Romtech
ROMTech is redefining rehabilitation through innovative, remote technology that improves patient outcomes and reduces healthcare costs. As our Cardiac Product Marketing Manager, you will be the dedicated voice of ROMTech’s cardiac rehabilitation solutions. This role owns the positioning, messaging, and differentiation of our cardiac portfolio, ensuring that cardiologists, cardiac rehab specialists, payers, and patients understand the clinical and economic value of our technology.
Please note this is an onsite position in Clearwater, FL.
Key Responsibilities
Define and refine the positioning, messaging, and value propositions for ROMTech’s cardiac rehab solutions. Translate cardiac clinical outcomes into clear, persuasive narratives for cardiologists, rehab specialists, payers, and patients. Maintain consistency of cardiac messaging across all channels and campaigns. Develop one-pagers, payer packets, presentations, and playbooks tailored to the cardiac market. Create objection-handling briefs and competitive intelligence documents for the Sales and Market Engagement teams. Train Sales and Market Engagement on how to use cardiac-specific messaging and tools effectively. Build relationships with cardiologists, rehab specialists, and cardiac-focused advisory boards. Incorporate insights from CABs, KOLs, and payer discussions (via Clinical Communications) into messaging and enablement materials. Support provider and payer-focused events, conferences, and workshops with cardiac-specific positioning. Go-to-Market Campaign Support
Partner with Demand Generation and Digital Marketing to ensure campaigns targeting cardiac stakeholders are aligned with messaging. Develop content for patient and provider education in cardiac rehab. Collaborate with Creative to ensure cardiac materials are visually compelling, consistent, and accessible. Cross-Functional Alignment
Ensure cardiac clinical claims are validated by Clinical Communications before use. Partner with Payer Engagement to support payer packet distribution and adoption in cardiac rehab coverage. Serve as the internal subject-matter expert for cardiac rehab marketing. Hand-offs & Flow (How this role powers the org)
Receives from Clinical Communications:
validated cardiac outcomes, KOL insights, payer justification materials. Builds into Product Marketing outputs:
messaging frameworks, positioning documents, payer/provider sales tools. Hands off to Demand Gen & Digital:
cardiac campaign narratives and content. Hands off to Market Engagement (B2B Cardiac team):
sales packets, referral guides, and FAQ materials. Feeds Sales:
sales-ready cardiac messaging, training, and competitive positioning tools. Skills & Abilities
Strong understanding of cardiac rehab care models, clinical pathways, and payer dynamics. Ability to distill complex clinical and economic data into compelling market-facing messaging. Experience building cardiac-specific sales enablement and provider education tools. Excellent communication, cross-functional collaboration, and project management skills. Ability to manage multiple priorities in a fast-paced, regulated industry. Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred). 5+ years in product marketing, commercial, or strategy within medical devices, healthcare, or pharma. Direct experience in cardiac rehab, cardiology, or related medical fields strongly preferred. Demonstrated success in supporting sales enablement and campaign execution. Familiarity with CRM tools (Salesforce preferred) and medical device compliance standards. Success Metrics
Consistent adoption of cardiac messaging by Sales, Market Engagement, and external teams. Utilization and effectiveness of cardiac marketing tools in winning provider and payer adoption. Growth in pipeline contribution from cardiac campaigns and outreach. Positive field feedback from cardiologists, rehab specialists, and payers.
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Define and refine the positioning, messaging, and value propositions for ROMTech’s cardiac rehab solutions. Translate cardiac clinical outcomes into clear, persuasive narratives for cardiologists, rehab specialists, payers, and patients. Maintain consistency of cardiac messaging across all channels and campaigns. Develop one-pagers, payer packets, presentations, and playbooks tailored to the cardiac market. Create objection-handling briefs and competitive intelligence documents for the Sales and Market Engagement teams. Train Sales and Market Engagement on how to use cardiac-specific messaging and tools effectively. Build relationships with cardiologists, rehab specialists, and cardiac-focused advisory boards. Incorporate insights from CABs, KOLs, and payer discussions (via Clinical Communications) into messaging and enablement materials. Support provider and payer-focused events, conferences, and workshops with cardiac-specific positioning. Go-to-Market Campaign Support
Partner with Demand Generation and Digital Marketing to ensure campaigns targeting cardiac stakeholders are aligned with messaging. Develop content for patient and provider education in cardiac rehab. Collaborate with Creative to ensure cardiac materials are visually compelling, consistent, and accessible. Cross-Functional Alignment
Ensure cardiac clinical claims are validated by Clinical Communications before use. Partner with Payer Engagement to support payer packet distribution and adoption in cardiac rehab coverage. Serve as the internal subject-matter expert for cardiac rehab marketing. Hand-offs & Flow (How this role powers the org)
Receives from Clinical Communications:
validated cardiac outcomes, KOL insights, payer justification materials. Builds into Product Marketing outputs:
messaging frameworks, positioning documents, payer/provider sales tools. Hands off to Demand Gen & Digital:
cardiac campaign narratives and content. Hands off to Market Engagement (B2B Cardiac team):
sales packets, referral guides, and FAQ materials. Feeds Sales:
sales-ready cardiac messaging, training, and competitive positioning tools. Skills & Abilities
Strong understanding of cardiac rehab care models, clinical pathways, and payer dynamics. Ability to distill complex clinical and economic data into compelling market-facing messaging. Experience building cardiac-specific sales enablement and provider education tools. Excellent communication, cross-functional collaboration, and project management skills. Ability to manage multiple priorities in a fast-paced, regulated industry. Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred). 5+ years in product marketing, commercial, or strategy within medical devices, healthcare, or pharma. Direct experience in cardiac rehab, cardiology, or related medical fields strongly preferred. Demonstrated success in supporting sales enablement and campaign execution. Familiarity with CRM tools (Salesforce preferred) and medical device compliance standards. Success Metrics
Consistent adoption of cardiac messaging by Sales, Market Engagement, and external teams. Utilization and effectiveness of cardiac marketing tools in winning provider and payer adoption. Growth in pipeline contribution from cardiac campaigns and outreach. Positive field feedback from cardiologists, rehab specialists, and payers.
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