ClubMed is hiring: PR & Brand Manager– German market in New Bremen

"At Club Med, 2026 promises to be an exciting year on the German market! If you are looking for an experience in a company with strong values, a forward-thinking approach, and a focus on experimentation and innovation. If you are excited by the idea of taking the reins of influence/PR/brand strategy, with the aim of promoting the brand in the German market, and meeting our business challenges, join us!" Albane, Head of Marketing Benelux-Germany, manager of the team About Club Med Since 1950, as the inventor of the ‘all-inclusive’ holiday concept, we have been reinventing happiness every day. ‘The purpose of life is to be happy. The place to be happy is here. And the time to be happy is now.’ Gérard BLITZ These timeless words from our founder have been our reason to exist and the driver of everything we do. As a true creator of happiness, we invented a unique style of holiday and a new form of shared experience: all-inclusive holidays with resorts in the world’s most beautiful locations, where Gentle Members (G.M) can recharge their personal batteries through contact with nature, sports and like-minded people, surrounded by our Gentle Organizers (G.O) and our Gentle Employees (G.E). Our Business Unit In this position, you will belong to the Benelux – Germany - Switzerland cluster that is part of EMEA Markets, which handles sales in Europe, Africa, and France in over ten countries. Germany is one of the high potential markets at the EMEA level with short-term growth expected. Job overview Our Frankfurt office is looking for a PR & Brand Manager for the German market. You will be responsible for promoting the Club Med brand, increasing its visibility and desirability, and positioning it as one of the leading references in all-inclusive tourism and lifestyle holidays in Germany. Key missions Define and launch the PR & influence strategy to support brand awareness Deploy the PR & influencer roadmap in-line with brand DNA Increase visibility on tier 1 media with novelties and brand pillars/USP through interviews, events, press releases, with a sense of creativity and innovation Management of press release roadmap alongside our PR agency, answering media enquiries and producing press releases and alerts, translation of global press kits Monitor PR efficiency through reporting and analysis, recommend optimizations Take part in the coordination of press trips: select the most relevant journalists & influencers, coordinate their stay, ensure smooth events and a positive post-event impact (performance measurement) Manage the relationship with our PR & Influence agency Initiate & manage partnerships Build local partnerships to enhance brand visibility and ensure related events in order to drive exposure and prospect generation for Club Med Follow up, coordinate & amplify the existing partnerships Deploy & optimize the Branding Media strategy to boost brand awareness In charge of the Branding campaigns, Online & Offline (TV, Outdoor, Print): brief the media agency, adapt the content (video, digital assets), follow-up the budget, monitor the KPIs Lead the “content boost” plan to capitalize on influencer content, alongside with our media agency Press Media: create an annual press purchase plan with suitable media. Create the content or share the content for ad creation. Other PR & Branding budget management Business Review with the German team every month to share the future activation plan and results of the previous actions Skills and competencies Education level University degree Specialisation in marketing/communication Professional experience At least 4 years’ experience in marketing positions or agency Knowledge of premium/luxury industry or a very strong interest in travel Technical skills Creativity Innovation mindset orientation Knowledge of PR management and social media Analytics skills Microsoft Office Interpersonal skills Strong appreciation of different markets and cultures A get up and go personality with drive, determination and attention for detail Good communication skills (oral and written) Strong organizational skills Strategic thinking Drive for results Agility and proactivity Languages German (native language) English (fluent) Conditions & benefits Travel trip Position requires frequent traveling to Club Med Resorts & Brussels Club Med office (5 to 8 times per year, with compensatory days off if they fall on a weekend) Benefits 30 days of vacation Up to 3 weeks of Club Med vacations at a reduced price per year under Club Med’s policy – after 1 year of seniority Up to 50 EUR Transportation coverage Travel Industry Card for free Monthly mail voucher Support of pension payments Flexible working policy with the possibility to work 2 days a week from home + 1 week remotely every 3 months #J-18808-Ljbffr In Summary: The Frankfurt office is looking for a PR & Brand Manager for the German market . You will be responsible for promoting the Club Med brand, increasing its visibility and positioning it as one of the leading references in all-inclusive tourism and lifestyle holidays in Germany . The position requires frequent traveling to Club Med Resorts & Brussels . En Español: "En Club Med, 2026 promete ser un año emocionante en el mercado alemán! Si usted está buscando una experiencia en una empresa con valores fuertes, un enfoque de pensamiento futuro y un foco en la experimentación e innovación. Alemania es uno de los mercados con alto potencial a nivel EMEA y se espera un crecimiento a corto plazo. Usted será responsable de promover la marca Club Med, aumentar su visibilidad y conveniencia y posicionarla como una de las principales referencias en el turismo todo incluido y festivales del estilo de vida en Alemania. Misiones clave Definir y lanzar la estrategia PR & Influencer para apoyar la concienciación sobre la marca Implementar la hoja de ruta PR & influencers en línea con la marca DNA Aumentar la visibilidad en los medios de comunicación de nivel 1 con novedades y pilares de marca / USP a través de entrevistas, eventos, comunicados de prensa, con un sentido de creatividad e innovación Manejar el mapa de prensa junto con nuestra agencia de relaciones públicas, responder consultas mediáticas y producir comunicados y alertas de prensa Monitorizar la relación global de prensa mediante informes y análisis, optimizaciones Participar en la coordinación de campañas de concientización: crear socios más adecuados para impulsar la exposición a la información y mantenerse conectadas, coordinar los acontecimientos, seguir una estrategia de compra sin problemas (segurar que se produzca un impacto positivo con la agencia media local), gestionar los activos de prensa y mejorar la calidad de la producción de contenido de nuestros productos, así como administrar la generación de los contenidos relacionados con la cadena de noticias y servicios de prensa (concedida) Crear el contenido o compartir los contenidos para la creación de anuncios. Otras relaciones públicas y branding gestión presupuestaria Business Review con el equipo alemán cada mes para compartir el plan de activación futuro y los resultados de las acciones anteriores Habilidades y competencias Nivel educativo Grado universitario Especialización en marketing/comunicaciones Experiencia profesional Al menos 4 años experiencia en puestos de mercadotecnia o agencia Conocimiento del sector premium/lujoso o un gran interés en viajesHabilidades técnicas Orientación a la mentalidad creatividad Innovación Conocimientos sobre administración de relaciones públicas e medios sociales Competencias analíticas Microsoft Office Interpersonales Aprensión fuerte por diferentes mercados y culturas A levantarse y ir personalidades con movimiento, determinación y atención al detalle