Ernest Health, Inc.
Director of Marketing & Business Development (PTA, PT, OT, RT, RN)
Ernest Health, Inc., Lafayette, Indiana, us, 47903
Overview
We are looking for a Director of Marketing Business Development.
Lafayette Regional Rehabilitation Hospital in Lafayette, Indiana is a state-of-the-art inpatient rehabilitation hospital providing compassionate care to patients in Greater Lafayette and surrounding communities. We specialize in intensive rehabilitation for people overcoming strokes, brain injuries, spinal cord injuries, multiple trauma, and complex orthopedic conditions.
Our interdisciplinary rehab team – including therapists, nurses, and rehabilitation physicians – tailors comprehensive therapy programs for each patient, helping them relearn skills and gain strength through physical therapy, occupational therapy, speech therapy, and innovative rehabilitation techniques.
The hospital features modern amenities such as a large therapy gym, an indoor therapy pool, and transitional living spaces to practice daily activities, all designed to support a holistic recovery.
Accredited and consistently praised for high patient satisfaction and outcomes, Lafayette Regional Rehabilitation Hospital fosters a positive, teamwork-driven culture where patients are empowered to achieve their rehabilitation goals in a warm and professional setting. Located near Purdue University, Lafayette blends academic energy with a small-town feel. Residents enjoy a thriving arts scene, local breweries, and easy access to parks, trails, and family-friendly events.
Position Overview The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility.
Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions. Provides administration with summaries and recommendations from market research evaluations.
Coordinates the production and placement of advertisements. Works in conjunction with clinical leadership to develop and promote new programs and services.
Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and outpatient visits, and developing and conducting ongoing marketing/sales training for the marketing team.
What you bring
Pharmaceutical sales experience a plus.
Experience working in the medical environment promoting programs, services.
Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
Passionate patient advocate assisting in the referral to admission process.
Strong clinical skill set with a mindset for business development.
Benefits
PPO and High-Deductible Medical Plan options
Flexible Spending and Health Savings Account options available
Dental and Vision coverage
401K with employer matching
Life insurance
Short-and-long term disability
Competitive compensation and Marketing bonus plan
Wellness & Work Life Balance
Employee Assistance Program
Wellness Program with quarterly wellness challenges with participation incentives
Earned Time Off - start accruing vacation time on start date
Qualifications
Current experience in healthcare required, preferably in a hospital setting or sales.
Clinical background required (PTA, PT, OT, RN, RT)
Strong background in client services and relationship management preferred.
Supervisory/leadership experience required.
Current, valid, and active driver’s license, auto insurance, and clean driving record required.
Ability to travel using publicly available air and ground transportation.
Additional Qualifications / Skills
Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
Demonstrates general computer skills including: data entry, word processing, email, and record management.
Effective organizational and time management skills.
Effective written and verbal communication skills.
Ability to maintain quality and safety standards.
Ability to maintain proper levels of confidentiality.
Ability to work closely and professionally with others.
Ability to develop and implement strategic sales plans.
Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities.
Responsibilities In this position, you will be primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. You will manage and direct the staff in the Marketing and Business Development Department, provide administration with summaries and recommendations from market research evaluations, coordinate the production and placement of advertisements, and integrate the hospital’s mission and “Guiding Principles” into daily practice.
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Lafayette Regional Rehabilitation Hospital in Lafayette, Indiana is a state-of-the-art inpatient rehabilitation hospital providing compassionate care to patients in Greater Lafayette and surrounding communities. We specialize in intensive rehabilitation for people overcoming strokes, brain injuries, spinal cord injuries, multiple trauma, and complex orthopedic conditions.
Our interdisciplinary rehab team – including therapists, nurses, and rehabilitation physicians – tailors comprehensive therapy programs for each patient, helping them relearn skills and gain strength through physical therapy, occupational therapy, speech therapy, and innovative rehabilitation techniques.
The hospital features modern amenities such as a large therapy gym, an indoor therapy pool, and transitional living spaces to practice daily activities, all designed to support a holistic recovery.
Accredited and consistently praised for high patient satisfaction and outcomes, Lafayette Regional Rehabilitation Hospital fosters a positive, teamwork-driven culture where patients are empowered to achieve their rehabilitation goals in a warm and professional setting. Located near Purdue University, Lafayette blends academic energy with a small-town feel. Residents enjoy a thriving arts scene, local breweries, and easy access to parks, trails, and family-friendly events.
Position Overview The Director of Marketing and Business Development (DMBD) is primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility.
Manages and directs the staff in the Marketing and Business Development Department to achieve budgeted volume goals for average daily census and admissions. Provides administration with summaries and recommendations from market research evaluations.
Coordinates the production and placement of advertisements. Works in conjunction with clinical leadership to develop and promote new programs and services.
Key responsibilities include managing and strategically directing all the functions of the Marketing and Admissions department, developing individual clinical liaison goals and monitoring results for sales calls, referrals, admissions, and outpatient visits, and developing and conducting ongoing marketing/sales training for the marketing team.
What you bring
Pharmaceutical sales experience a plus.
Experience working in the medical environment promoting programs, services.
Ability to build strong relationships in an assigned territory utilizing clinical and selling skills.
Passionate patient advocate assisting in the referral to admission process.
Strong clinical skill set with a mindset for business development.
Benefits
PPO and High-Deductible Medical Plan options
Flexible Spending and Health Savings Account options available
Dental and Vision coverage
401K with employer matching
Life insurance
Short-and-long term disability
Competitive compensation and Marketing bonus plan
Wellness & Work Life Balance
Employee Assistance Program
Wellness Program with quarterly wellness challenges with participation incentives
Earned Time Off - start accruing vacation time on start date
Qualifications
Current experience in healthcare required, preferably in a hospital setting or sales.
Clinical background required (PTA, PT, OT, RN, RT)
Strong background in client services and relationship management preferred.
Supervisory/leadership experience required.
Current, valid, and active driver’s license, auto insurance, and clean driving record required.
Ability to travel using publicly available air and ground transportation.
Additional Qualifications / Skills
Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
Demonstrates general computer skills including: data entry, word processing, email, and record management.
Effective organizational and time management skills.
Effective written and verbal communication skills.
Ability to maintain quality and safety standards.
Ability to maintain proper levels of confidentiality.
Ability to work closely and professionally with others.
Ability to develop and implement strategic sales plans.
Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities.
Responsibilities In this position, you will be primarily responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility. You will manage and direct the staff in the Marketing and Business Development Department, provide administration with summaries and recommendations from market research evaluations, coordinate the production and placement of advertisements, and integrate the hospital’s mission and “Guiding Principles” into daily practice.
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