Director, Marketing Job at Strata Clean Energy in Durham

Director, Marketing Strata Clean Energy Location: Durham, NC Summary Strata Clean Energy is seeking an accomplished marketing leader to define and execute a bold, integrated marketing vision that advances our brand as a renewable energy leader. The Vice President (or Senior Director) of Marketing will drive strategies that enhance visibility, strengthen market positioning, support business development, and engage key stakeholders across the clean‑energy ecosystem. This role requires a dynamic strategist with a deep understanding of the renewable‑energy industry, proven experience leading marketing operations, and the ability to translate complex technical offerings into compelling stories that inspire customers, partners, and investors. Essential Duties and Responsibilities Strategic Marketing Leadership Develop and implement a comprehensive marketing strategy aligned with Strata’s business objectives and growth goals Identify emerging market trends, competitive opportunities, and customer insights to shape marketing priorities Partner with executive leadership to define the company’s narrative, brand architecture, and go‑to‑market approach across EPC and O&M business lines (solar, storage, and hyperscaler solutions) Brand Positioning and Communications Lead brand management, messaging, and visual identity to ensure consistency across all channels and audiences Drive storytelling that amplifies Strata’s purpose, innovation, and impact in renewable energy Oversee public relations, media relations, and external communications to enhance visibility and credibility Develop proactive and responsive communication strategies, including crisis communications as needed Digital and Demand Generation Lead digital marketing initiatives including social media, website strategy, and content marketing Build integrated campaigns that drive awareness, lead generation, and measurable business results Leverage analytics to optimize online engagement, conversion, and ROI across all digital touchpoints Content, Thought Leadership, and Events Oversee development of high‑quality content such as white papers, case studies, presentations, and videos that highlight Strata’s expertise Drive thought‑leadership efforts through conferences, industry panels, and strategic partnerships Support event strategy and execution to maximize visibility and stakeholder engagement Team and Budget Management Build, mentor, and lead a high‑performing marketing team focused on creativity, collaboration, and accountability Foster professional growth and skill development across the team Develop and manage the marketing budget to ensure effective resource allocation and maximum impact Establish metrics and KPIs to measure marketing performance and continuously refine strategies Supervisory Responsibilities Provide leadership, direction, and coaching to the marketing team Conduct regular performance reviews and guide professional development Encourage innovation and cross‑functional collaboration across the organization Education and/or Work Experience Requirements Bachelor’s degree in marketing, communications, or business administration (master's preferred) 10–15 years of progressive marketing experience, with at least 5 years in a leadership role within the renewable‑energy, cleantech, or related industry Proven success developing and executing integrated marketing strategies for B2B or energy‑infrastructure organizations Demonstrated ability to manage brand reputation, media engagement, and digital campaigns with measurable results Strong communication, analytical, and leadership skills, with the ability to influence at all levels of the organization Passion for sustainability and the transition to clean energy Physical Requirements / Work Environment Work is performed in an office environment and in the field. No work from home is permitted. Must be able to sit, stand, bend, twist and lift up to 20 pounds. #J-18808-Ljbffr