L Oreal USA is hiring: Manager- Global Public Relations (NYX) in El Segundo

Job Title: Manager- Global Brand Advocacy & PR

Brand: NYX

Location: El Segundo, CA

Job Summary: The Manager- Brand Advocacy & PR will be responsible for developing and executing strategic public relations initiatives and managing relationships with key talent, including influencers, brand ambassadors, and media personalities. This role plays a crucial part in enhancing brand visibility, reputation, and engagement across various platforms. The ideal candidate will possess a strong understanding of media relations, influencer marketing, crisis communication, and talent management, with a proven ability to drive impactful campaigns.

Key Responsibilities:

Public Relations Strategy & Execution:

• Develop, implement, and manage comprehensive PR strategies that align with brand objectives and marketing goals.
• Cultivate and maintain strong relationships with key media contacts (print, digital, broadcast, podcasts) to secure positive and impactful coverage.
• Draft and edit compelling press releases Q&As, speeches, and other PR materials.
• Identify and proactively pursue opportunities for brand storytelling, thought leadership, and executive profiling.
• Manage PR agencies and external partners, ensuring alignment with brand guidelines and campaign objectives.
• Stay abreast of industry trends, competitor activities, and emerging media channels to identify new PR opportunities.

Talent & Influencer Management:

• Identify, vet, recruit, and manage relationships with a diverse roster of talent, including influencers, brand ambassadors, experts, and spokespeople, ensuring they align with brand values and campaign goals.
• Develop and execute engaging influencer campaigns from conception to reporting, ensuring content aligns with brand messaging and regulatory guidelines (e.g., FTC, ASA).
• Provide talent with comprehensive briefings, product knowledge, and communication guidelines.
• Monitor talent performance, track engagement, and analyze the impact of talent collaborations on brand perception and business objectives.
• Foster long-term relationships with key talent, nurturing them into loyal brand advocates.
• Oversee gifting strategies and product seeding programs for talent and media.

Content & Cross Collaboration:

• Collaborate with internal marketing, social media, and content teams to ensure integrated campaign messaging across all channels.
• Contribute to the development of engaging content strategies for PR and talent initiatives.
• Coordinate photo shoots, video productions, and virtual/in-person events involving media and talent.

Crisis Communication:

• Assist in developing and implementing crisis communication plans.
• Monitor potential issues and provide timely and effective responses in collaboration with leadership.
• Safeguard brand reputation through proactive and reactive communication strategies.

Budget Management:

• Manage PR and talent budgets effectively, ensuring optimal allocation of resources and adherence to financial guidelines.
• Track expenses and provide regular budget reports.

Qualifications:

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• 4-8 years of progressive experience in public relations, media relations, influencer marketing, or talent management, preferably within the [specify industry, e.g., beauty, fashion, consumer goods] sector.
• Proven track record of securing high-impact media placements and executing successful talent campaigns.
• Strong network of media contacts and established relationships with talent agencies/influencers.
• Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Strategic thinker with a creative mindset and a results-oriented approach.

Salary Range: 90k-128k + Bonus