Jackrabbit Technologies
Marketing Director (US Remote)
Jackrabbit Technologies, Salt Lake City, Utah, United States, 84193
Director Of Growth
The Director Of Growth Is Responsible For Leading A Full-Funnel Growth Strategy Across The Customer Lifecycle, Covering Both Acquisition And Retention (The Full Bowtie Funnel). This Role Ensures Alignment Across Marketing, Sales, And Customer Success, With A Focus On Measurable Business Outcomes. Operating With Scrum Agile Marketing Practices, The Director Of Growth Will Lead A High-Performing Team To Deliver Consistent, Sustainable Growth.
This Leader Will Own And Optimize The Use Of HubSpot As Our Primary Crm And Marketing Automation Platform, Driving Campaign Performance, Funnel Visibility, And Operational Scale.
Key Responsibilities
Design, Launch, And Optimize Multi-Channel Campaigns (Call Campaigns, Snail Mail, Email, Events, Content) To Attract And Convert Target Audiences - Not Too Focused On A Particular Channel That They Avoid Other Changes.
Partner With Sales Leadership To Align On Buyer Personas, Messaging, And Lead Qualification Criteria.
Build And Maintain Nurture Sequences, Scoring Models, And Workflows In HubSpot To Ensure Timely And Qualified Handoffs To Sales.
Monitor Funnel Performance, Identifying And Addressing Drop-Offs Between Mql ? Sql ? Opportunity.
Manage External Resources (Designers, Copywriters, Paid Media Partners) As Needed To Support Campaign Execution.
HubSpot Marketing Hub Ownership
Serve As The Primary Owner Of HubSpot Marketing Hub, Including Automation, Segmentation, And Reporting.
Maintain Accurate And Clean Contact And Company Data Across All Lifecycle Stages.
Create And Optimize Dashboards And Reports To Measure Campaign Performance, Attribution, And Roi.
Partner With Sales Ops To Ensure Seamless Crm And Marketing Hub Integration, Efficient Lead Routing, And Visibility Into Funnel Performance.
Content & Brand Strategy
Develop And Manage An Omni-Channel Campaign Plan And Calendar That Aligns To The Business And Product Strategy.
Produce And Oversee Content That Educates, Engages, And ConvertsBlogs, Webinars, Case Studies, Videos, And Email Campaigns.
Maintain Consistent Brand Voice And Messaging Across All Marketing Interactions.
Support Event Marketing, Community Engagement, And Customer Advocacy Programs.
Collaboration & Continuous Improvement
Work Cross-Functionally With Sales And Customer Success To Align Campaigns With Pipeline Goals And Customer Retention Efforts.
Participate In Agile Marketing Sprints, Helping Prioritize And Iterate On High-Impact Marketing Initiatives.
Analyze Campaign Data To Inform Continuous Improvement, Testing, And Optimization.
Contribute To A Learning Culture, Sharing Insights, Running Experiments, And Tracking Results Transparently.
What You're About Required
5+ Years Of Experience In B2B Or Saas Marketing, With Focus On Demand Generation Or Lifecycle Marketing.
Proven Hands-On Experience With HubSpot Marketing Hub (Certifications Preferred).
Strong Understanding Of Marketing Automation, Funnel Analytics, And Campaign Attribution.
Excellent Written Communication, Organization, And Cross-Functional Collaboration Skills.
Data-Driven Mindset With The Ability To Turn Insights Into Actionable Strategies.
Preferred
Experience Partnering With Sales In A Crm-Driven Environment.
Familiarity With Agile Or Scrum Marketing Practices.
Background In Saas, Subscription, Or Technology-Based Industries.
Experience With Basic Reporting Or Visualization Tools (Google Sheets, Looker, Data Studio, Etc.).
Key Performance Indicators (Kpis) Mql Volume, Quality, And Velocity
Sql And Opportunity Conversion Rates
New Customer Acquisition Cost (Cac)
Sprint Velocity And Marketing Team Throughput
Funnel Performance And Attribution Tracking Within HubSpot
Core Competencies Strategic Mindset Seeing Ahead To Future Possibilities And Translating Them Into Breakthrough Strategies.
Anticipates Future Trends And Implications Accurately
Readily Poses Future Scenarios
Articulates Credible Pictures And Visions Of Possibilities That Will Create Sustainable Value
Creates Competitive And Breakthrough Strategies That Show A Clear Connection Between Vision And Action
Drives Results Consistently Achieving Results, Even Under Tough Circumstances.
Has A Strong Bottom-Line Orientation
Persists In Accomplishing Objectives Despite Obstacles And Setbacks
Has A Track Record Of Exceeding Goals Successfully
Pushes Self And Helps Others Achieve Results
Manages Complexity Making Sense Of Complex, High-Quantity, And Sometimes Contradictory Information To Solve Problems.
Asks The Right Questions To Accurately Analyze Situations
Acquires Data From Multiple And Diverse Sources When Solving Problems
Uncovers Root Causes Of Difficult ProblemsEvaluates Pros And Cons, Risks, And Benefits Of Different Solution Options
Optimizes Work Processes Knowing The Most Effective And Efficient Processes To Get Things Done, With A Focus On Continuous Improvement.
Identifies And Creates The Processes Necessary To Get Work Done
Separates And Combines Activities Into Efficient Workflow
Designs Processes And Procedures That Allow Managing From A Distance
Seeks Ways To Improve Processes, From Small Tweaks To Complete Reengineering
Builds Effective Teams Building Strong-Identity Teams That Apply Their Diverse Skills And Perspectives To Achieve Common Goals.
Forms Teams With Appropriate And Diverse Mix Of Styles, Perspectives, And Experience
Establishes Common Objectives And A Share Mindset
Creates A Feeling Of Belonging And String Team Morale
Shares Wins And Rewards Team Efforts
Fosters Open Dialogue And Collaboration Among The Team
Demonstrates Self Awareness Using A Combination Of Feedback And Reflection To Gain Productive Insight Into Personal Strengths And Weaknesses.
Reflects On Activities And Impact On Others
Proactively Seeks Feedback Without Being Defensive
Is Open To Criticism And Talking About Shortcomings.
Admits Mistakes And Gains Insight From Experiences
Knows Strengths, Weaknesses, Opportunities, And Limits
Tech Savvy Anticipating And Adopting Innovations In Business-Building Digital And Technology Applications.
Anticipates The Impact Of Emerging Technologies And Makes Adjustments
Scans The Environment For New Technical Skills, Knowledge, Or Capabilities That Can Benefit Business Or Personal Performance
Rejects Low-Impact Or Fad Technologies
Readily Learns And Adopts New Technologies
What You Will Love About Us.
Our Culture! Read What Our Employees Say About Working At Jackrabbit On Glassdoor.
We Work Remotely. We Always Have - We Always Will!
Our Health And Wellness Benefits. Medical, Dental, Vision, Flexible Spending, Hsa And Dependent Care Accounts.
We Help You With The Unexpected. Company-Paid Disability And Life Insurance. Opportunity To Elect Critical Illness And Accident Insurance. Plus Confidential Access To Legal And Life Counseling And Mental Health Support Available 24 / 7.
Your Future Looks Bright At Jackrabbit. 401(k) With A Generous Company Match, Access To Financial Planning.
#J-18808-Ljbffr
This Leader Will Own And Optimize The Use Of HubSpot As Our Primary Crm And Marketing Automation Platform, Driving Campaign Performance, Funnel Visibility, And Operational Scale.
Key Responsibilities
Design, Launch, And Optimize Multi-Channel Campaigns (Call Campaigns, Snail Mail, Email, Events, Content) To Attract And Convert Target Audiences - Not Too Focused On A Particular Channel That They Avoid Other Changes.
Partner With Sales Leadership To Align On Buyer Personas, Messaging, And Lead Qualification Criteria.
Build And Maintain Nurture Sequences, Scoring Models, And Workflows In HubSpot To Ensure Timely And Qualified Handoffs To Sales.
Monitor Funnel Performance, Identifying And Addressing Drop-Offs Between Mql ? Sql ? Opportunity.
Manage External Resources (Designers, Copywriters, Paid Media Partners) As Needed To Support Campaign Execution.
HubSpot Marketing Hub Ownership
Serve As The Primary Owner Of HubSpot Marketing Hub, Including Automation, Segmentation, And Reporting.
Maintain Accurate And Clean Contact And Company Data Across All Lifecycle Stages.
Create And Optimize Dashboards And Reports To Measure Campaign Performance, Attribution, And Roi.
Partner With Sales Ops To Ensure Seamless Crm And Marketing Hub Integration, Efficient Lead Routing, And Visibility Into Funnel Performance.
Content & Brand Strategy
Develop And Manage An Omni-Channel Campaign Plan And Calendar That Aligns To The Business And Product Strategy.
Produce And Oversee Content That Educates, Engages, And ConvertsBlogs, Webinars, Case Studies, Videos, And Email Campaigns.
Maintain Consistent Brand Voice And Messaging Across All Marketing Interactions.
Support Event Marketing, Community Engagement, And Customer Advocacy Programs.
Collaboration & Continuous Improvement
Work Cross-Functionally With Sales And Customer Success To Align Campaigns With Pipeline Goals And Customer Retention Efforts.
Participate In Agile Marketing Sprints, Helping Prioritize And Iterate On High-Impact Marketing Initiatives.
Analyze Campaign Data To Inform Continuous Improvement, Testing, And Optimization.
Contribute To A Learning Culture, Sharing Insights, Running Experiments, And Tracking Results Transparently.
What You're About Required
5+ Years Of Experience In B2B Or Saas Marketing, With Focus On Demand Generation Or Lifecycle Marketing.
Proven Hands-On Experience With HubSpot Marketing Hub (Certifications Preferred).
Strong Understanding Of Marketing Automation, Funnel Analytics, And Campaign Attribution.
Excellent Written Communication, Organization, And Cross-Functional Collaboration Skills.
Data-Driven Mindset With The Ability To Turn Insights Into Actionable Strategies.
Preferred
Experience Partnering With Sales In A Crm-Driven Environment.
Familiarity With Agile Or Scrum Marketing Practices.
Background In Saas, Subscription, Or Technology-Based Industries.
Experience With Basic Reporting Or Visualization Tools (Google Sheets, Looker, Data Studio, Etc.).
Key Performance Indicators (Kpis) Mql Volume, Quality, And Velocity
Sql And Opportunity Conversion Rates
New Customer Acquisition Cost (Cac)
Sprint Velocity And Marketing Team Throughput
Funnel Performance And Attribution Tracking Within HubSpot
Core Competencies Strategic Mindset Seeing Ahead To Future Possibilities And Translating Them Into Breakthrough Strategies.
Anticipates Future Trends And Implications Accurately
Readily Poses Future Scenarios
Articulates Credible Pictures And Visions Of Possibilities That Will Create Sustainable Value
Creates Competitive And Breakthrough Strategies That Show A Clear Connection Between Vision And Action
Drives Results Consistently Achieving Results, Even Under Tough Circumstances.
Has A Strong Bottom-Line Orientation
Persists In Accomplishing Objectives Despite Obstacles And Setbacks
Has A Track Record Of Exceeding Goals Successfully
Pushes Self And Helps Others Achieve Results
Manages Complexity Making Sense Of Complex, High-Quantity, And Sometimes Contradictory Information To Solve Problems.
Asks The Right Questions To Accurately Analyze Situations
Acquires Data From Multiple And Diverse Sources When Solving Problems
Uncovers Root Causes Of Difficult ProblemsEvaluates Pros And Cons, Risks, And Benefits Of Different Solution Options
Optimizes Work Processes Knowing The Most Effective And Efficient Processes To Get Things Done, With A Focus On Continuous Improvement.
Identifies And Creates The Processes Necessary To Get Work Done
Separates And Combines Activities Into Efficient Workflow
Designs Processes And Procedures That Allow Managing From A Distance
Seeks Ways To Improve Processes, From Small Tweaks To Complete Reengineering
Builds Effective Teams Building Strong-Identity Teams That Apply Their Diverse Skills And Perspectives To Achieve Common Goals.
Forms Teams With Appropriate And Diverse Mix Of Styles, Perspectives, And Experience
Establishes Common Objectives And A Share Mindset
Creates A Feeling Of Belonging And String Team Morale
Shares Wins And Rewards Team Efforts
Fosters Open Dialogue And Collaboration Among The Team
Demonstrates Self Awareness Using A Combination Of Feedback And Reflection To Gain Productive Insight Into Personal Strengths And Weaknesses.
Reflects On Activities And Impact On Others
Proactively Seeks Feedback Without Being Defensive
Is Open To Criticism And Talking About Shortcomings.
Admits Mistakes And Gains Insight From Experiences
Knows Strengths, Weaknesses, Opportunities, And Limits
Tech Savvy Anticipating And Adopting Innovations In Business-Building Digital And Technology Applications.
Anticipates The Impact Of Emerging Technologies And Makes Adjustments
Scans The Environment For New Technical Skills, Knowledge, Or Capabilities That Can Benefit Business Or Personal Performance
Rejects Low-Impact Or Fad Technologies
Readily Learns And Adopts New Technologies
What You Will Love About Us.
Our Culture! Read What Our Employees Say About Working At Jackrabbit On Glassdoor.
We Work Remotely. We Always Have - We Always Will!
Our Health And Wellness Benefits. Medical, Dental, Vision, Flexible Spending, Hsa And Dependent Care Accounts.
We Help You With The Unexpected. Company-Paid Disability And Life Insurance. Opportunity To Elect Critical Illness And Accident Insurance. Plus Confidential Access To Legal And Life Counseling And Mental Health Support Available 24 / 7.
Your Future Looks Bright At Jackrabbit. 401(k) With A Generous Company Match, Access To Financial Planning.
#J-18808-Ljbffr