American Heart Association
Communications Marketing Director
American Heart Association, Florida, New York, United States
Overview
The American Heart Association seeks a Communications Marketing Director for our Broward County Market. The role focuses on developing and implementing communications and marketing plans that advance our strategic priorities, events, and cause initiatives within the local market. The ideal candidate lives in Broward County, within proximity of Ft. Lauderdale or Hollywood, FL. Base salary is $77,000–$80,000 annually. Responsibilities
Develop and implement local strategic communications plans that promote national priorities, local events, community impact, science news, and cause initiatives. Write, distribute, and pitch news releases and other supporting media materials to local traditional and non-traditional media. Secure media sponsorships for local events and priority initiatives as appropriate. Implement awareness campaigns around heart and stroke topics, collaborating with market staff to develop an integrated approach. Ensure national branding guidelines are followed and implement communications plans for sponsor-funded activations. Coordinate and implement communications plans with strategic alliances and identify, secure, and media train local spokespersons. Provide marketing and communications support for development and fundraising events and activations, identify human interest stories, and track media coverage via a media tracking system. Produce photography and video production for events and social media marketing resources. Other Job Duties
Develop and implement media events and place PSAs locally. Collaborate with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues. Work with media advocacy staff to develop media advocacy strategies and implement them. Manage local paid advertising projects with executive director and team. Manage and implement other projects as identified by the executive director. Qualifications
Bilingual in Spanish (Spanish writing preferred). Travel within Broward County markets (20% travel). Bachelor’s degree in communications, marketing, public relations, journalism, or related field, or some college plus experience. Minimum three years of work experience in communications, social media, public relations, journalism, or an equivalent combination. Experience applying communications and marketing principles to the non‑profit environment and working with internal and external constituencies at varying levels. Experience with crisis communications, sensitive issues, and implementing communications campaigns, pitching to media, planning media events, and writing news releases. Exceptional oral and written communications skills, including speech writing, news writing for broadcast and print, and general business writing. Working knowledge of news media operations, newsgathering, and technology. Intermediate knowledge and skills with Microsoft Office (Word, PowerPoint, and spreadsheets). Compensation & Benefits
Competitive base salary with regular market reviews. Performance and Recognition programs and incentive programs. Medical, dental, vision, disability, and life insurance; robust retirement program with employer match. Employee assistance program, wellness program, telemedicine, and medical consultation. Professional development through Employee Resource Groups and mentoring programs; access to HeartU, the national online university. Paid Time Off (minimum 16 days per year for new employees) and 12 paid holidays. Tuition assistance program for career development. EOE/Protected Veterans/Persons with Disabilities
The American Heart Association is an Equal Opportunity Employer. Applications are accepted from all qualified applicants.
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The American Heart Association seeks a Communications Marketing Director for our Broward County Market. The role focuses on developing and implementing communications and marketing plans that advance our strategic priorities, events, and cause initiatives within the local market. The ideal candidate lives in Broward County, within proximity of Ft. Lauderdale or Hollywood, FL. Base salary is $77,000–$80,000 annually. Responsibilities
Develop and implement local strategic communications plans that promote national priorities, local events, community impact, science news, and cause initiatives. Write, distribute, and pitch news releases and other supporting media materials to local traditional and non-traditional media. Secure media sponsorships for local events and priority initiatives as appropriate. Implement awareness campaigns around heart and stroke topics, collaborating with market staff to develop an integrated approach. Ensure national branding guidelines are followed and implement communications plans for sponsor-funded activations. Coordinate and implement communications plans with strategic alliances and identify, secure, and media train local spokespersons. Provide marketing and communications support for development and fundraising events and activations, identify human interest stories, and track media coverage via a media tracking system. Produce photography and video production for events and social media marketing resources. Other Job Duties
Develop and implement media events and place PSAs locally. Collaborate with Southeast Region’s VP of Communications and Marketing to manage local crises or sensitive issues. Work with media advocacy staff to develop media advocacy strategies and implement them. Manage local paid advertising projects with executive director and team. Manage and implement other projects as identified by the executive director. Qualifications
Bilingual in Spanish (Spanish writing preferred). Travel within Broward County markets (20% travel). Bachelor’s degree in communications, marketing, public relations, journalism, or related field, or some college plus experience. Minimum three years of work experience in communications, social media, public relations, journalism, or an equivalent combination. Experience applying communications and marketing principles to the non‑profit environment and working with internal and external constituencies at varying levels. Experience with crisis communications, sensitive issues, and implementing communications campaigns, pitching to media, planning media events, and writing news releases. Exceptional oral and written communications skills, including speech writing, news writing for broadcast and print, and general business writing. Working knowledge of news media operations, newsgathering, and technology. Intermediate knowledge and skills with Microsoft Office (Word, PowerPoint, and spreadsheets). Compensation & Benefits
Competitive base salary with regular market reviews. Performance and Recognition programs and incentive programs. Medical, dental, vision, disability, and life insurance; robust retirement program with employer match. Employee assistance program, wellness program, telemedicine, and medical consultation. Professional development through Employee Resource Groups and mentoring programs; access to HeartU, the national online university. Paid Time Off (minimum 16 days per year for new employees) and 12 paid holidays. Tuition assistance program for career development. EOE/Protected Veterans/Persons with Disabilities
The American Heart Association is an Equal Opportunity Employer. Applications are accepted from all qualified applicants.
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