Cresta
Director, Growth Marketing
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster.
We've assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we've been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Role Overview Cresta is seeking a Director, Growth Marketing to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automationensuring every initiative drives measurable, efficient growth.
The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta's growth engine.
Responsibilities
Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
Develop and scale SEO / AEO and content performance initiatives to expand reach and drive high-intent organic traffic
Implement a robust experimentation framework for A / B testing and new channel evaluation
Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
Manage agency and vendor relationships to ensure alignment and quality
Build, mentor, and grow a high-performing team
Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement
Qualifications
Bachelor's degree in Marketing, Business or related field; MBA or advanced degree a plus
7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
Experience working with enterprise buyer journeys and ABM motions
Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
Collaborative, growth-oriented leader with experience managing internal teams and agencies
Preferred Qualifications
Proven success leading marketing initiatives across multiple countries or regions
Industry-specific campaign expertise
Perks & Benefits We offer a comprehensive and people-first benefits package to support you at work and in life :
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta Cresta's approach to compensation is simple : recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
#J-18808-Ljbffr
We've assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we've been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Role Overview Cresta is seeking a Director, Growth Marketing to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automationensuring every initiative drives measurable, efficient growth.
The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta's growth engine.
Responsibilities
Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
Develop and scale SEO / AEO and content performance initiatives to expand reach and drive high-intent organic traffic
Implement a robust experimentation framework for A / B testing and new channel evaluation
Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
Manage agency and vendor relationships to ensure alignment and quality
Build, mentor, and grow a high-performing team
Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement
Qualifications
Bachelor's degree in Marketing, Business or related field; MBA or advanced degree a plus
7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
Experience working with enterprise buyer journeys and ABM motions
Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
Collaborative, growth-oriented leader with experience managing internal teams and agencies
Preferred Qualifications
Proven success leading marketing initiatives across multiple countries or regions
Industry-specific campaign expertise
Perks & Benefits We offer a comprehensive and people-first benefits package to support you at work and in life :
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta Cresta's approach to compensation is simple : recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes a Base Salary + Equity.
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai
#J-18808-Ljbffr