Informa Connect - Global Finance
Event Marketing Manager
Informa Connect - Global Finance, Norcross, Georgia, United States, 30092
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Event Marketing Manager
role at
Informa Connect - Global Finance .
Location: Georgia, NYC or Washington DC offices.
Job Description Lead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager, you’ll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.
We’re at the forefront of one of today’s fastest-growing industries. The data center sector is expanding driven by cloud computing, AI, edge computing and digital transformation. With double‑digit growth expected, it’s an exciting time to build your career.
Principal Duties and Responsibilities
Develop and implement strategic marketing plans for Data Center World events
Lead and mentor a team of marketing professionals
Grow targeted databases
Analyze marketing performance metrics and optimize strategies accordingly
Upsell and cross‑promote and sell relevant products and services to target market audiences
Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers and exhibitors
Develop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys and nurture campaigns
Regularly review marketing plans, response rates, audience demographics and industry best practices to ensure marketing efforts are effective, efficient and successful, making recommendations and adjustments as appropriate
Work cross‑functionally to develop strategy, positioning and key messages for event and media brands
Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiences
Manage community building and social media strategies that drive engagement, interaction, brand affinity and improve the audience experience
Manage content marketing strategy including websites, blogs, gated reports, video, email and images, and ensure communications across channels accurately reflect positioning and key messaging
Liaison with central marketing and operation teams to support brand, event and campaign initiatives
Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app and overall experience design
Stay abreast of the latest trends and developments in the data center community, experiential marketing and strategic marketing communications
Qualifications The ideal candidate will have at least 7 years of experience leading B2B outbound marketing campaigns with strong project management and team leadership skills.
Strong leadership skills with experience managing marketing teams across a matrixed organization
Proven experience in B2B marketing, preferably in events or technology sectors
Analyze marketing performance metrics and optimize strategies accordingly
Able to work independently in a fast‑paced environment while balancing strategic, tactical and analytical responsibilities
Excellent project management abilities
Strategic thinking with data‑driven decision‑making capabilities
Understanding of the data center industry and its challenges preferred
Experience with digital marketing, content marketing and social media campaigns
Track record of success in meeting or exceeding goals by utilizing traditional, online and social media marketing strategies
Strong verbal and written communication skills
Self‑motivated with the ability to manage up and across multiple teams and individuals
Experience and comfort with data capture and analysis, database marketing and research
Ability to balance tactical execution requirements with high‑level strategic thinking
Experience working with email service providers (preferably Eloqua)
Proficient in PowerPoint, Word, Excel and Outlook
BA/BS required
Additional Information We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
Benefits
Great community:
a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact:
take up to four days per year to volunteer, with charity match funding available too
Career opportunity:
the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401(k) match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary range for this role is $75,000- $90,000 based on experience.
This role will automatically unpublish on 26th November.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
Reasonable Adjustments If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
See how Informa handles your personal data when you apply for a job here.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Advertising Services
#J-18808-Ljbffr
Event Marketing Manager
role at
Informa Connect - Global Finance .
Location: Georgia, NYC or Washington DC offices.
Job Description Lead the marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager, you’ll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.
We’re at the forefront of one of today’s fastest-growing industries. The data center sector is expanding driven by cloud computing, AI, edge computing and digital transformation. With double‑digit growth expected, it’s an exciting time to build your career.
Principal Duties and Responsibilities
Develop and implement strategic marketing plans for Data Center World events
Lead and mentor a team of marketing professionals
Grow targeted databases
Analyze marketing performance metrics and optimize strategies accordingly
Upsell and cross‑promote and sell relevant products and services to target market audiences
Expand audience marketing opportunities by creating and managing programs with media partners, industry leaders, bloggers, associations, speakers and exhibitors
Develop marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys and nurture campaigns
Regularly review marketing plans, response rates, audience demographics and industry best practices to ensure marketing efforts are effective, efficient and successful, making recommendations and adjustments as appropriate
Work cross‑functionally to develop strategy, positioning and key messages for event and media brands
Partner closely with Prospect and Client Marketing teams to increase revenue opportunities from audiences and vendors, and grow audiences
Manage community building and social media strategies that drive engagement, interaction, brand affinity and improve the audience experience
Manage content marketing strategy including websites, blogs, gated reports, video, email and images, and ensure communications across channels accurately reflect positioning and key messaging
Liaison with central marketing and operation teams to support brand, event and campaign initiatives
Implement initiatives to enhance the attendee experience at physical events including attendee orientation, VIP programs, matchmaking, signage, maps, event app and overall experience design
Stay abreast of the latest trends and developments in the data center community, experiential marketing and strategic marketing communications
Qualifications The ideal candidate will have at least 7 years of experience leading B2B outbound marketing campaigns with strong project management and team leadership skills.
Strong leadership skills with experience managing marketing teams across a matrixed organization
Proven experience in B2B marketing, preferably in events or technology sectors
Analyze marketing performance metrics and optimize strategies accordingly
Able to work independently in a fast‑paced environment while balancing strategic, tactical and analytical responsibilities
Excellent project management abilities
Strategic thinking with data‑driven decision‑making capabilities
Understanding of the data center industry and its challenges preferred
Experience with digital marketing, content marketing and social media campaigns
Track record of success in meeting or exceeding goals by utilizing traditional, online and social media marketing strategies
Strong verbal and written communication skills
Self‑motivated with the ability to manage up and across multiple teams and individuals
Experience and comfort with data capture and analysis, database marketing and research
Ability to balance tactical execution requirements with high‑level strategic thinking
Experience working with email service providers (preferably Eloqua)
Proficient in PowerPoint, Word, Excel and Outlook
BA/BS required
Additional Information We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
Benefits
Great community:
a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact:
take up to four days per year to volunteer, with charity match funding available too
Career opportunity:
the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401(k) match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary range for this role is $75,000- $90,000 based on experience.
This role will automatically unpublish on 26th November.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
Reasonable Adjustments If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
See how Informa handles your personal data when you apply for a job here.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Advertising Services
#J-18808-Ljbffr