mental health care.
Collaborative, innovative, and values‑driven culture.
Competitive salary and benefits package.
Fully remote team with flexible working arrangements.
For tax purposes, priority will be given to candidates living in states where we already have employees (list of states provided in original description).
Location & Employment Location: Remote
Employment Type: Full time
Department: Marketing
Tava is unable to sponsor employment visas (such as the H‑1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the future.
Tava Health does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.
#J-18808-Ljbffr