KnowledgeLake
Director of HR and Talent at KnowledgeLake
Position Overview: In this role, you will help make KnowledgeLake the obvious operating system for Document Service Providers by launching a repeatable ABM engine, proof‑rich content, and sales enablement that converts at scale. Success is measured by pipeline contribution, CAC payback, and conversion of named accounts into Starters/POCs.
Essential Functions / Responsibilities
ABM & demand gen.
Operate a named‑account engine: paid search on RFP terms, SEO, webinars, events, partner co‑marketing.
Content & communications.
Own the proof engine: case studies, customer videos, PR, analyst relations, executive bylines—always with measurable outcomes.
Sales partnership.
Co‑own Starter (POC) targets with the CRO; support RFPs with mirror‑ready language.
RevOps partnership.
Define MQLs, routing SLAs, attribution; monitor CAC payback with Finance; tune campaigns to payback.
Measurement ownership:
Ownership of KPIs – e.g. pipeline contribution, CAC payback period, and MQL conversions.
Own the plan & calendar.
Build and run a quarterly marketing plan tied to the sales cadence.
Variable Marketing budget.
Define, track, and forecast spend; demonstrate ROI and CAC payback on all major initiatives.
Team building.
Hire/coach team. Provide mentorship, performance feedback, and career development opportunities to direct reports.
Position Qualification Requirements Experience
7‑12+ years in B2B SaaS marketing with ownership of pipeline and pricing/packaging; you’ve built ABM in a channel‑like or services‑heavy market.
Evidence you’ve taken AI/automation products from pilot to production (SLG/Healthcare/Insurance/Education a plus).
You’ve produced case studies with hard metrics and run analyst briefings or PR launches.
Comfort with sales choreography (workshops, pilots, RFP cycles) and partnering with PS/CS for references.
Tools: HubSpot, 6sense (or equivalent), webinar platforms, CMS, analytics (GA4/BI), and sales enablement tools.
BPO/DSP, content services, or IDP background.
On‑camera interviewing skills for customer videos.
Proven experience leading and managing people, including hiring, coaching, and performance management.
Skills / Abilities
Operator first.
Clear plan, daily metrics, weekly adjustments.
Story + math.
You can write the paragraph, build the deck, and show the payback.
One‑team.
You align Sales, Product, CS, and RevOps; no silos.
Bias to ship.
Fast, quality assets now; iterate with proof.
Leadership.
Demonstrates leadership aligned with company values, fostering collaboration and psychological safety.
Travel
Travel ~25–35% as needed to accelerate pipeline: roundtables, customer interviews, events.
Supervisory Duties
Directly manage and coach a small marketing team, including specialists, coordinators, and/or managers.
Provide clear performance expectations with regular feedback.
Foster an inclusive, collaborative team culture that encourages creativity, accountability, and professional growth.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing
Industries Software Development
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Essential Functions / Responsibilities
ABM & demand gen.
Operate a named‑account engine: paid search on RFP terms, SEO, webinars, events, partner co‑marketing.
Content & communications.
Own the proof engine: case studies, customer videos, PR, analyst relations, executive bylines—always with measurable outcomes.
Sales partnership.
Co‑own Starter (POC) targets with the CRO; support RFPs with mirror‑ready language.
RevOps partnership.
Define MQLs, routing SLAs, attribution; monitor CAC payback with Finance; tune campaigns to payback.
Measurement ownership:
Ownership of KPIs – e.g. pipeline contribution, CAC payback period, and MQL conversions.
Own the plan & calendar.
Build and run a quarterly marketing plan tied to the sales cadence.
Variable Marketing budget.
Define, track, and forecast spend; demonstrate ROI and CAC payback on all major initiatives.
Team building.
Hire/coach team. Provide mentorship, performance feedback, and career development opportunities to direct reports.
Position Qualification Requirements Experience
7‑12+ years in B2B SaaS marketing with ownership of pipeline and pricing/packaging; you’ve built ABM in a channel‑like or services‑heavy market.
Evidence you’ve taken AI/automation products from pilot to production (SLG/Healthcare/Insurance/Education a plus).
You’ve produced case studies with hard metrics and run analyst briefings or PR launches.
Comfort with sales choreography (workshops, pilots, RFP cycles) and partnering with PS/CS for references.
Tools: HubSpot, 6sense (or equivalent), webinar platforms, CMS, analytics (GA4/BI), and sales enablement tools.
BPO/DSP, content services, or IDP background.
On‑camera interviewing skills for customer videos.
Proven experience leading and managing people, including hiring, coaching, and performance management.
Skills / Abilities
Operator first.
Clear plan, daily metrics, weekly adjustments.
Story + math.
You can write the paragraph, build the deck, and show the payback.
One‑team.
You align Sales, Product, CS, and RevOps; no silos.
Bias to ship.
Fast, quality assets now; iterate with proof.
Leadership.
Demonstrates leadership aligned with company values, fostering collaboration and psychological safety.
Travel
Travel ~25–35% as needed to accelerate pipeline: roundtables, customer interviews, events.
Supervisory Duties
Directly manage and coach a small marketing team, including specialists, coordinators, and/or managers.
Provide clear performance expectations with regular feedback.
Foster an inclusive, collaborative team culture that encourages creativity, accountability, and professional growth.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing
Industries Software Development
#J-18808-Ljbffr