National Opera Center
Digital Marketing Manager
National Opera Center, Charleston, South Carolina, United States, 29408
Spoleto Festival USA is a leading performing arts festival in the United States. Each spring, for 17 days and nights, the Festival fills Charleston’s historic theaters, churches, and outdoor spaces with more than 150 performances in opera, theater, dance, and chamber, symphonic, choral, and jazz music. The 2026 Season runs from May 22 through June 7.
Spoleto is a 501(c)(3) nonprofit organization with an annual operating budget of $10–12 million and a year‑round staff of approximately 30. During the Festival season, the team expands to more than 500 seasonal employees and contractors.
Overview The
Digital Marketing Manager
will shape the Festival’s online presence and drive engagement through creative, data‑informed digital marketing initiatives. This role oversees the Festival’s digital ecosystem — including social media, email marketing, website management, and digital advertising.
Position Type: Full‑time, exempt, benefit eligible. Hours: 40‑hour week, including nights, holidays, weekends, and extended hours during the Festival period; on‑call during Festival season. Location: Charleston, SC (on‑site). Department: Marketing. Reports to: Head of Marketing Department. Anticipated Start Date: December 2025.
Responsibilities
Social Media Management • Develop and execute a social media strategy that positions Spoleto as a lifestyle brand celebrating art and audience. • Manage day‑to‑day activity on Instagram, Facebook, and LinkedIn, including content planning, posting, community engagement, and performance reporting. • Ensure consistent brand tone, visual identity, and messaging across all digital channels. • Collaborate with Marketing & Communications Apprentices to guide content creation and ensure high‑quality creative output.
Graphic Design • Design, produce, and distribute graphics for artists, staff, donors, and partners for digital and print use. • Create promotional graphics and visual assets for campaigns and events. • Design and format print and digital collateral, ensuring brand consistency and production accuracy. • Proficiency with Adobe Illustrator, InDesign, and Photoshop preferred.
Email Marketing • Partner with internal teams to execute weekly email campaigns promoting ticket sales, announcements, and in‑Festival programming. • Develop segmented content informed by sales data and audience targeting through Tessitura lists. • Build and send all external organizational emails.
Digital Advertising & Analytics • Develop and implement targeted digital ad strategies across Meta (paid social), Google PPC, and Google Performance Max. • Allocate advertising budgets strategically to maximize reach and conversions. • Maintain accurate GA4 tracking across all domains, ensuring proper revenue and campaign performance tracking.
Website Management • Support day‑to‑day website updates, content adjustments, and requests from internal departments.
Qualifications
Minimum 3–5 years of experience in digital marketing, with demonstrated success managing social media, email marketing, and digital advertising campaigns.
Proven ability to translate data and analytics into actionable marketing insights.
Strong experience managing Instagram, Facebook, and LinkedIn accounts with clear audience engagement and brand voice.
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Hands‑on experience with email marketing platforms (WordFly, Mailchimp, Constant Contact) and CRM systems for list segmentation and reporting.
Familiarity with Google Analytics 4, Meta Business Manager, and Google Ads.
Excellent writing, editing, and proofreading skills with keen attention to detail.
Strong organizational and project management skills, balancing multiple deadlines in a fast‑paced environment.
Collaborative team player with excellent interpersonal communication skills and a proactive, solutions‑oriented approach.
Desired Qualifications
Background in the arts, culture, or live performance sector.
Background in brand strategy, audience development, or campaign planning.
Working knowledge of Tessitura or similar CRM systems for marketing segmentation and performance tracking.
Experience developing and managing paid digital advertising campaigns (Google PPC, Meta, Performance Max).
Familiarity with web content management systems such as WordPress or comparable tools.
Physical Requirements Sustained focus and visual concentration on screens, frequent communication in various formats, ability to sit or stand for extended periods, lift/push/pull up to 50 lbs. Must work at a desk for long periods, use computer equipment, travel between facilities and venues while carrying materials. Reasonable accommodations provided in accordance with the ADA. Must possess a valid driver’s license and be able to drive a Festival‑provided vehicle.
Must be able to pass and maintain a clear background check. Demonstrated commitment to fostering an equitable, accessible, and inclusive environment for Festival staff, artists, audiences, and communities. Flexibility with work schedule, including nights, holidays, weekends, and extended hours during the Festival.
Compensation & Benefits Salary: $50,000 – $65,000 annually, commensurate with experience. Benefits include comprehensive medical, dental, and vision insurance; Health Savings Account and Health Reimbursement Arrangement; life and disability insurance; 401(k) plan with employer match; employee assistance program; generous paid time off (paid vacation days, office closures, and holidays); free onsite parking; complimentary Festival performance admission for staff and guests.
How to Apply Send a resume and cover letter to
careers@spoletousa.org
with the subject line “Digital Marketing Manager.” Three references with email addresses are required. No phone calls, please. Remote or hybrid work may be possible with prior approval.
Spoleto Festival USA is an equal opportunity employer committed to diversity in hiring. We do not discriminate on the basis of race, color, sex, gender identity, gender expression, genetic information, hairstyles or hair texture, national origin, religion, age, sexual orientation, disability, pregnancy, parental status, marital status, military status, or any other status protected by federal, state, or local law. Our greatest strength comes from our ability to bring together unique individuals. If you have the potential to shine in this role, we invite you to apply and look forward to your application.
#J-18808-Ljbffr
Spoleto is a 501(c)(3) nonprofit organization with an annual operating budget of $10–12 million and a year‑round staff of approximately 30. During the Festival season, the team expands to more than 500 seasonal employees and contractors.
Overview The
Digital Marketing Manager
will shape the Festival’s online presence and drive engagement through creative, data‑informed digital marketing initiatives. This role oversees the Festival’s digital ecosystem — including social media, email marketing, website management, and digital advertising.
Position Type: Full‑time, exempt, benefit eligible. Hours: 40‑hour week, including nights, holidays, weekends, and extended hours during the Festival period; on‑call during Festival season. Location: Charleston, SC (on‑site). Department: Marketing. Reports to: Head of Marketing Department. Anticipated Start Date: December 2025.
Responsibilities
Social Media Management • Develop and execute a social media strategy that positions Spoleto as a lifestyle brand celebrating art and audience. • Manage day‑to‑day activity on Instagram, Facebook, and LinkedIn, including content planning, posting, community engagement, and performance reporting. • Ensure consistent brand tone, visual identity, and messaging across all digital channels. • Collaborate with Marketing & Communications Apprentices to guide content creation and ensure high‑quality creative output.
Graphic Design • Design, produce, and distribute graphics for artists, staff, donors, and partners for digital and print use. • Create promotional graphics and visual assets for campaigns and events. • Design and format print and digital collateral, ensuring brand consistency and production accuracy. • Proficiency with Adobe Illustrator, InDesign, and Photoshop preferred.
Email Marketing • Partner with internal teams to execute weekly email campaigns promoting ticket sales, announcements, and in‑Festival programming. • Develop segmented content informed by sales data and audience targeting through Tessitura lists. • Build and send all external organizational emails.
Digital Advertising & Analytics • Develop and implement targeted digital ad strategies across Meta (paid social), Google PPC, and Google Performance Max. • Allocate advertising budgets strategically to maximize reach and conversions. • Maintain accurate GA4 tracking across all domains, ensuring proper revenue and campaign performance tracking.
Website Management • Support day‑to‑day website updates, content adjustments, and requests from internal departments.
Qualifications
Minimum 3–5 years of experience in digital marketing, with demonstrated success managing social media, email marketing, and digital advertising campaigns.
Proven ability to translate data and analytics into actionable marketing insights.
Strong experience managing Instagram, Facebook, and LinkedIn accounts with clear audience engagement and brand voice.
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Hands‑on experience with email marketing platforms (WordFly, Mailchimp, Constant Contact) and CRM systems for list segmentation and reporting.
Familiarity with Google Analytics 4, Meta Business Manager, and Google Ads.
Excellent writing, editing, and proofreading skills with keen attention to detail.
Strong organizational and project management skills, balancing multiple deadlines in a fast‑paced environment.
Collaborative team player with excellent interpersonal communication skills and a proactive, solutions‑oriented approach.
Desired Qualifications
Background in the arts, culture, or live performance sector.
Background in brand strategy, audience development, or campaign planning.
Working knowledge of Tessitura or similar CRM systems for marketing segmentation and performance tracking.
Experience developing and managing paid digital advertising campaigns (Google PPC, Meta, Performance Max).
Familiarity with web content management systems such as WordPress or comparable tools.
Physical Requirements Sustained focus and visual concentration on screens, frequent communication in various formats, ability to sit or stand for extended periods, lift/push/pull up to 50 lbs. Must work at a desk for long periods, use computer equipment, travel between facilities and venues while carrying materials. Reasonable accommodations provided in accordance with the ADA. Must possess a valid driver’s license and be able to drive a Festival‑provided vehicle.
Must be able to pass and maintain a clear background check. Demonstrated commitment to fostering an equitable, accessible, and inclusive environment for Festival staff, artists, audiences, and communities. Flexibility with work schedule, including nights, holidays, weekends, and extended hours during the Festival.
Compensation & Benefits Salary: $50,000 – $65,000 annually, commensurate with experience. Benefits include comprehensive medical, dental, and vision insurance; Health Savings Account and Health Reimbursement Arrangement; life and disability insurance; 401(k) plan with employer match; employee assistance program; generous paid time off (paid vacation days, office closures, and holidays); free onsite parking; complimentary Festival performance admission for staff and guests.
How to Apply Send a resume and cover letter to
careers@spoletousa.org
with the subject line “Digital Marketing Manager.” Three references with email addresses are required. No phone calls, please. Remote or hybrid work may be possible with prior approval.
Spoleto Festival USA is an equal opportunity employer committed to diversity in hiring. We do not discriminate on the basis of race, color, sex, gender identity, gender expression, genetic information, hairstyles or hair texture, national origin, religion, age, sexual orientation, disability, pregnancy, parental status, marital status, military status, or any other status protected by federal, state, or local law. Our greatest strength comes from our ability to bring together unique individuals. If you have the potential to shine in this role, we invite you to apply and look forward to your application.
#J-18808-Ljbffr