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Right at Home

Online Marketing Specialist

Right at Home, Chicago, Illinois, United States, 60290

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Right at Home is looking for an

Online Marketing Specialist (OMS)

to join our team! This position works to optimize the local web presence for Franchisees with the goal of improving overall organic ranking. This position is responsible for developing new ways to engage consumers online by managing website engagement strategies and serving as a coach and liaison to Franchisees/Channel Partners for best online practices.

Do you have a solid understanding of digital marketing?

Do you thrive in a fast-paced environment with multiple priorities?

Do you have experience utilizing content management systems, web analytics and basic HTML skills?

Are you passionate about helping franchisees achieve their website goals?

Are you looking to be part of a high achieving team?

If you answered YES to the questions above... keep reading and apply today!

Right at Home is clear in its mission... "To improve the quality of life for those we serve." You can help us achieve this mission by lending your leadership experience, proactive problem‑solving abilities, success in small business and effecting coaching skills to our organization!

When you come and work for Right at Home, you are joining a company that values its employees in all aspects of life. We offer a casual work environment, hybrid work availability, flexible time off, parental leave, competitive pay, and so many other great benefits!

We are protective of our culture and enjoy working with others who share our core values: Authentic, Accountable, Approachable, Collaborative and Integrity!

We aspire to work with colleagues whoGet it, Want itand have theCapacity to do it. That means you'll work with people who know what it takes to succeed, strive for excellence and have the skills and knowledge necessary to get the job done right! We use the EOS approach to our business, creating transparency and accountability.

Primary Responsibilities:

Consistently upholds and demonstrates the Right at Home core values: Authentic, Accountable, Collaborative, Integrity and Approachable

Maintain a positive disposition and be open to input, feedback, and suggestions from franchisees, leadership, and colleagues at all times

Work within content management software (CMS) to assist in creating, developing and managing content for organization’s web presence

Assist local offices with maintaining websites and coach on how to identify areas of opportunity and growth in their digital presence, including search engine rankings using various techniques

Coordinate with staff to convert content into proper website structure to optimize search everywhere strategies along with identifying landing pages that can make an impact in accomplishing Franchisee goals

Work with cross‑functional teams and key franchisee stakeholders to support initiatives from the Right at Home content calendar and marketing plan

Utilize excellent project management skills and work cooperatively with corporate team members and Franchisees/Channel Partners

Present local analytics to Franchisees using multiple platforms for different online marketing activities focused on overall performance and opportunity

Coach Franchisees/Channel Partners on web best practices, monitor and manage their online reputation, and update/disseminate content as needed

Maintain brand standards and a consistent look and feel throughout all web properties

Stay current with emerging web and online technologies including social media outlets and zero click search

Ensure web‑based information is archived for future needs

Participate in special projects and perform other duties as assigned

Successful Candidates will have:

B.A. or B.S. in Journalism, Computer Science, Marketing, or equivalent years of directly related experience

4 years’ experience in Marketing

Google AdWords and Analytics certification a plus

Home Care and/or Franchising experience a plus

Proven proficiency in digital marketing and social media strategies

Proficient at utilizing CMS, web analytics, search ranking tools, and basic HTML skills

Knowledge of online directories and business acumen

Excellent verbal and written communication skills, including presentations

Effective interpersonal skills

Team player

Highly organized self‑starter

Strong attention to detail and time management skills

Passion, integrity, and energy

Right at Home, a RiseMark Holdings, LLC Company, is an equal opportunity employer that celebrates, supports and promotes diversity and inclusion. We will consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity, or any other legally protected basis, in accordance with applicable law.

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