Bluevale Capital Group
Marketing & Communications Analyst
Bluevale Capital Group, Hartford, Connecticut, United States
Bluevale Capital Group – Marketing & Communications Analyst
Norwalk, CT
Bluevale Capital is a boutique real‑estate private‑equity firm focused on developing value‑add multifamily projects in Connecticut. We are seeking a motivated Marketing & Communications Analyst to support marketing and communications for our Connecticut multifamily assets, blending analytical, creative, and operational functions.
What You Will Do
Branding & Messaging:
Support the creation of brand identity materials (logos, visual systems, tone guides) and develop messaging aligned with community demographics.
Websites & Analytics:
Audit and maintain property websites; manage updates, GA4 integrations, CRM connections, and content refreshes; track and analyze performance.
SEO:
Conduct keyword research, implement on‑page and technical SEO improvements, manage Google Business Profiles, and produce monthly analytics summaries.
Paid Media – Google Ads:
Plan and monitor campaigns focused on awareness and lead generation; optimize creative and targeting for best ROI.
Paid Social – Meta:
Develop and manage ad sets, track conversions, and experiment with messaging to improve engagement and lead quality.
Social Media (Organic):
Maintain content calendars, schedule posts, engage with followers, and create graphics or short‑form content as needed.
Radio & OOH:
Assist with radio advertising scripts, scheduling, and coordinating out‑of‑home placements (bus, train, billboard) in target markets.
PR & Earned Media:
Draft press releases and coordinate with local publications to secure placements and backlinks; track performance and exposure.
Affordable‑Housing Marketing Compliance:
Support compliant outreach for affordable units, including partnerships with community organizations and diverse media channels.
Photo/Video Production:
Plan shoots, coordinate editing, and organize digital asset management.
Reporting:
Build reports tracking lead flow, ad spend, and conversion performance; summarize findings for senior leadership.
What We’re Looking For
1–5 years of experience in marketing, communications, or digital media, ideally within real estate or related industries.
Experience managing or supporting
Google Ads ,
Meta Ads Manager , and SEO.
Familiarity with
Connecticut communities
and local audience dynamics.
Working knowledge of design tools (Canva or Adobe Creative Suite) and basic
HTML
for quick website updates.
Understanding of digital marketing principles including analytics, campaign tracking, and conversion optimization.
Excellent communication and organizational skills; strong attention to detail and project management.
Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
Ability to collaborate cross‑functionally and manage multiple priorities with deadlines.
Proactive, analytical mindset and willingness to take ownership of measurable outcomes.
Compensation and Benefits
Base Salary Range: $55,000 – $70,000 per year, depending on experience and qualifications.
Performance‑based annual bonus opportunities.
Benefits included.
Hybrid work structure with required on‑site presence for marketing initiatives in Shelton and Milford.
Seniority level: Associate
Employment type: Full‑time
Job function: Marketing
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Bluevale Capital is a boutique real‑estate private‑equity firm focused on developing value‑add multifamily projects in Connecticut. We are seeking a motivated Marketing & Communications Analyst to support marketing and communications for our Connecticut multifamily assets, blending analytical, creative, and operational functions.
What You Will Do
Branding & Messaging:
Support the creation of brand identity materials (logos, visual systems, tone guides) and develop messaging aligned with community demographics.
Websites & Analytics:
Audit and maintain property websites; manage updates, GA4 integrations, CRM connections, and content refreshes; track and analyze performance.
SEO:
Conduct keyword research, implement on‑page and technical SEO improvements, manage Google Business Profiles, and produce monthly analytics summaries.
Paid Media – Google Ads:
Plan and monitor campaigns focused on awareness and lead generation; optimize creative and targeting for best ROI.
Paid Social – Meta:
Develop and manage ad sets, track conversions, and experiment with messaging to improve engagement and lead quality.
Social Media (Organic):
Maintain content calendars, schedule posts, engage with followers, and create graphics or short‑form content as needed.
Radio & OOH:
Assist with radio advertising scripts, scheduling, and coordinating out‑of‑home placements (bus, train, billboard) in target markets.
PR & Earned Media:
Draft press releases and coordinate with local publications to secure placements and backlinks; track performance and exposure.
Affordable‑Housing Marketing Compliance:
Support compliant outreach for affordable units, including partnerships with community organizations and diverse media channels.
Photo/Video Production:
Plan shoots, coordinate editing, and organize digital asset management.
Reporting:
Build reports tracking lead flow, ad spend, and conversion performance; summarize findings for senior leadership.
What We’re Looking For
1–5 years of experience in marketing, communications, or digital media, ideally within real estate or related industries.
Experience managing or supporting
Google Ads ,
Meta Ads Manager , and SEO.
Familiarity with
Connecticut communities
and local audience dynamics.
Working knowledge of design tools (Canva or Adobe Creative Suite) and basic
HTML
for quick website updates.
Understanding of digital marketing principles including analytics, campaign tracking, and conversion optimization.
Excellent communication and organizational skills; strong attention to detail and project management.
Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
Ability to collaborate cross‑functionally and manage multiple priorities with deadlines.
Proactive, analytical mindset and willingness to take ownership of measurable outcomes.
Compensation and Benefits
Base Salary Range: $55,000 – $70,000 per year, depending on experience and qualifications.
Performance‑based annual bonus opportunities.
Benefits included.
Hybrid work structure with required on‑site presence for marketing initiatives in Shelton and Milford.
Seniority level: Associate
Employment type: Full‑time
Job function: Marketing
#J-18808-Ljbffr