RapidWorks
Senior Growth & Lifecycle Marketing Manager
RapidWorks is modernizing how the construction and resource‑planning industry operates. Our cloud platform helps heavy equipment subcontractors streamline operations, improve utilization, and boost profitability — transforming a $1.8 trillion industry still dominated by manual systems. Headquartered in the U.S. with customers across three continents, RapidWorks is entering its
next stage of growth
— expanding our product portfolio and scaling into new markets.
Job Overview We’re looking for a
Senior Marketing Manager, Growth & Lifecycle
to turn RapidWorks’ market momentum into measurable, scalable revenue growth.
This role is built for a full‑funnel marketer who thrives on balancing creative campaign strategy with data‑driven execution. You’ll design and run integrated programs, optimize marketing automation, and improve conversion throughout the funnel — while establishing the foundation for lifecycle and customer marketing.
You’ll collaborate across demand gen, product marketing, and content to translate strategy into results, and have a direct line of sight into how your work drives pipeline, retention, and revenue. More than an executor, you’ll help
shape the strategic direction of RapidWorks’ go‑to‑market engine
as we scale into new products and verticals.
Why this role matters: This is the
growth linchpin
for RapidWorks’ next stage. You’ll enable the marketing team to scale efficiently, strengthen campaign performance, and build a data‑driven foundation that powers our expanding product suite. Your work will directly influence how RapidWorks positions itself, captures market share, and defines the modern era of construction resource planning.
Key Responsibilities Growth Campaign Strategy & Execution
Plan, launch, and optimize multi‑channel campaigns (paid, email, events, and content syndication) to drive a qualified pipeline across our 10+ niche verticals.
Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.
Partner with Demand Gen Manager on campaign planning and execution; provide structure, measurement, and optimization guidance.
Lead pre‑ and post‑event campaign workflows to maximize trade show ROI.
Work cross‑functionally with Content, PMM, and Design to align messaging and assets to campaign goals.
Lifecycle & Marketing Automation
Own marketing automation operations (HubSpot, n8n, others) — lead scoring, routing, segmentation, and nurture workflows.
Design and optimize automated journeys for lead nurture, re‑engagement, and onboarding.
Analyze funnel performance and identify opportunities to improve MQL→SQL conversion.
Standardize campaign reporting and dashboards for consistent visibility into performance.
Foundational Customer Marketing
Build light‑touch customer lifecycle programs (newsletters, product updates, cross‑sell nurture).
Collaborate with Product Marketing and Customer Success on timing and messaging of customer communications.
Test early customer advocacy motions (survey campaigns, feedback loops, event follow‑ups).
You’ll Succeed If You
Love combining creative campaign strategy with operational precision.
Can move comfortably between big‑picture growth planning and hands‑on execution.
Know how to translate GTM strategy into real, repeatable marketing programs.
Have a builder’s mindset: you enjoy creating structure where there isn’t one yet.
Requirements
4–7 years of B2B marketing experience in demand generation, growth, and/or lifecycle marketing.
Demonstrated success driving pipeline and improving conversion through multi‑channel campaigns.
Track record of designing and building demand gen and/or lifecycle programs.
Solid grasp of funnel metrics and campaign analytics.
Excellent cross‑functional collaborator and communicator.
Enthusiastic about mentoring junior teammates and managing projects end‑to‑end.
Hands‑on experience with HubSpot, Salesforce, and AI automation tools (e.g., Clay, Orbital, Apollo, n8n, others).
Experience with construction or heavy equipment industries is a plus.
What Success Looks Like
Marketing pipeline contribution increases from ~20% to 25–30%.
Clear, automated nurture and scoring processes replace manual work.
Post‑event and content follow‑up conversion improves by 15–20%.
Foundational customer marketing touchpoints (newsletter, cross‑sell nurture) are active.
The marketing team gains repeatable frameworks for campaign execution and reporting.
Why Join Us?
Join a fast‑growing B2B SaaS company transforming a massive, under‑digitized industry.
Build and influence marketing systems at the center of the company’s next‑stage growth.
Collaborative, tight‑knit team with a focus on innovation and growth.
Competitive salary, benefits, and opportunities for career advancement.
#J-18808-Ljbffr
next stage of growth
— expanding our product portfolio and scaling into new markets.
Job Overview We’re looking for a
Senior Marketing Manager, Growth & Lifecycle
to turn RapidWorks’ market momentum into measurable, scalable revenue growth.
This role is built for a full‑funnel marketer who thrives on balancing creative campaign strategy with data‑driven execution. You’ll design and run integrated programs, optimize marketing automation, and improve conversion throughout the funnel — while establishing the foundation for lifecycle and customer marketing.
You’ll collaborate across demand gen, product marketing, and content to translate strategy into results, and have a direct line of sight into how your work drives pipeline, retention, and revenue. More than an executor, you’ll help
shape the strategic direction of RapidWorks’ go‑to‑market engine
as we scale into new products and verticals.
Why this role matters: This is the
growth linchpin
for RapidWorks’ next stage. You’ll enable the marketing team to scale efficiently, strengthen campaign performance, and build a data‑driven foundation that powers our expanding product suite. Your work will directly influence how RapidWorks positions itself, captures market share, and defines the modern era of construction resource planning.
Key Responsibilities Growth Campaign Strategy & Execution
Plan, launch, and optimize multi‑channel campaigns (paid, email, events, and content syndication) to drive a qualified pipeline across our 10+ niche verticals.
Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.
Partner with Demand Gen Manager on campaign planning and execution; provide structure, measurement, and optimization guidance.
Lead pre‑ and post‑event campaign workflows to maximize trade show ROI.
Work cross‑functionally with Content, PMM, and Design to align messaging and assets to campaign goals.
Lifecycle & Marketing Automation
Own marketing automation operations (HubSpot, n8n, others) — lead scoring, routing, segmentation, and nurture workflows.
Design and optimize automated journeys for lead nurture, re‑engagement, and onboarding.
Analyze funnel performance and identify opportunities to improve MQL→SQL conversion.
Standardize campaign reporting and dashboards for consistent visibility into performance.
Foundational Customer Marketing
Build light‑touch customer lifecycle programs (newsletters, product updates, cross‑sell nurture).
Collaborate with Product Marketing and Customer Success on timing and messaging of customer communications.
Test early customer advocacy motions (survey campaigns, feedback loops, event follow‑ups).
You’ll Succeed If You
Love combining creative campaign strategy with operational precision.
Can move comfortably between big‑picture growth planning and hands‑on execution.
Know how to translate GTM strategy into real, repeatable marketing programs.
Have a builder’s mindset: you enjoy creating structure where there isn’t one yet.
Requirements
4–7 years of B2B marketing experience in demand generation, growth, and/or lifecycle marketing.
Demonstrated success driving pipeline and improving conversion through multi‑channel campaigns.
Track record of designing and building demand gen and/or lifecycle programs.
Solid grasp of funnel metrics and campaign analytics.
Excellent cross‑functional collaborator and communicator.
Enthusiastic about mentoring junior teammates and managing projects end‑to‑end.
Hands‑on experience with HubSpot, Salesforce, and AI automation tools (e.g., Clay, Orbital, Apollo, n8n, others).
Experience with construction or heavy equipment industries is a plus.
What Success Looks Like
Marketing pipeline contribution increases from ~20% to 25–30%.
Clear, automated nurture and scoring processes replace manual work.
Post‑event and content follow‑up conversion improves by 15–20%.
Foundational customer marketing touchpoints (newsletter, cross‑sell nurture) are active.
The marketing team gains repeatable frameworks for campaign execution and reporting.
Why Join Us?
Join a fast‑growing B2B SaaS company transforming a massive, under‑digitized industry.
Build and influence marketing systems at the center of the company’s next‑stage growth.
Collaborative, tight‑knit team with a focus on innovation and growth.
Competitive salary, benefits, and opportunities for career advancement.
#J-18808-Ljbffr