BoF Careers
Ralph Lauren Media Marketing Manager, OOH, Print, & Publisher, North America
BoF Careers, New York, New York, us, 10261
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Ralph Lauren Media Marketing Manager, OOH, Print, & Publisher, North America
role at
BoF Careers .
Company Description Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
Position Overview The Media Marketing Manager, OOH, Print, & Publisher, North America will support the strategic development and execution of paid brand advertising campaigns across various media channels inclusive of outdoor, print & digital via publisher partnerships. As a key member of the North America Media & Digital Marketing team, this position plays a critical role in shaping how our brand is experienced—both offline and online—through strategic, high-impact storytelling. This role requires a strong grasp of the full consumer marketing funnel and a passion for media that blends creativity, data, and cultural relevance, working cross-functionally with internal stakeholders and external partners to bring integrated media campaigns to life.
Essential Duties & Responsibilities
Work closely with Senior Media Manager to support the strategic planning, execution, and optimization of 360° paid media campaigns across North America which communicate Ralph Lauren’s brand message in an elevated, impactful manner
Play a key part in driving brand visibility, engagement, and innovation across Polo Ralph Lauren, Ralph Lauren Purple Label & Collection, Fashion Shows, Sports Partnerships (Olympics, Tennis, Golf), Home, Fragrance, and more
Lead day‑to‑day campaign operations—including media planning, audience segmentation, creative briefings, and platform‑specific executions
Oversee media buying across Print, OOH, and Digital, ensuring placements reflect a premium, brand‑safe environment
Manage RFP processes and partner selection for digital media buys, aligning with campaign objectives and budget constraints
Collaborate closely with the North America Paid Social and Performance Marketing teams to ensure full-funnel and cross‑channel alignment
Communicate with Creative and Content teams to ensure assets are elevated, fit for platform, and aligned with paid media campaign needs
Serve as the key liaison between internal teams, external media agencies, and vendors—fostering strong, collaborative relationships
Drive innovation by identifying and testing new offline and online executions, tools, and trends in the evolving media landscape
Manage the end‑to‑end creative briefing process with internal and external stakeholders to ensure timely asset delivery and successful execution
Track and facilitate media budgets across all initiatives, including PO creation, invoicing, coding, and reconciliation processes
Maintain internal documentation related to campaign spend, media calendars, creative assets, and agency deliverables for streamlined tracking and reporting
Monitor and analyze campaign performance, delivering actionable insights that drive continuous optimization and inform future strategy
Produce brand plan decks & post‑campaign reports with clear insights and learnings for cross‑functional teams and senior leadership
Manage, mentor, & motivate direct report, Media Marketing Associate, Print, OOH, & Publisher, to ensure success in role and professional growth
Experience, Skills & Knowledge
Experience in media marketing, ideally within a lifestyle/fashion brand or agency
Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field preferred
Exceptional PowerPoint skills and a sharp eye for visual storytelling
Deep knowledge of luxury consumer behavior and current offline + online media trends
Proven ability to manage large‑scale budgets and deliver measurable outcomes
Strong leadership, project management, and stakeholder engagement skills
Excellent communication skills and ability to thrive in a fast‑paced, collaborative setting
Demonstrated success in designing, executing, and optimizing paid media campaigns
Strategic understanding of how creative assets drive the customer journey
Ability to lead projects from concept through execution and post‑campaign analysis
Strong interpersonal skills; able to collaborate across diverse teams and personalities
Highly organized and self‑motivated, with a track record of managing multiple initiatives independently
Knowledge of the following platforms a plus: Monday.com, Figma, Aravo, Ariba
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Advertising Services
Location New York, NY
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Ralph Lauren Media Marketing Manager, OOH, Print, & Publisher, North America
role at
BoF Careers .
Company Description Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
Position Overview The Media Marketing Manager, OOH, Print, & Publisher, North America will support the strategic development and execution of paid brand advertising campaigns across various media channels inclusive of outdoor, print & digital via publisher partnerships. As a key member of the North America Media & Digital Marketing team, this position plays a critical role in shaping how our brand is experienced—both offline and online—through strategic, high-impact storytelling. This role requires a strong grasp of the full consumer marketing funnel and a passion for media that blends creativity, data, and cultural relevance, working cross-functionally with internal stakeholders and external partners to bring integrated media campaigns to life.
Essential Duties & Responsibilities
Work closely with Senior Media Manager to support the strategic planning, execution, and optimization of 360° paid media campaigns across North America which communicate Ralph Lauren’s brand message in an elevated, impactful manner
Play a key part in driving brand visibility, engagement, and innovation across Polo Ralph Lauren, Ralph Lauren Purple Label & Collection, Fashion Shows, Sports Partnerships (Olympics, Tennis, Golf), Home, Fragrance, and more
Lead day‑to‑day campaign operations—including media planning, audience segmentation, creative briefings, and platform‑specific executions
Oversee media buying across Print, OOH, and Digital, ensuring placements reflect a premium, brand‑safe environment
Manage RFP processes and partner selection for digital media buys, aligning with campaign objectives and budget constraints
Collaborate closely with the North America Paid Social and Performance Marketing teams to ensure full-funnel and cross‑channel alignment
Communicate with Creative and Content teams to ensure assets are elevated, fit for platform, and aligned with paid media campaign needs
Serve as the key liaison between internal teams, external media agencies, and vendors—fostering strong, collaborative relationships
Drive innovation by identifying and testing new offline and online executions, tools, and trends in the evolving media landscape
Manage the end‑to‑end creative briefing process with internal and external stakeholders to ensure timely asset delivery and successful execution
Track and facilitate media budgets across all initiatives, including PO creation, invoicing, coding, and reconciliation processes
Maintain internal documentation related to campaign spend, media calendars, creative assets, and agency deliverables for streamlined tracking and reporting
Monitor and analyze campaign performance, delivering actionable insights that drive continuous optimization and inform future strategy
Produce brand plan decks & post‑campaign reports with clear insights and learnings for cross‑functional teams and senior leadership
Manage, mentor, & motivate direct report, Media Marketing Associate, Print, OOH, & Publisher, to ensure success in role and professional growth
Experience, Skills & Knowledge
Experience in media marketing, ideally within a lifestyle/fashion brand or agency
Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field preferred
Exceptional PowerPoint skills and a sharp eye for visual storytelling
Deep knowledge of luxury consumer behavior and current offline + online media trends
Proven ability to manage large‑scale budgets and deliver measurable outcomes
Strong leadership, project management, and stakeholder engagement skills
Excellent communication skills and ability to thrive in a fast‑paced, collaborative setting
Demonstrated success in designing, executing, and optimizing paid media campaigns
Strategic understanding of how creative assets drive the customer journey
Ability to lead projects from concept through execution and post‑campaign analysis
Strong interpersonal skills; able to collaborate across diverse teams and personalities
Highly organized and self‑motivated, with a track record of managing multiple initiatives independently
Knowledge of the following platforms a plus: Monday.com, Figma, Aravo, Ariba
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Advertising Services
Location New York, NY
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