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SpringWorks Therapeutics

Director, TGCT Patient Marketing

SpringWorks Therapeutics, Boston, Massachusetts, us, 02298

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Job Description

About SpringWorks Therapeutics SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial‑stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.

We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1‑PN).

At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Your Role The Director, TGCT Patient Marketing will lead patient marketing for the TGCT commercial brand team. This role will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of pimicotinib once FDA‑approved. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the TGCT market as well as key attributes of pimicotinib to help position the product appropriately in a competitive and dynamic market.

This role will involve cross‑functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Sr. Director, Brand Lead of TGCT Marketing and will work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Location Classification – Hybrid This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs.

Essential Duties and Responsibilities

Shape the patient brand strategy, including a patient campaign, ensuring messaging resonates in a market with unmet need

Understand the market landscape through direct patient learning opportunities and generating insights, positioning SpringWorks as a dedicated and innovative partner

Lead the evolution and implementation of patient marketing strategies, messaging, and tactical execution across disease & brand campaigns

Collaborate closely with brand marketers to align marketing tactics and share insights on patient / caregiver needs and opportunities

Develop and execute innovative patient education tactical plans, including events, ambassador programs, advocacy engagement, PSP, point‑of‑care, social, web, CRM, programmatic, search, and print materials

Lead patient identification initiatives, supporting disease awareness and diagnosis strategies

Deliver multi‑channel patient promotional platforms and optimizing the marketing mix

Lead both direct and indirect patient / DTC communication strategies

Provide strategic oversight for patient media plan development and performance measurement

Partner with commercial analytics and insights teams to assess current patient market dynamics, identify opportunities to increase awareness of treatment benefit for appropriate patients, and lead primary and secondary research projects

Contribute to the annual planning process, leading the short & long‑term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting

Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)

Identify appropriate key performance indicators to measure and monitor, and lead patient cross‑functional team tracking & performance analysis

Manage agency partners, project timelines, resources, and patient marketing budgets

Role model and foster a culture of collaboration and patient centricity

Own and manage the patient marketing budget

Ability to independently and proactively identify strategic opportunities, build plans and execute against them

Ability to lead projects and make key decisions without day‑to‑day oversight

Ability to effectively prioritize projects & initiatives based on aligned business objectives

Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment

Strong communications skills and track record of effective and influential presentations to external and internal stakeholders

Initiative, creativity, and ability to work effectively in complex, rapidly changing environment

Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures

Proficient in digital marketing, omnichannel, and media tactics directed towards patients

Adept in expense budget planning, tracking, and ROI measurement

20% - 30% including overnight stay

Role Requirements

Bachelor's degree (business or related disciplines)

MBA or other advanced degree preferred

9+ years of relevant pharmaceutical and / or biotechnology commercial experience

3+ years people leadership experience

S. launch and in‑line marketing experience; sales experience is a preferred

Oncology experience preferred

Prior in‑line or equivalent U.S. patient marketing experience, with 4+ years in a product manager role strongly desired

Experience managing or coordinating with speaker programming to patient / caregiver audiences

Experience partnering with patient support program hub to ensure optimal patient experience

Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process

Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution

Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders preferred

Microsoft Office

Veeva Promo Mats

Brand planning

Launch and tactical planning

Results‑oriented, exhibits leadership skills, and ability to influence and motivate without authority

Proven ability to lead and collaborate with cross‑functional teams

Team player and strong track record of collaboration

High ethical standards and personal integrity

Strong sense of urgency and ability to organize, prioritize, activate and execute

Team player and strong track record of collaboration, particularly across Marketing and Sales teams

Compensation and Benefits The expected salary range for this position is $165,000 – $230,000. Actual pay will be determined based on experience, qualifications, location, and other job‑related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.

We offer best‑in‑class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.

EEO Statement SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS / HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks' Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities.

This Equal Employment Opportunity Policy applies to all aspects of employment, including, without limitation, recruitment, hiring, placement, job assignment, promotion, termination, transfer, leaves of absence, compensation, discipline, and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment.

Privacy Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S.. Information about SpringWorks Therapeutics' privacy practices can be found at Privacy Policy - Springworks (springworkstx.com).

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