EOS Hospitality LLC
Hawks Cay Resort, 61 Hawks Cay Blvd, Marathon, FL 33050, USA
The Director of Sales & Marketing is a key member of the Executive Committee, responsible for driving top-line revenue growth across all market segments for Hawks Cay Resort. This role leads sales, marketing, reservations, and revenue strategy to position the resort as the premier luxury destination in the Florida Keys. The DOSM will champion brand excellence, deliver profitable business mix, and build innovative campaigns that elevate national and international recognition of the resort.
Key Responsibilities
Develop and execute annual sales & marketing strategy aligned with resort financial objectives
Lead proactive sales efforts in key segments
Identify new business opportunities and strategic partnerships
Lead account management, contracting, rate negotiations, and market presence
Oversee reservations performance and conversion optimization
Maintain strong competitive intelligence and adjust strategy accordingly
Marketing, Brand & Communications
Steward the Hawks Cay Resort brand voice and visual presence
Oversee all digital marketing including website, social media, and content
Execute integrated campaigns showcasing resort’s lifestyle, amenities, and experiences
Develop PR initiatives to increase media exposure and influencer partnerships
Manage photography, videography, collateral and brand consistency
Analyze ROI on campaigns, channels, promotional offers
Partner with Revenue Management to drive pricing strategy and demand forecasting
Maintain reporting on market performance and financial targets
Deliver weekly, monthly, and annual forecasts with data-driven insights
Lead annual budget planning for all sales & marketing departments
Leadership & Talent Development
Manage and develop a high-performing Sales & Marketing team
Foster culture of accountability, motivation, and goal achievement
Guide recruiting, onboarding, training, and performance management
Partner cross-departmentally to ensure alignment across operations and guest experience
Qualifications
Bachelor’s degree in Business, Hospitality, Marketing, or related field
7–10+ years of progressive hotel/resort sales leadership; luxury experience preferred
Strong digital marketing and analytics expertise
Excellent relationship-building and communication skills
Highly motivated, strategic, and able to thrive in a fast-paced environment
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Director of Sales & Marketing is a key member of the Executive Committee, responsible for driving top-line revenue growth across all market segments for Hawks Cay Resort. This role leads sales, marketing, reservations, and revenue strategy to position the resort as the premier luxury destination in the Florida Keys. The DOSM will champion brand excellence, deliver profitable business mix, and build innovative campaigns that elevate national and international recognition of the resort.
Key Responsibilities
Develop and execute annual sales & marketing strategy aligned with resort financial objectives
Lead proactive sales efforts in key segments
Identify new business opportunities and strategic partnerships
Lead account management, contracting, rate negotiations, and market presence
Oversee reservations performance and conversion optimization
Maintain strong competitive intelligence and adjust strategy accordingly
Marketing, Brand & Communications
Steward the Hawks Cay Resort brand voice and visual presence
Oversee all digital marketing including website, social media, and content
Execute integrated campaigns showcasing resort’s lifestyle, amenities, and experiences
Develop PR initiatives to increase media exposure and influencer partnerships
Manage photography, videography, collateral and brand consistency
Analyze ROI on campaigns, channels, promotional offers
Partner with Revenue Management to drive pricing strategy and demand forecasting
Maintain reporting on market performance and financial targets
Deliver weekly, monthly, and annual forecasts with data-driven insights
Lead annual budget planning for all sales & marketing departments
Leadership & Talent Development
Manage and develop a high-performing Sales & Marketing team
Foster culture of accountability, motivation, and goal achievement
Guide recruiting, onboarding, training, and performance management
Partner cross-departmentally to ensure alignment across operations and guest experience
Qualifications
Bachelor’s degree in Business, Hospitality, Marketing, or related field
7–10+ years of progressive hotel/resort sales leadership; luxury experience preferred
Strong digital marketing and analytics expertise
Excellent relationship-building and communication skills
Highly motivated, strategic, and able to thrive in a fast-paced environment
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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