Camelot Strategic Marketing & Media
Creative Copywriting Lead
Camelot Strategic Marketing & Media, Dallas, Texas, United States, 75215
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Creative Copywriting Lead
role at
Camelot Strategic Marketing & Media .
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
Responsibilities
Lead development of copy for major campaigns, brand storytelling initiatives, and integrated marketing efforts—owning the narrative across digital, social, video, and emerging platforms.
Shape brand voice across multiple clients, ensuring messaging is distinct, consistent, and connected to audience needs and behaviors.
Partner with art directors, designers, strategists, and media counterparts to co‑create insight‑driven, culturally relevant, and creatively exceptional ideas.
Present work to internal teams and clients with confidence, tying ideas back to business goals, strategic insights, and platform best practices.
Support content strategy with compelling, channel‑appropriate copy that moves people—from awareness to action.
Contribute to creative ideation sessions, helping crack briefs with fresh, unexpected concepts rooted in brand strategy and consumer insight.
Use AI, content tools, and platform automation to refine processes, accelerate execution, and elevate creative output.
Provide constructive feedback to junior creatives and peers, helping raise the quality of work across the team.
Stay informed on creative trends, emerging formats, and audience behaviors, helping integrate cultural insight into day‑to‑day creative development.
Ensure copy delivers on PMG’s creative, strategic, and operational standards—always pushing for impact and excellence.
Qualifications
5–7 years of experience in copywriting, ideally in an agency or high‑growth brand environment.
Portfolio demonstrating conceptual thinking and executional craft across a variety of media.
Experience creating copy for integrated campaigns and performance channels.
Proficiency in writing for digital platforms, especially paid social, video, and web.
Familiarity with AI tools and creative automation platforms a plus.
A dedication to People‑Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave.
Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet’s health and your finances.
Lifestyle Spending Accounts: Company‑funded accounts to promote healthy habits and well‑being.
Commuter Benefits: Support for travel and commuting needs, where available.
Annual Bonus: Employees are eligible for an annual bonus.
Volunteering Opportunities: 8 give‑back hours to volunteer in local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions.
Diversity & Inclusion PMG is committed to creating a more diverse and inclusive culture and is proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Advertising Services
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Creative Copywriting Lead
role at
Camelot Strategic Marketing & Media .
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.
Responsibilities
Lead development of copy for major campaigns, brand storytelling initiatives, and integrated marketing efforts—owning the narrative across digital, social, video, and emerging platforms.
Shape brand voice across multiple clients, ensuring messaging is distinct, consistent, and connected to audience needs and behaviors.
Partner with art directors, designers, strategists, and media counterparts to co‑create insight‑driven, culturally relevant, and creatively exceptional ideas.
Present work to internal teams and clients with confidence, tying ideas back to business goals, strategic insights, and platform best practices.
Support content strategy with compelling, channel‑appropriate copy that moves people—from awareness to action.
Contribute to creative ideation sessions, helping crack briefs with fresh, unexpected concepts rooted in brand strategy and consumer insight.
Use AI, content tools, and platform automation to refine processes, accelerate execution, and elevate creative output.
Provide constructive feedback to junior creatives and peers, helping raise the quality of work across the team.
Stay informed on creative trends, emerging formats, and audience behaviors, helping integrate cultural insight into day‑to‑day creative development.
Ensure copy delivers on PMG’s creative, strategic, and operational standards—always pushing for impact and excellence.
Qualifications
5–7 years of experience in copywriting, ideally in an agency or high‑growth brand environment.
Portfolio demonstrating conceptual thinking and executional craft across a variety of media.
Experience creating copy for integrated campaigns and performance channels.
Proficiency in writing for digital platforms, especially paid social, video, and web.
Familiarity with AI tools and creative automation platforms a plus.
A dedication to People‑Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave.
Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet’s health and your finances.
Lifestyle Spending Accounts: Company‑funded accounts to promote healthy habits and well‑being.
Commuter Benefits: Support for travel and commuting needs, where available.
Annual Bonus: Employees are eligible for an annual bonus.
Volunteering Opportunities: 8 give‑back hours to volunteer in local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions.
Diversity & Inclusion PMG is committed to creating a more diverse and inclusive culture and is proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr