TransPerfect
Senior Marketing Specialist- Solutions Team
TransPerfect, Washington, District of Columbia, us, 20022
Senior Marketing Specialist – Solutions Team
Join to apply for the Senior Marketing Specialist – Solutions Team role at TransPerfect.
TransPerfect’s Marketing & Communications team is looking for a full‑time Senior Marketing Specialist to join our Solutions Marketing Team, responsible for market research, go‑to‑market strategies, digital marketing, and performance marketing efforts.
With over 8,000+ worldwide employees, more than $1.1 billion in annual revenues, and 120+ global locations, TransPerfect is the world’s largest provider of language and technology solutions for global business.
The ideal candidate will have a minimum of 3‑4 years of previous experience in a similar role and a strategic, data‑driven approach to marketing. This role is ideal for a marketing professional who thrives in a cross‑functional environment, collaborating with product, sales, and marketing teams to drive engagement, generate leads, and support revenue growth.
Responsibilities Market Research & Analysis
Become an expert in our offerings and customer needs.
Conduct market research to define Ideal Customer Profiles (ICPs), personas, pain points, and opportunities.
Analyze competitors to refine positioning and identify market gaps.
Monitor industry trends and emerging technologies to inform strategy.
Collaborate with product owners to develop and execute GTM plans for new and existing offerings.
Document product use cases to inform messaging and content.
Maintain core marketing documentation, including positioning statements, value propositions, and buyer personas.
Align marketing efforts with sales objectives and product roadmaps.
Oversee branding and packaging, including product and feature naming conventions.
Conduct research, analysis, and discovery with stakeholders to inform promotional strategy.
Plan and execute lead generation campaigns in collaboration with performance marketing by developing and executing campaign and content plans that are deployed by performance marketing.
Ensure all promotional activities have clear KPIs to measure success and allow performance optimization.
Analyze and optimize campaign strategies.
Report on campaign performance.
Content Creation & Management
Identify needs for sales enablement materials, such as brochures, pitch decks, and case studies.
Work with subject matter experts to create content aligned with customer needs.
Execute multi‑channel content strategies, including blog posts, white papers, webinars, and email nurtures.
Engagement & Audience Interaction
Ensure campaigns include consistent engagement experiences and video content that encourage audience interaction.
Regularly engage with sales teams to gather insights and refine marketing strategies.
Support sales with messaging, solution narratives, and pitch materials.
Event Support
Partner with sales enablement and event teams to optimize messaging, content promotion, and lead generation for events.
Data‑Driven Decision Making
Conduct ROI analysis to measure marketing effectiveness.
Gather and synthesize data from sales, marketing, and client interactions to improve future campaigns.
Use analytics tools to measure performance and provide actionable insights.
Identify new ways to enrich target audiences for campaigns.
Cross‑Functional Collaboration
Act as a bridge between product, sales, and marketing to ensure alignment on strategy and priorities.
Collaborate with digital marketing, creative teams, and product managers to deliver cohesive campaigns.
Partner with production and solution teams to incorporate user feedback into product development.
Proof Points & Customer Advocacy
Collect testimonials, case studies, and proof points from satisfied clients.
Conduct focus groups and user interviews to refine messaging and uncover new opportunities.
Stay up to date on new marketing technologies and methodologies.
Identify opportunities for market expansion and cross‑vertical use cases.
Required Skills
Minimum Bachelor’s degree or equivalent, preference for Marketing, Communications, or another relevant field.
3‑4 years of proven marketing experience is essential.
Effective communication skills, both written and verbal.
Basic design capabilities (e.g., Canva) and proficiency in Microsoft Office 365.
Prior work on trade shows or large‑scale events/promotional campaigns.
Brand management/development experience.
Marketing platforms experience is a plus.
Travel 10‑15%.
About Us TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Starting as a two‑person company in a dorm room, TransPerfect has spent nearly three decades solving global business challenges for its clients, becoming one of the most successful growth stories in the industry.
The TransPerfect Global Group includes more than 30 individual operating companies that work both independently and collaboratively to help clients achieve their global business goals and objectives.
TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents, the company offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify the management of multilingual content. The company holds ISO 9001 and ISO 17100 certifications and is headquartered in New York, with regional headquarters in London and Hong Kong. For more information, visit www.transperfect.com.
Location & Compensation Washington, DC $80,000.00 - $90,000.00
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TransPerfect’s Marketing & Communications team is looking for a full‑time Senior Marketing Specialist to join our Solutions Marketing Team, responsible for market research, go‑to‑market strategies, digital marketing, and performance marketing efforts.
With over 8,000+ worldwide employees, more than $1.1 billion in annual revenues, and 120+ global locations, TransPerfect is the world’s largest provider of language and technology solutions for global business.
The ideal candidate will have a minimum of 3‑4 years of previous experience in a similar role and a strategic, data‑driven approach to marketing. This role is ideal for a marketing professional who thrives in a cross‑functional environment, collaborating with product, sales, and marketing teams to drive engagement, generate leads, and support revenue growth.
Responsibilities Market Research & Analysis
Become an expert in our offerings and customer needs.
Conduct market research to define Ideal Customer Profiles (ICPs), personas, pain points, and opportunities.
Analyze competitors to refine positioning and identify market gaps.
Monitor industry trends and emerging technologies to inform strategy.
Collaborate with product owners to develop and execute GTM plans for new and existing offerings.
Document product use cases to inform messaging and content.
Maintain core marketing documentation, including positioning statements, value propositions, and buyer personas.
Align marketing efforts with sales objectives and product roadmaps.
Oversee branding and packaging, including product and feature naming conventions.
Conduct research, analysis, and discovery with stakeholders to inform promotional strategy.
Plan and execute lead generation campaigns in collaboration with performance marketing by developing and executing campaign and content plans that are deployed by performance marketing.
Ensure all promotional activities have clear KPIs to measure success and allow performance optimization.
Analyze and optimize campaign strategies.
Report on campaign performance.
Content Creation & Management
Identify needs for sales enablement materials, such as brochures, pitch decks, and case studies.
Work with subject matter experts to create content aligned with customer needs.
Execute multi‑channel content strategies, including blog posts, white papers, webinars, and email nurtures.
Engagement & Audience Interaction
Ensure campaigns include consistent engagement experiences and video content that encourage audience interaction.
Regularly engage with sales teams to gather insights and refine marketing strategies.
Support sales with messaging, solution narratives, and pitch materials.
Event Support
Partner with sales enablement and event teams to optimize messaging, content promotion, and lead generation for events.
Data‑Driven Decision Making
Conduct ROI analysis to measure marketing effectiveness.
Gather and synthesize data from sales, marketing, and client interactions to improve future campaigns.
Use analytics tools to measure performance and provide actionable insights.
Identify new ways to enrich target audiences for campaigns.
Cross‑Functional Collaboration
Act as a bridge between product, sales, and marketing to ensure alignment on strategy and priorities.
Collaborate with digital marketing, creative teams, and product managers to deliver cohesive campaigns.
Partner with production and solution teams to incorporate user feedback into product development.
Proof Points & Customer Advocacy
Collect testimonials, case studies, and proof points from satisfied clients.
Conduct focus groups and user interviews to refine messaging and uncover new opportunities.
Stay up to date on new marketing technologies and methodologies.
Identify opportunities for market expansion and cross‑vertical use cases.
Required Skills
Minimum Bachelor’s degree or equivalent, preference for Marketing, Communications, or another relevant field.
3‑4 years of proven marketing experience is essential.
Effective communication skills, both written and verbal.
Basic design capabilities (e.g., Canva) and proficiency in Microsoft Office 365.
Prior work on trade shows or large‑scale events/promotional campaigns.
Brand management/development experience.
Marketing platforms experience is a plus.
Travel 10‑15%.
About Us TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Starting as a two‑person company in a dorm room, TransPerfect has spent nearly three decades solving global business challenges for its clients, becoming one of the most successful growth stories in the industry.
The TransPerfect Global Group includes more than 30 individual operating companies that work both independently and collaboratively to help clients achieve their global business goals and objectives.
TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents, the company offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify the management of multilingual content. The company holds ISO 9001 and ISO 17100 certifications and is headquartered in New York, with regional headquarters in London and Hong Kong. For more information, visit www.transperfect.com.
Location & Compensation Washington, DC $80,000.00 - $90,000.00
#J-18808-Ljbffr