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Meta

Manager, Facebook Brand Marketing

Meta, San Francisco, California, United States, 94199

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Brand Marketing Manager – Facebook San Francisco, CA

Pay: $180,000 – $252,000 / yr + bonus + equity + benefits

Responsibilities

Shape Facebook’s brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns.

Set the strategic vision and lead execution of Facebook’s evergreen marketing initiatives.

Drive close collaboration with internal and external teams and agencies to develop and execute cross‑channel marketing initiatives that excite consumers and drive business results.

Partner with Facebook Product Marketing to ensure that marketing programs drive product excitement and engagement.

Build alliances with internal and external stakeholders to gain strategic buy‑in of the marketing strategy and roadmap and drive flawless, unified execution across teams.

Model community‑oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives.

Minimum Qualifications

12+ years of experience with consumer brand marketing at companies with global scale.

5+ years of people management experience.

Experience building annual marketing plans, including creating the business case for incremental investment.

Experience using consumer research and data to drive actionable insights that inform marketing strategy and campaigns.

Experience managing multiple campaigns/initiatives across markets simultaneously.

Experience leading flawless integrated execution across a highly matrixed organization.

Experience influencing leadership and gaining executive and VP level buy‑in and advocacy.

Bachelor’s Degree.

Preferred Qualifications

Experience leading consumer marketing for large‑scale tech brands.

Experience working and thriving in an ambiguous, agile environment.

Tech sector experience.

Experience leading a brand turnaround, including setting the strategy and driving multi‑channel consumer marketing programs that drive brand sentiment and engagement.

About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions worldwide. Now Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to build the next evolution in social technology.

Meta is a proud Equal Employment Opportunity and affirmative action employer. We do not discriminate based on any protected characteristic. Meta participates in the E‑Verify program as required by law and may use artificial intelligence in our hiring process. We are committed to providing reasonable accommodations to candidates with disabilities. For accommodations, contact accommodations-ext@fb.com.

$180,000/year to $252,000/year + bonus + equity + benefits. Compensation details listed reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. Additional benefits are available.

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