Hilton
Complex Area Director of Sales and Marketing - Hiltons of Chicago
Hilton, Chicago, Illinois, United States, 60290
Complex Area Director of Sales and Marketing – Hilton Chicago
Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering and events management, call centers, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are essential to Hilton’s ability to drive profitable growth.
Responsibilities
Develop and manage the results of an annual commercial strategy plan with the property commercial team that represents the group, perm and transient current year targets, optimal mix targets and aligns with 3-5 year crossover booking targets.
Implement Business Review Guidelines (current year plus 3-5 years) and Group Pricing & Rate Quotation Strategies with the property commercial team to maximize all pricing components of sales and catering opportunities, achieve positive group market share, EBITDA and TGOP.
Strategically partner with Group, BT, Leisure and GTIR HWS teams to drive conversion and alignment.
Design and execute a marketing plan under the mentorship of the regional commercial director, which includes objectives, strategies, budget, and targets in alignment with regional and global approach.
Partner with enterprise e-Commerce teams to ensure that online hotel content is accurate, relevant and showcases current transient and group offers.
Leverage Enterprise Marketing teams to develop strong social media and marketing messaging that tells a story and drives higher online interaction and conversion.
Engage and support the PR teams (both Corporate communications and Brand PR) to position and maximize hotel visibility.
Drive all hotel reporting for performance and commercial activity reporting including adjustments to commercial action plan based on market trends with focus on short, mid and long term KPIs.
Consistent coaching to create stronger team members (talent development) and culture of accountability through weekly one on ones, APEX, and succession planning for all team members.
Conduct annual performance reviews for all direct reports and provide feedback for dotted line reports.
Develop and strengthen strategic business relationships with CVB’s and local business partners.
Manage sales and marketing expenses, both monthly and annually, with a focus on ROI and forecast achievement.
Communicate short and long-term revenue needs along with plans to impact with key stakeholders including ownership, enterprise commercial team and hotel team members.
Develop in partnership with operations team a strong site visit program including site visit tracking conversion for recognition and improvement.
Create and implement unique client events that drive ROI and higher conversion.
Present commercial strategies in concise, relevant format to key business partners and ownership groups with AVPs, Regional Commercial Director and General Manager(s) in consistent ownership‑driven timeline.
Ensure transparency and integrity with commercial leaders to review and validate revenue forecasts, improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
Develop strong bench strength through networking to identify potential candidates for sales, catering and marketing roles.
Manage to Hilton brand standards and corporate identity while utilizing relevant communication tools (under the mentorship of regional commercial director).
Utilize reader boards, market activity and industry trends to identify potential opportunities and competitive threats in regular SWOT analysis and updates to commercial action plans.
Direct Reports
Group Sales
Business Transient Sales
Leisure Sales
Catering Sales
Marketing
Qualifications
Minimum of ten (10) years of hotel sales, catering or marketing experience.
Minimum of five (5) years director level experience.
Management experience (type): Director.
Four‑year college degree preferred.
Ability to travel on short notice and adaptable to schedule changes.
Experience in hotel management or related industry essential; cross brand or product line experience preferred.
Highly professional presentation and communication (oral and written) skills.
Proficiency with standard Microsoft Office.
Ability to perform critical analysis.
Additional Capabilities
Additional/advanced degree coursework in business administration, marketing and communications.
Adaptable experience with business strategy, business planning, and business plan development.
Experience in large matrix organizations.
Ability to speak multiple languages.
Multiple brand experience.
Hilton software programs preferred.
Benefits
Medical insurance coverage for you and your family.
Mental health resources.
Best‑in‑class paid time off (PTO).
Go Hilton travel discount program.
Supportive parental leave.
Matching 401(k).
Employee stock purchase program (ESPP) – purchase Hilton shares at 15% discount.
Debt‑free education: access to a wide variety of educational credentials.
Career growth and development.
Team member resource groups.
Recognition and rewards programs.
Work Location The Palmer House Hilton.
Schedule Full‑time.
Brand Hilton Hotels & Resorts.
Job Function Marketing Services.
Salary : $200,000 to $250,000 K, based on applicable experience and location.
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Responsibilities
Develop and manage the results of an annual commercial strategy plan with the property commercial team that represents the group, perm and transient current year targets, optimal mix targets and aligns with 3-5 year crossover booking targets.
Implement Business Review Guidelines (current year plus 3-5 years) and Group Pricing & Rate Quotation Strategies with the property commercial team to maximize all pricing components of sales and catering opportunities, achieve positive group market share, EBITDA and TGOP.
Strategically partner with Group, BT, Leisure and GTIR HWS teams to drive conversion and alignment.
Design and execute a marketing plan under the mentorship of the regional commercial director, which includes objectives, strategies, budget, and targets in alignment with regional and global approach.
Partner with enterprise e-Commerce teams to ensure that online hotel content is accurate, relevant and showcases current transient and group offers.
Leverage Enterprise Marketing teams to develop strong social media and marketing messaging that tells a story and drives higher online interaction and conversion.
Engage and support the PR teams (both Corporate communications and Brand PR) to position and maximize hotel visibility.
Drive all hotel reporting for performance and commercial activity reporting including adjustments to commercial action plan based on market trends with focus on short, mid and long term KPIs.
Consistent coaching to create stronger team members (talent development) and culture of accountability through weekly one on ones, APEX, and succession planning for all team members.
Conduct annual performance reviews for all direct reports and provide feedback for dotted line reports.
Develop and strengthen strategic business relationships with CVB’s and local business partners.
Manage sales and marketing expenses, both monthly and annually, with a focus on ROI and forecast achievement.
Communicate short and long-term revenue needs along with plans to impact with key stakeholders including ownership, enterprise commercial team and hotel team members.
Develop in partnership with operations team a strong site visit program including site visit tracking conversion for recognition and improvement.
Create and implement unique client events that drive ROI and higher conversion.
Present commercial strategies in concise, relevant format to key business partners and ownership groups with AVPs, Regional Commercial Director and General Manager(s) in consistent ownership‑driven timeline.
Ensure transparency and integrity with commercial leaders to review and validate revenue forecasts, improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.
Develop strong bench strength through networking to identify potential candidates for sales, catering and marketing roles.
Manage to Hilton brand standards and corporate identity while utilizing relevant communication tools (under the mentorship of regional commercial director).
Utilize reader boards, market activity and industry trends to identify potential opportunities and competitive threats in regular SWOT analysis and updates to commercial action plans.
Direct Reports
Group Sales
Business Transient Sales
Leisure Sales
Catering Sales
Marketing
Qualifications
Minimum of ten (10) years of hotel sales, catering or marketing experience.
Minimum of five (5) years director level experience.
Management experience (type): Director.
Four‑year college degree preferred.
Ability to travel on short notice and adaptable to schedule changes.
Experience in hotel management or related industry essential; cross brand or product line experience preferred.
Highly professional presentation and communication (oral and written) skills.
Proficiency with standard Microsoft Office.
Ability to perform critical analysis.
Additional Capabilities
Additional/advanced degree coursework in business administration, marketing and communications.
Adaptable experience with business strategy, business planning, and business plan development.
Experience in large matrix organizations.
Ability to speak multiple languages.
Multiple brand experience.
Hilton software programs preferred.
Benefits
Medical insurance coverage for you and your family.
Mental health resources.
Best‑in‑class paid time off (PTO).
Go Hilton travel discount program.
Supportive parental leave.
Matching 401(k).
Employee stock purchase program (ESPP) – purchase Hilton shares at 15% discount.
Debt‑free education: access to a wide variety of educational credentials.
Career growth and development.
Team member resource groups.
Recognition and rewards programs.
Work Location The Palmer House Hilton.
Schedule Full‑time.
Brand Hilton Hotels & Resorts.
Job Function Marketing Services.
Salary : $200,000 to $250,000 K, based on applicable experience and location.
#J-18808-Ljbffr