Freshworks
Product Marketing Manager, Foundational Messaging
Freshworks, Bellevue, Washington, us, 98009
Product Marketing Manager, Foundational Messaging
Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise‑grade solutions are powerful, yet easy to use, and quick to deliver results. Our people‑first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies— including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music— trust Freshworks’ customer and employee experience software to fuel customer loyalty and service efficiency.
Key Responsibilities
Develop, maintain, and evolve Freshworks’ foundational messaging frameworks— defining core value propositions, messaging pillars, proof points, and audience alignment.
Craft the central narrative and storyline for major strategic moments—global events, user conferences, vision and keynote addresses, analyst briefings, and executive‑level presentations.
Establish and enforce guidelines to ensure product, field, marketing, and communications teams remain aligned to the foundational message and maintain a consistent brand voice.
Distinguish Freshworks’ narrative in the market—especially around our AI, service, and experience‑platform capabilities—by identifying competitive differentiation and supporting category creation.
Partner with executive communications and brand teams to build and support decks, keynote scripts, vision documents, and leadership‑level materials that tell the Freshworks story with clarity and impact.
Serve as a key partner to the Analyst Relations team: provide core messaging assets, briefing materials, and ensure Freshworks is positioned strongly in analyst reports and market narratives.
Translate product roadmaps, customer insights, and market trends into strategic storytelling opportunities.
Shape the strategic messaging backbone for event keynotes, vision decks, analyst briefings, and executive presentations.
Create training materials, reference guides, slide and content templates, talking points, and internal tools that enable field teams and spokespeople to deliver on our foundational messaging.
Ensure message consistency across global teams and channels.
Qualifications
4–8 years of experience in product marketing or strategic communications, preferably in B2B SaaS or enterprise software.
Proven track record of developing executive‑level messaging and positioning frameworks.
Skilled at translating complex technology into simple, compelling, and customer‑centric language.
Exceptional storytelling, written, and verbal communication skills—comfortable writing for executives, analysts, keynotes, and enabling field teams.
Demonstrated ability to bring structure to ambiguity—owning the narrative in growth‑oriented, transformative environments.
Strong cross‑functional collaboration skills; able to influence without direct authority and drive alignment across product, marketing, sales, and leadership teams.
Ability to think strategically and execute tactically—managing multiple high‑visibility deliverables under tight deadlines.
Experience with AI/ML, customer service platforms, or IT solutions is a plus.
Hybrid Work This is a hybrid role with onsite expectations of three days per week (Tuesday – Thursday) from our Bellevue, WA office.
Why Freshworks? At Freshworks, we believe complexity is the enemy of efficiency. We build software that is easy to use, quick to implement, and delivers real value fast—powered by people‑first AI that makes work feel less like work. Join us in shaping the stories that matter and simplify the world of software—together.
Additional Information The annual base salary range for this position is
$152,000 – $200,000 . This role is also eligible for a target bonus and may receive bonus/equity based on factors such as location, experience and performance.
Benefits include dental, medical, vision, disability, life insurance, equity and ESPP, flexible PTO, flexible spending, commuter benefits, wellness benefits, adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose and passion—welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
Fresh vision. Real impact. Come build it with us.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries IT Services and IT Consulting
#J-18808-Ljbffr
Key Responsibilities
Develop, maintain, and evolve Freshworks’ foundational messaging frameworks— defining core value propositions, messaging pillars, proof points, and audience alignment.
Craft the central narrative and storyline for major strategic moments—global events, user conferences, vision and keynote addresses, analyst briefings, and executive‑level presentations.
Establish and enforce guidelines to ensure product, field, marketing, and communications teams remain aligned to the foundational message and maintain a consistent brand voice.
Distinguish Freshworks’ narrative in the market—especially around our AI, service, and experience‑platform capabilities—by identifying competitive differentiation and supporting category creation.
Partner with executive communications and brand teams to build and support decks, keynote scripts, vision documents, and leadership‑level materials that tell the Freshworks story with clarity and impact.
Serve as a key partner to the Analyst Relations team: provide core messaging assets, briefing materials, and ensure Freshworks is positioned strongly in analyst reports and market narratives.
Translate product roadmaps, customer insights, and market trends into strategic storytelling opportunities.
Shape the strategic messaging backbone for event keynotes, vision decks, analyst briefings, and executive presentations.
Create training materials, reference guides, slide and content templates, talking points, and internal tools that enable field teams and spokespeople to deliver on our foundational messaging.
Ensure message consistency across global teams and channels.
Qualifications
4–8 years of experience in product marketing or strategic communications, preferably in B2B SaaS or enterprise software.
Proven track record of developing executive‑level messaging and positioning frameworks.
Skilled at translating complex technology into simple, compelling, and customer‑centric language.
Exceptional storytelling, written, and verbal communication skills—comfortable writing for executives, analysts, keynotes, and enabling field teams.
Demonstrated ability to bring structure to ambiguity—owning the narrative in growth‑oriented, transformative environments.
Strong cross‑functional collaboration skills; able to influence without direct authority and drive alignment across product, marketing, sales, and leadership teams.
Ability to think strategically and execute tactically—managing multiple high‑visibility deliverables under tight deadlines.
Experience with AI/ML, customer service platforms, or IT solutions is a plus.
Hybrid Work This is a hybrid role with onsite expectations of three days per week (Tuesday – Thursday) from our Bellevue, WA office.
Why Freshworks? At Freshworks, we believe complexity is the enemy of efficiency. We build software that is easy to use, quick to implement, and delivers real value fast—powered by people‑first AI that makes work feel less like work. Join us in shaping the stories that matter and simplify the world of software—together.
Additional Information The annual base salary range for this position is
$152,000 – $200,000 . This role is also eligible for a target bonus and may receive bonus/equity based on factors such as location, experience and performance.
Benefits include dental, medical, vision, disability, life insurance, equity and ESPP, flexible PTO, flexible spending, commuter benefits, wellness benefits, adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose and passion—welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.
Fresh vision. Real impact. Come build it with us.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Other
Industries IT Services and IT Consulting
#J-18808-Ljbffr