T-Mobile
Job Overview
The Sr. Consumer Marketing Manager is responsible for igniting engagement with our base customers and consumers through communication strategies that drive digital adoption and engagement. The company has bold goals to get the consumer base onto the new T‑Life app and drive repeat visits and engagement with the app. This person works cross‑functionally to communicate product experiences to the consumer and to influence optimal product experiences on behalf of the consumer. This role is responsible for developing marketing strategies factoring in market dynamics, consumer patterns, competitive actions, company priorities and retailer/channel conflict and cohesion. This role works with cross‑functional teams such as Consumer and Market Intelligence and Insights, Product, Product Marketing, Marketing, Program Management, Creative and Operations to define and implement campaigns supporting the strategic vision. This is a great opportunity for someone with a creative, analytical, and innovative digital‑first mentality to identify new opportunities and carry out projects and marketing campaigns in a large matrixed, yet supported and prioritized environment. Executive presence is required to both present opportunties and results to senior leadership. Prior experience driving app adoption and engagement through marketing campaigns is required. This role is available at our Bellevue, WA HQ. T-Mobile is enjoying three days a week in office collaboration!
Job Responsibilities
Drives development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio. Requires performance management including analysis of customer insights and business performance, and marketing campaign performance.
Drive strategy and high‑level business rationale—market/product/brand fit, etc. and own T‑Mobile service and product roadmap.
Define target, value prop and reason to believe requirements – lead creation of and prioritizing use cases to deliver on strategy.
Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
Experience successfully driving digital adoption and engagement with customers and consumers. Brings ‘out-of-the-box’ ideas and experiences to give consumers reasons to come back to T‑Life app with ability to influence cross‑functionally and drive implementation.
Strong communications skills by presentation, written and verbal methods, and executive presence.
Ability to influence and lead cross‑functional teams to champion new concepts and ideas.
Ability to develop and implement marketing strategies that increase awareness, consideration, conversion, engagement and retention. Optimize campaigns to streamline and drive team efficiency over time.
Collaborate closely with product and GTM teams to drive successful product launches and revenue enhancements.
Experience driving email, SMS, push notifications, and owned marketing programs to engage customers throughout their lifecycle. T&L into paid marketing programs.
Consumer centric approach with desire for deep understanding of customer behaviors, preferences, and expectations. Uses data‑driven insights to create customer journeys and content based on user behavior, demographics, and preferences. Implements targeting and retargeting strategies.
Leads business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment.
May lead/mentor less experienced peers.
Education
Bachelor's Degree in a related field
Master's/Advanced Degree (Preferred)
Work Experience
7+ years' marketing experience
Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods with a focus on Marketing including a highly consumer centric POV
At least 18 years of age
Legally authorized to work in the United States
Travel Yes (minimal travel required)
Compensation Base Pay Range: $109,300 – $197,200. Corporate Bonus Target: 20%. The pay range above is the general base pay range for a successful candidate in the role. The actual starting pay will vary within this range based on location, qualifications and experience.
Benefits Full and part‑time employees have access to the same benefits when eligible. We cover all bases: medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, backup care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑ and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, voluntary long‑term care insurance, mobile service & home internet discounts, pet insurance and access to commuter and transit programs. See
www.t-mobilebenefits.com .
Equal Opportunity Employer T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Accommodations If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing
ApplicantAccommodation@t-mobile.com
or calling 1‑844‑873‑9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.
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Job Responsibilities
Drives development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio. Requires performance management including analysis of customer insights and business performance, and marketing campaign performance.
Drive strategy and high‑level business rationale—market/product/brand fit, etc. and own T‑Mobile service and product roadmap.
Define target, value prop and reason to believe requirements – lead creation of and prioritizing use cases to deliver on strategy.
Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
Experience successfully driving digital adoption and engagement with customers and consumers. Brings ‘out-of-the-box’ ideas and experiences to give consumers reasons to come back to T‑Life app with ability to influence cross‑functionally and drive implementation.
Strong communications skills by presentation, written and verbal methods, and executive presence.
Ability to influence and lead cross‑functional teams to champion new concepts and ideas.
Ability to develop and implement marketing strategies that increase awareness, consideration, conversion, engagement and retention. Optimize campaigns to streamline and drive team efficiency over time.
Collaborate closely with product and GTM teams to drive successful product launches and revenue enhancements.
Experience driving email, SMS, push notifications, and owned marketing programs to engage customers throughout their lifecycle. T&L into paid marketing programs.
Consumer centric approach with desire for deep understanding of customer behaviors, preferences, and expectations. Uses data‑driven insights to create customer journeys and content based on user behavior, demographics, and preferences. Implements targeting and retargeting strategies.
Leads business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment.
May lead/mentor less experienced peers.
Education
Bachelor's Degree in a related field
Master's/Advanced Degree (Preferred)
Work Experience
7+ years' marketing experience
Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods with a focus on Marketing including a highly consumer centric POV
At least 18 years of age
Legally authorized to work in the United States
Travel Yes (minimal travel required)
Compensation Base Pay Range: $109,300 – $197,200. Corporate Bonus Target: 20%. The pay range above is the general base pay range for a successful candidate in the role. The actual starting pay will vary within this range based on location, qualifications and experience.
Benefits Full and part‑time employees have access to the same benefits when eligible. We cover all bases: medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, backup care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short‑ and long‑term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, voluntary long‑term care insurance, mobile service & home internet discounts, pet insurance and access to commuter and transit programs. See
www.t-mobilebenefits.com .
Equal Opportunity Employer T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Accommodations If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing
ApplicantAccommodation@t-mobile.com
or calling 1‑844‑873‑9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non‑accommodation related requests.
#J-18808-Ljbffr