Replit
This range is provided by Replit. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $160,000.00/yr - $220,000.00/yr
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.
About the Role We’re looking for a
Product Marketing Manager (PMM)
to help accelerate the growth of
Replit Agent — a core part of our mission to allow anyone to build software, without any coding experience. This role sits at the crossroads of product, engineering, and go‑to‑market, ensuring that every new feature we ship lands with clarity, excitement, and impact.
What You’ll Do
Lead Product Marketing for our Launches: develop and operationalize Replit’s launch motion—from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.
Shape Messaging & Positioning: craft technically fluent, developer‑first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity, tailoring messaging to different developer segments and channels.
Create Sales & Growth Enablement: build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.
Lead Competitive and Market Insights: stay ahead of the fast‑moving landscape in AI coding assistants and app development platforms; identify key trends, threats, and whitespace opportunities that shape how Replit stands out.
Analyze & Learn: define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.
You're a Good Fit if you
Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
Love building from scratch—frameworks, processes, teams, and strategy
Excel in written communication and storytelling, simplifying complexity
Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross‑functional sync
Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
Strong project management skills—able to juggle multiple launches and keep teams aligned under pressure
Experience with sales enablement and competitive positioning for technical audiences
Adopt a collaborative, low‑ego approach and willingness to dig into the details
Bonus Points
Experience in the app development space or marketing to product managers, designers, sales, marketing, or operations teams
Experience with Partner/Ecosystem Marketing—looking for a generalist who can also help out with Partner Marketing
Experience at a startup or high‑growth environment where speed and adaptability matter
Understanding of AI and machine learning technologies
A track record of successful launches for developer‑facing products
Example Projects
Establish a repeatable launch rhythm for major features and smaller updates
Build a competitive intelligence framework for the AI coding assistant space
Develop persona‑driven messaging for builders across different segments and company sizes
Launch and execute co‑marketing initiatives with Replit’s partner ecosystem
Coordinate cross‑functional launches with engineering, product, and marketing
Define metrics and feedback loops between product, marketing, and our builder community
This is a full‑time role that can be held from our Foster City, CA office. The role has an in‑office requirement of Monday, Wednesday, and Friday.
Full‑Time Employee Benefits Include
Competitive Salary & Equity
401(k) Program
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Commuter Benefits
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set‑Up Reimbursement
Flexible Time Off (FTO) + Holidays
Quarterly Team Gatherings
In Office Amenities
Want to learn more about what we are up to?
Meet the Replit Agent
Replit: Make an app for that
Replit Blog
Amjad TED Talk
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non‑traditional backgrounds.
Compensation Range $160,000.00 - $220,000.00 per year
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Base pay range $160,000.00/yr - $220,000.00/yr
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.
About the Role We’re looking for a
Product Marketing Manager (PMM)
to help accelerate the growth of
Replit Agent — a core part of our mission to allow anyone to build software, without any coding experience. This role sits at the crossroads of product, engineering, and go‑to‑market, ensuring that every new feature we ship lands with clarity, excitement, and impact.
What You’ll Do
Lead Product Marketing for our Launches: develop and operationalize Replit’s launch motion—from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.
Shape Messaging & Positioning: craft technically fluent, developer‑first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity, tailoring messaging to different developer segments and channels.
Create Sales & Growth Enablement: build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.
Lead Competitive and Market Insights: stay ahead of the fast‑moving landscape in AI coding assistants and app development platforms; identify key trends, threats, and whitespace opportunities that shape how Replit stands out.
Analyze & Learn: define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.
You're a Good Fit if you
Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
Love building from scratch—frameworks, processes, teams, and strategy
Excel in written communication and storytelling, simplifying complexity
Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross‑functional sync
Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
Strong project management skills—able to juggle multiple launches and keep teams aligned under pressure
Experience with sales enablement and competitive positioning for technical audiences
Adopt a collaborative, low‑ego approach and willingness to dig into the details
Bonus Points
Experience in the app development space or marketing to product managers, designers, sales, marketing, or operations teams
Experience with Partner/Ecosystem Marketing—looking for a generalist who can also help out with Partner Marketing
Experience at a startup or high‑growth environment where speed and adaptability matter
Understanding of AI and machine learning technologies
A track record of successful launches for developer‑facing products
Example Projects
Establish a repeatable launch rhythm for major features and smaller updates
Build a competitive intelligence framework for the AI coding assistant space
Develop persona‑driven messaging for builders across different segments and company sizes
Launch and execute co‑marketing initiatives with Replit’s partner ecosystem
Coordinate cross‑functional launches with engineering, product, and marketing
Define metrics and feedback loops between product, marketing, and our builder community
This is a full‑time role that can be held from our Foster City, CA office. The role has an in‑office requirement of Monday, Wednesday, and Friday.
Full‑Time Employee Benefits Include
Competitive Salary & Equity
401(k) Program
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Commuter Benefits
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set‑Up Reimbursement
Flexible Time Off (FTO) + Holidays
Quarterly Team Gatherings
In Office Amenities
Want to learn more about what we are up to?
Meet the Replit Agent
Replit: Make an app for that
Replit Blog
Amjad TED Talk
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non‑traditional backgrounds.
Compensation Range $160,000.00 - $220,000.00 per year
#J-18808-Ljbffr