Carson Group
Carson Group is hiring: Marketing Manager in Pittsburgh
Carson Group, Pittsburgh, PA, US, 15289
Who We Are
In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.
We serve financial advisors and investors through three entities, each headquartered in Omaha, Nebraska: Carson Wealth, Carson Coaching and Carson Partners. We provide coaching and partnership services to advisor firms – and straightforward financial advice to the investing public. We all share a common mission to be the most trusted in financial advice.
Who We Want
The Marketing Manager serves as a strategic marketing consultant and relationship manager, providing hybrid in-office and remote support to Carson Wealth’s Pittsburgh office. This role is part of the centralized Carson Wealth marketing team, ensuring local marketing efforts align with enterprise standards while tailoring strategies to the unique opportunities in the Pittsburgh market.
In this position, the Marketing Manager will lead the development and execution of local marketing strategies that drive awareness, engagement, and new client growth. The role combines strategic planning, hands-on coordination, and data-driven decision-making, with a strong emphasis on seminar marketing, lead acquisition, and community outreach.
What To Expect
Strategic Consultation & Local Growth Support
In exchange for your expertise, we offer a base salary, bonus potential, 401(k) plus matching, health benefits, and a great working environment. This is your chance to play a key role in the continued success of our company. Our culture is fast-paced, collaborative, innovative, and focused on healthy living. Carson strives to promote the health and wellness of its stakeholders by maintaining a tobacco-free workplace.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, protected veteran status, sexual orientation, age or any other characteristic protected by law.
The total rewards expected for this role include:
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
In an increasingly complex world where people are starving for someone they can trust, we stand for something simple: always put the client first. We do well by doing good for those we serve. It’s the ultimate measure. We believe in providing value beyond a doubt and in the notion that time will either expose you or promote you, based on your willingness to embrace change.
We serve financial advisors and investors through three entities, each headquartered in Omaha, Nebraska: Carson Wealth, Carson Coaching and Carson Partners. We provide coaching and partnership services to advisor firms – and straightforward financial advice to the investing public. We all share a common mission to be the most trusted in financial advice.
Who We Want
The Marketing Manager serves as a strategic marketing consultant and relationship manager, providing hybrid in-office and remote support to Carson Wealth’s Pittsburgh office. This role is part of the centralized Carson Wealth marketing team, ensuring local marketing efforts align with enterprise standards while tailoring strategies to the unique opportunities in the Pittsburgh market.
In this position, the Marketing Manager will lead the development and execution of local marketing strategies that drive awareness, engagement, and new client growth. The role combines strategic planning, hands-on coordination, and data-driven decision-making, with a strong emphasis on seminar marketing, lead acquisition, and community outreach.
What To Expect
Strategic Consultation & Local Growth Support
- Serve as the primary marketing liaison for the Pittsburgh office, providing ongoing strategy and planning support.
- Develop and implement local marketing strategies that drive firm growth, with a particular focus on seminars, workshops, and community events.
- Identify opportunities to increase brand awareness through digital, referral, and COI marketing efforts.
- Translate marketing analytics and business data into insights and actionable recommendations to improve lead generation and conversion.
- Educate the Pittsburgh team on Carson’s marketing tools and proven growth methods, helping them build sustainable local marketing practices.
- Plan, manage, and execute the firm’s seminar program, including event marketing, promotion, on-site support, and post-event follow-up.
- Coordinate logistics such as venue booking, vendor management, invitations, registrations, and presentation materials.
- Track event performance, attendance, and conversion rates, and use data to refine strategy and maximize ROI.
- Manage the firm’s lead acquisition and nurturing strategy across channels, including digital campaigns, event follow-up, referrals, and outreach.
- Oversee marketing communications and outreach campaigns, ensuring timely, consistent, and brand-aligned messaging to prospects.
- Implement follow-up strategies that convert leads into appointments and clients, coordinating with advisors and operations teams.
- Collaborate with the Carson corporate marketing team to leverage enterprise campaigns, tools, and content that drive new client acquisition.
- Partner with Carson’s internal production teams (content, design, digital, and events) to execute marketing initiatives efficiently.
- Manage local marketing projects and requests, ensuring clarity of goals, deliverables, and timelines.
- Ensure brand consistency across all local marketing materials, presentations, and communications.
- Represent the Pittsburgh office in marketing meetings, events, and regional initiatives.
- Strong consultative communication and relationship management skills.
- Expertise in event and seminar marketing, including audience targeting and post-event conversion tracking.
- Understanding of lead generation, CRM usage, and marketing automation workflows.
- Excellent organizational and project management abilities; capable of balancing multiple initiatives simultaneously.
- Analytical mindset with the ability to interpret marketing performance data and recommend improvements.
- Creative problem-solver with a proactive and collaborative approach.
- Bachelor’s degree in marketing, communications, or a related field.
- 5+ years of marketing experience, ideally in a financial services, consulting, or client-facing role.
- Proven success in event marketing, lead generation, and campaign management.
- Experience with marketing technology platforms (CRM, email automation, digital advertising, analytics).
- Based in or near Pittsburgh, with the ability to work in-office part of the week and remotely as needed.
In exchange for your expertise, we offer a base salary, bonus potential, 401(k) plus matching, health benefits, and a great working environment. This is your chance to play a key role in the continued success of our company. Our culture is fast-paced, collaborative, innovative, and focused on healthy living. Carson strives to promote the health and wellness of its stakeholders by maintaining a tobacco-free workplace.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability, protected veteran status, sexual orientation, age or any other characteristic protected by law.
The total rewards expected for this role include:
- Starting annual base salary between $80,000 - $109,525.
- Variable compensation potential (Bonus and/or commissions)
- Competitive benefits including 401(k) with company contribution, PTO, Parental Leave, Sabbatical Leave, Medical, Dental, Vision, Health Savings Accounts, Flexible Spending Accounts, Life and AD&D Insurance, Short and Long-Term Disability, Work/Life Benefits and Holistic Wellbeing Programs.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.