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Intercom

Full Stack Marketer

Intercom, Chicago, Illinois, United States, 60290

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Full Stack Marketer

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Intercom

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always‑on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI‑enhanced support for the more complex or high‑touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

The Product Fin is our flagship product, an AI Agent for Customer Service. Fin is a powerful product and a leader in our category. We just launched Fin 3, our latest major evolution of the product.

Fin is a broad product, capable of delivering outstanding customer service across a wide range of customer queries and channels. It delivers huge value for our customers and helps them transform their operations. Fin is a deep AI product, built on a proprietary stack that includes a sophisticated RAG system and custom models. Fin works seamlessly with the rest of the Intercom product. When Fin can’t answer, it hands off to the human team, who work in our Helpdesk to provide excellent human support.

We are currently early in executing on a new vision for Fin, where Fin will expand to become a full Customer Agent, expertly managing all customer communications to deliver an unparalleled customer experience.

The Company Intercom is a standout example of a company that has successfully transitioned from SaaS to AI. We bet on AI very early and radically changed what we prioritise and how we work. We have undergone a massive transformation internally to set us up to win in the coming years. We have made multiple big bets, each of which has paid off.

We bet the entire company on AI over 2.5 years ago and completely changed our product strategy and execution, enabling us to be a market leader with Fin.

We built a full AI stack, including the best RAG system for our category, and our own custom models trained on millions of customer interactions, giving us an important competitive edge.

We executed a full Intercom rebrand, inventing a new style anchored in futurism and art that has been copied many times since.

We redesigned pricing from first principles to be customer‑first, and were first to bring outcome‑based pricing to market.

We split Fin and our Helpdesk into two separate products so Fin could be marketed and sold independently.

We completely redesigned how we build software, fundamentally changing how our product and engineering teams work, enabling us to ship product updates much faster.

We think long term. We are only two years into the AI technology cycle, and much has changed, but even more change is to come. We will continue to make very big bets because we believe it is necessary to win in AI.

Intercom is growing fast with a lot of opportunities to grow faster. Q1 this year was our largest revenue quarter in our history. Q2 beat Q1. Fin is our fastest growing product ever, and revenue is growing over 300% year over year.

The Marketing Organisation Just as we have reinvented how we build software, we are reinventing how we market our products. Marketing is changing rapidly, and what worked for the past decade will not work for the next. AI is a convergent force that collapses the boundaries between roles.

For the last 20 years, marketing in technology companies has become increasingly specialised. This made sense because digital channels increased and became fragmented, martech stacks exploded, and every function was expected to prove its ROI. To manage that complexity, teams built deep specialists for every channel, every stage, every metric.

Led to Two Big Things

Hyper‑specialisation, driven by an obsession with attribution and ROI, led to demand teams having a lot more influence than brand teams.

As teams increased in size, coordination costs compounded. Adding a 5th person to a team adds 4 additional relationships. With so much planning and so many handoffs, progress became slower.

AI markets reward neither of these things.

It is so fast moving that speed is more important than precision in attributing ROI. What matters most is how fast you can learn in public.

The market is hyper‑competitive, where companies can quickly replicate each other’s differentiating features. Therefore, the only true differentiator is brand – credibility, trust, and taste.

We believe there is a new way for marketing in the AI age. We are pioneering many of these ideas in the market. The environment is very fast‑paced; we ship a lot, we learn hard, and we iterate constantly. We follow new Marketing Principles.

We believe that Marketing teams in the future will be filled with generalists. We call them

full‑stack Marketers : people who are builders by default, who can create and ship across any part of a marketing org.

We are hiring full‑stack marketers who can stretch across the journey: talking to customers, deeply understanding how the product works, shaping positioning and crafting narratives, creating and publishing content, scripting a video, building a landing page, and measuring performance.

These full stack marketers will still work with specialists at times. Specialism isn’t dead, it just has a narrower role in modern marketing orgs, supporting fast moving full stack marketers.

What is a Full Stack Marketer? We borrowed the idea from engineering, where full‑stack engineers take ownership across everything from back‑end to front‑end UI. At Intercom, our product engineers work that way, and it’s how we want marketers to work too. Not as hand‑offs between specialist silos, but as owners of ideas, stories, and outcomes.

Too often, marketing is fragmented – one person owns messaging, another handles channels, a third builds content, and a fourth organizes the whole thing. Suddenly, instead of actually marketing, you’re managing handoffs, blockers, and backlog tickets.

We want to break that model. We believe marketing should be faster, more creative, and more connected to the product and the customer. A full‑stack marketer here can stretch across the journey: talking to customers, deeply understanding how the product works, shaping positioning and crafting narratives, creating and publishing content, scripting a video, building a landing page, and measuring performance. You’ll work directly on product launches, content campaigns, events, and a lot more. You’ll collaborate with others, but not in a way that creates gate‑keeping or dependency. Full stack Marketers turn ideas into market impact with speed, creativity, and technical depth, and what will matter most is shipping great work. You’ll use AI tools to move faster, raise the quality bar, and invent new ways to market.

You don’t need to be an expert in everything. Just like full‑stack engineers spike in different layers of the stack, we expect people to have deeper skills in some areas. But you’ll be someone who’s excited to learn across the whole journey, to try new things, and to take full ownership.

Experience Required We’re not looking for years of marketing experience. We’re looking for people who match a set of attributes and skills, because we think these are required to do the job, and people with these will love the work.

Attributes we’re looking for

Ambitious – You want to have a very successful career. You want to stand out in your field and be the best you can be. You think big.

Competitive – You want to win. You'll always go the extra mile to do what it takes.

Confident – You're willing to be wrong. You back yourself and your team. You prioritise progress and shipping over slowing things down to get leader input.

Curious – You want to learn. You're constantly reading, trying new technology, and asking why things are the way they are.

Someone Who Delivers Great Work – You have high output that passes our standards. You make every day count. You reliably ship.

A Hard Worker – You want to work. You love work. You find great meaning in work.

Intellectually Engaged – You use your brain to the absolute maximum. AI is moving fast and it's technical.

Internet‑Native – You live in the medium you build. You understand how digital culture works, what resonates, and what feels outdated.

Someone With Taste – You understand the zeitgeist and stay on top of trends. You use your experience to deliver things that deeply resonate emotionally with people.

Technical – You're passionate about technology. You love learning how it works.

Impatient – You optimise for shipping. You hate when we're slow and work hard to eradicate the root causes.

Someone Who Loves Change – You thrive in ambiguity. You love leading people through transformation and building something new and better.

Skills We’re Looking For

Research – You can do research to understand customers, stakeholders, and what they need.

Communication (Especially Writing) – You're excellent at communicating ideas clearly. You write crisp briefs, synthesis memos, and updates that drive alignment.

Critical Thinking – You reason from first principles. You question assumptions and find better ways forward.

Creativity – You come up with new ideas and new ways of doing things. You see connections others miss.

Collaboration – You work well across functions, building trust quickly.

Relationship Building – You make connections and build relationships from internal stakeholders to customers to external partners.

Analysis – You measure whether what you're doing is having impact. You use data to make decisions and iterate quickly.

Benefits

Competitive salary and meaningful equity

Comprehensive medical, dental, and vision coverage

Regular compensation reviews – great work is rewarded!

Flexible paid time off policy

Paid Parental Leave Program

401k plan & match

In‑office bicycle storage

Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the Greater Chicago Area is

$133,700 - $160,000.

Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

How to Apply This isn’t your typical marketing role, and we’re not looking for a typical application. If this resonates with you, show us why.

Pick a product, any product, doesn't have to be Fin. Identify something about it that’s good, that has been under‑marketed. Build something to market that well: could be anything, for example a video, a landing page, a display ad, etc.

If you’re a good match for this role, this exercise should sound like a lot of fun, and you’ll spend multiple hours on it.

Include it as a link or attachment to your application.

Please note – if your application does not include the above exercise, it will not be reviewed.

Policies Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier, and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non‑work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

If this role is not quite what you’re looking for, join our Talent Community to stay connected with us.

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