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OMG23

Programmatic Media Specialist

OMG23, Burbank, California, United States, 91520

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Programmatic Media Specialist

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OMG23 .

THE AGENCY

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

THE JOB The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as, developing a thorough understanding of client goals and objectives. The Analyst works with the team to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group. As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Responsibilities Include

Hands‑on learning of programmatic campaign execution and optimizations across multiple DSP’s

Effectively co‑manage and prioritize multiple live campaigns across channels, with multiple platforms

Development of pacing documents to keep track of multiple campaign flights and budgets

Completion of trafficking workbooks

Own internal resource documents including pacing charts, optimization logs, and third‑party vendor collateral

Client and Account Management

Manage internal and client deliverables, day‑to‑day communication, and campaign documentation

Maintain a current understanding of the account vertical and relevant industry news and updates

Collaborate with internal teams and vendors to develop a high‑level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data provider and Inventory suppliers etc.

Analytics and Insights

Execute reporting analysis based on identified campaign KPI’s in client objectives

Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed

Develop programmatic campaign and audience recommendations based on planning brief and client objective

YOU

Bachelor’s degree

1+ years of relevant programmatic experience

In platform experience with DV360 required. Experience with additional programmatic buying platforms including The Trade Desk preferred but not required

Experience managing display, video, YouTube, audio and programmatic investments

Proficient in Microsoft Excel

Excellent communication skills both written and verbal

Demonstrated ability to articulate and communicate clearly when participating in internal and client‑facing meetings

Ability to be agile and adaptable within a quick turnaround business environment

Demonstrated proactive approach to problem solving and critical thinking

Highly organized, extremely detail‑oriented, and ability to multi‑task in a deadline‑driven environment

Ability to work both independently and cross‑functionally

Excellent ability to convey complex ideas clearly and concisely

Benefits This is a hybrid role based in Burbank, CA.

Compensation Range: $60,000—$69,000 USD.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.

Health insurance

Vision insurance

Dental insurance

401(k)

Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

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