Social Media Marketing Specialist (Video Guru) Job at Nashville Public Radio in

Social Media Marketing Specialist (Video Guru) - Full Time Perm Responsibilities Help solve complex problems through effective communications, storytelling, and marketing strategies that align company. Plan, develop, write, and design content for social media, email campaigns, newsletters, blogs, and websites Create multimedia content — including graphics, short-form videos, and visuals — tailored to each platform Manage day-to-day execution of marketing channels, ensuring consistent brand voice, quality, and engagement Plan and launch campaigns (email, newsletter, social media, ad, etc) that align with client and brand goals Optimize website and blog content for SEO and user engagement Monitor analytics across social, email, and web platforms, and make data-driven recommendations. Stay current with content marketing trends, tools, and best practices to keep brands relevant Desired Experience Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field — or equivalent experience 3+ years of professional experience in marketing, communications, or digital media Strong digital marketing foundation with an understanding of how strategy, content, and communications work together to achieve client goals Proven ability to adapt a brand’s voice to different audiences through strong writing and editing skills Hands-on experience managing social media (organic and paid across platforms such as Meta, LinkedIn, TikTok, Pinterest, etc.) with a track record of growing audiences and engagement Experience planning and executing multi-channel campaigns, including SEO/SEM, email marketing, social, and display advertising; tactical knowledge of individual platforms is expected (certifications a plus) Working knowledge of CMS platforms and page builders (WordPress, Webflow, Squarespace, etc.) Proficiency with creative tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) Experience with video editing tools such as CapCut, DaVinci Resolve, or Adobe Premiere Familiarity with SEO best practices and analytics tools (Google Analytics, GA4, Data Studio) Strong organizational skills with the ability to manage multiple projects, details, and deadlines #J-18808-Ljbffr