PayPal
Product Marketing Manager, GTM
PayPal is a global leader in digital payments, offering products in over 200 markets and enabling consumers and businesses to move money securely and effortlessly.
Job Description Summary This role identifies issues and recommends best practices based on specialized expertise, leads functional projects to enhance product positioning, collaborates with teams to analyze business trends and develop compelling messaging, and contributes to process improvements within the product marketing function.
Essential Responsibilities
Lead cross‑functional teams with design, engineering, and marketing to deliver product initiatives.
Own and manage product roadmaps, prioritization, and discussions with stakeholders.
Identify and quantify new opportunities based on market trends, customer needs, and research.
Develop go‑to‑market strategies, including positioning, messaging, and value propositions for key products.
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints.
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams.
Advocate for customer needs and insights to guide product development and marketing strategies.
Monitor competitors and industry trends to refine positioning and messaging.
Measure the success of go‑to‑market initiatives and their impact on product adoption and revenue.
Ensure legally approved messaging and guidance is developed and maintained across channels.
Expected Qualifications
5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
Additional Responsibilities and Preferred Qualifications Leadership & Collaboration
Proven ability to collaborate with multiple teams in a matrixed environment and influence without authority.
Strong organizational skills and attention to detail, with experience managing projects or workstreams independently.
Experience presenting insights and plans to internal stakeholders, cross‑functional teams, and leaders.
Analytical & Strategic Thinking
Data‑informed mindset with the ability to distill complex inputs into clear strategic direction.
Comfort working with qualitative and quantitative market research.
Communication & Execution
Excellent written and verbal communication skills, including content development and storytelling.
Ability to work under pressure, manage ambiguity, maintain focus on high‑impact deliverables, and chart a path forward independently.
Detail oriented, with attention to nuances in executing large‑scale projects with lots of moving pieces.
Action oriented with ability to execute, problem‑solve to streamline processes and build to scale.
Keen listener with recognition that success is rooted in understanding.
Strong communicator who takes job seriously but does not take self too seriously.
Self‑Starter & Growth Mindset
Comfortable taking initiative, learning fast and navigating complexity.
Intellectual curiosity and willingness to learn all facets of your product area and process.
Enthusiastic about improving processes, documentation and operational rigor.
Passionate about delivering a great customer experience, product and customer value and contributing to a team goal.
Additional Requirements
Willingness, ability and desire to periodically travel.
PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including but not limited to work location, relevant skills and experience.
Independent total compensation may include an annual performance bonus, equity, and medical, dental, vision, and other benefits. The U.S. national annual pay range for this role is $144,000‑$171,000.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. PayPal will provide reasonable accommodations for qualified individuals with disabilities.
REQ ID: R0132707
#J-18808-Ljbffr
Job Description Summary This role identifies issues and recommends best practices based on specialized expertise, leads functional projects to enhance product positioning, collaborates with teams to analyze business trends and develop compelling messaging, and contributes to process improvements within the product marketing function.
Essential Responsibilities
Lead cross‑functional teams with design, engineering, and marketing to deliver product initiatives.
Own and manage product roadmaps, prioritization, and discussions with stakeholders.
Identify and quantify new opportunities based on market trends, customer needs, and research.
Develop go‑to‑market strategies, including positioning, messaging, and value propositions for key products.
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints.
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams.
Advocate for customer needs and insights to guide product development and marketing strategies.
Monitor competitors and industry trends to refine positioning and messaging.
Measure the success of go‑to‑market initiatives and their impact on product adoption and revenue.
Ensure legally approved messaging and guidance is developed and maintained across channels.
Expected Qualifications
5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
Additional Responsibilities and Preferred Qualifications Leadership & Collaboration
Proven ability to collaborate with multiple teams in a matrixed environment and influence without authority.
Strong organizational skills and attention to detail, with experience managing projects or workstreams independently.
Experience presenting insights and plans to internal stakeholders, cross‑functional teams, and leaders.
Analytical & Strategic Thinking
Data‑informed mindset with the ability to distill complex inputs into clear strategic direction.
Comfort working with qualitative and quantitative market research.
Communication & Execution
Excellent written and verbal communication skills, including content development and storytelling.
Ability to work under pressure, manage ambiguity, maintain focus on high‑impact deliverables, and chart a path forward independently.
Detail oriented, with attention to nuances in executing large‑scale projects with lots of moving pieces.
Action oriented with ability to execute, problem‑solve to streamline processes and build to scale.
Keen listener with recognition that success is rooted in understanding.
Strong communicator who takes job seriously but does not take self too seriously.
Self‑Starter & Growth Mindset
Comfortable taking initiative, learning fast and navigating complexity.
Intellectual curiosity and willingness to learn all facets of your product area and process.
Enthusiastic about improving processes, documentation and operational rigor.
Passionate about delivering a great customer experience, product and customer value and contributing to a team goal.
Additional Requirements
Willingness, ability and desire to periodically travel.
PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including but not limited to work location, relevant skills and experience.
Independent total compensation may include an annual performance bonus, equity, and medical, dental, vision, and other benefits. The U.S. national annual pay range for this role is $144,000‑$171,000.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. PayPal will provide reasonable accommodations for qualified individuals with disabilities.
REQ ID: R0132707
#J-18808-Ljbffr