GOOD AMERICAN
Social Media Manager & Content Creator
GOOD AMERICAN, Los Angeles, California, United States, 90079
Social Media Manager & Content Creator
at
GOOD AMERICAN
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high‑quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready‑to‑wear, swim, and accessories.
We’re looking for a highly creative and strategic Social Media Manager & Content Creator to lead and evolve Good American’s social presence across TikTok, Instagram, and emerging platforms. This role blends content creation, copywriting, and performance strategy. You’ll concept, create, and direct content that brings our brand to life, from quick‑turn videos and trend‑driven moments to campaign storytelling that connects.
Responsibilities
Develop and execute the brand’s social media strategy across TikTok, Instagram, and emerging platforms to drive engagement, growth, and awareness
Create and edit social content including short‑form videos, trending sound integrations, behind‑the‑scenes moments, and campaign storytelling
Write and edit compelling, brand‑right copy for captions, video text, and storytelling across all platforms
Provide creative direction for shoots and day‑to‑day content, giving clear briefs and feedback to designers, videographers, and editors
Manage the social calendar and collaborate cross‑functionally with influencer, PR, and performance marketing teams to align content with product launches and key brand initiatives
Identify cultural moments and trends that ladder up to the brand narrative and resonate with our audience
Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy
Oversee community engagement and ensure the brand voice remains consistent across all channels
Qualifications
4 to 6 years of experience in social media, content creation, or digital marketing within fashion, beauty, or lifestyle
Deep understanding of TikTok, Instagram, and short‑form content trends
Skilled in video editing and creative storytelling, with experience in CapCut, Adobe Suite, or similar tools
Strong writing skills with the ability to craft sharp, engaging, and brand‑aligned copy
Experienced in developing creative briefs, providing direction, and executing end‑to‑end content
Comfortable both behind and in front of the camera when needed
Excellent organizational skills, ability to manage multiple projects, and thrive in a fast‑paced, collaborative environment
Confident interpreting analytics and using insights to guide strategy and improve performance
What You’ll Bring A creator’s mindset with a strategist’s instinct. You know how to tell stories that move culture forward and drive results. You’re hands‑on with content, fluent in what’s trending, and can seamlessly switch between creating, directing, and analyzing. You bring a sharp editorial voice, an eye for what’s next, and a deep understanding of how to make content perform.
This role requires to be onsite four days a week.
EEO Statement At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
B Corp Certification WE ARE B CORP CERTIFIED! As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Retail Apparel and Fashion
#J-18808-Ljbffr
at
GOOD AMERICAN
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high‑quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready‑to‑wear, swim, and accessories.
We’re looking for a highly creative and strategic Social Media Manager & Content Creator to lead and evolve Good American’s social presence across TikTok, Instagram, and emerging platforms. This role blends content creation, copywriting, and performance strategy. You’ll concept, create, and direct content that brings our brand to life, from quick‑turn videos and trend‑driven moments to campaign storytelling that connects.
Responsibilities
Develop and execute the brand’s social media strategy across TikTok, Instagram, and emerging platforms to drive engagement, growth, and awareness
Create and edit social content including short‑form videos, trending sound integrations, behind‑the‑scenes moments, and campaign storytelling
Write and edit compelling, brand‑right copy for captions, video text, and storytelling across all platforms
Provide creative direction for shoots and day‑to‑day content, giving clear briefs and feedback to designers, videographers, and editors
Manage the social calendar and collaborate cross‑functionally with influencer, PR, and performance marketing teams to align content with product launches and key brand initiatives
Identify cultural moments and trends that ladder up to the brand narrative and resonate with our audience
Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy
Oversee community engagement and ensure the brand voice remains consistent across all channels
Qualifications
4 to 6 years of experience in social media, content creation, or digital marketing within fashion, beauty, or lifestyle
Deep understanding of TikTok, Instagram, and short‑form content trends
Skilled in video editing and creative storytelling, with experience in CapCut, Adobe Suite, or similar tools
Strong writing skills with the ability to craft sharp, engaging, and brand‑aligned copy
Experienced in developing creative briefs, providing direction, and executing end‑to‑end content
Comfortable both behind and in front of the camera when needed
Excellent organizational skills, ability to manage multiple projects, and thrive in a fast‑paced, collaborative environment
Confident interpreting analytics and using insights to guide strategy and improve performance
What You’ll Bring A creator’s mindset with a strategist’s instinct. You know how to tell stories that move culture forward and drive results. You’re hands‑on with content, fluent in what’s trending, and can seamlessly switch between creating, directing, and analyzing. You bring a sharp editorial voice, an eye for what’s next, and a deep understanding of how to make content perform.
This role requires to be onsite four days a week.
EEO Statement At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
B Corp Certification WE ARE B CORP CERTIFIED! As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Retail Apparel and Fashion
#J-18808-Ljbffr