Corporation Service Company
Senior Marketing Specialist - Account-Based & Client Journey Marketing
Corporation Service Company, Wilmington, Delaware, us, 19894
Senior Marketing Specialist - Account-Based & Client Journey Marketing
Job Description
Job Title: Senior Marketing Manager
Hours: Monday-Friday, Hybrid
Overview The Senior Marketing Manager – Account-Based and Client Journey Marketing will lead the strategy and execution of integrated marketing programs that drive pipeline growth and client engagement for CSC’s Corporate and Legal Solutions (CLS) business.
This role requires a strategic B2B marketer with deep expertise in account-based marketing (ABM), segmentation, and lifecycle journey design. You will build and scale programs that target high-value client segments, connect marketing and sales efforts, and deliver measurable revenue impact.
You’ll collaborate closely with Sales, Product, and Data teams to bring market insight, precision targeting, and personalization to every stage of the client experience — from awareness through retention and expansion.
Key Responsibilities Strategic Leadership
Develop and own the marketing data and segmentation strategy, defining key client segments and translating insights into targeted campaigns and content.
Lead account-based marketing (ABM) programs that align with sales priorities and deliver measurable pipeline and revenue growth.
Partner with Sales, Data, and Market teams to design marketing journeys that support acquisition, nurture, and retention goals.
Serve as the marketing lead for campaign performance and optimization, leveraging data to guide investment decisions and continuously improve conversion outcomes.
Client Journey & Campaign Management
Design and optimize multi-channel nurture programs that move prospects through the funnel with personalized, insight-driven engagement.
Define and map client lifecycle stages, identifying key friction points and opportunities for deeper engagement.
Partner with content, digital, and creative teams to ensure cohesive storytelling and messaging across all touchpoints.
Translate market trends and competitive intelligence into actionable go-to-market strategies.
Measurement & Optimization
Establish and track key metrics (MQLs, conversion rates, account engagement, influenced revenue).
Lead regular performance reviews to identify insights, optimization opportunities, and campaign ROI.
Collaborate with Sales Ops and Data teams to ensure data integrity and reporting consistency across Salesforce, HubSpot, and other platforms.
Qualifications
7–10 years of progressive B2B marketing experience, including account-based marketing (ABM), segmentation, or demand generation.
Proven success designing and executing campaigns that generate pipeline growth and measurable revenue impact.
Strong understanding of CRM, marketing automation, and analytics tools (Salesforce, HubSpot, Power BI, etc.).
Excellent analytical, strategic, and communication skills; adept at influencing across functions and levels.
Experience in financial services, legal, or compliance industries preferred.
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Why Join CSC At CSC, you’ll be part of a forward-thinking marketing organization driving measurable impact for some of the world’s most successful companies, law firms, and financial institutions. This role offers the opportunity to shape how we target, engage, and grow our client base — bringing innovation, data-driven decision-making, and a client-first mindset to one of CSC’s largest business units.
#INDS
About Us CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®
Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.
CSC is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.
CSC colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers .
We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,
CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.
We encourage candidates to apply directly to our website and not through third-party sources.
Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.
Why Work with CSC? At CSC®, we’re always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 120 years.
CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.
CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace.
We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.
Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance.
CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more.
As business needs allow, CSC offers hybrid/remote work schedules in alignment with local regulations. Specific details for this position will be discussed during the interview process.
Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. It’s an exciting time for us in terms of growth and expansion.
Job Info
Job Identification 13904
Job Category Marketing
Posting Date 10/28/2025, 01:44 PM
Job Schedule Full time
Locations 251 Little Falls Dr., Wilmington, DE, 19808, US (Hybrid)
#J-18808-Ljbffr
Hours: Monday-Friday, Hybrid
Overview The Senior Marketing Manager – Account-Based and Client Journey Marketing will lead the strategy and execution of integrated marketing programs that drive pipeline growth and client engagement for CSC’s Corporate and Legal Solutions (CLS) business.
This role requires a strategic B2B marketer with deep expertise in account-based marketing (ABM), segmentation, and lifecycle journey design. You will build and scale programs that target high-value client segments, connect marketing and sales efforts, and deliver measurable revenue impact.
You’ll collaborate closely with Sales, Product, and Data teams to bring market insight, precision targeting, and personalization to every stage of the client experience — from awareness through retention and expansion.
Key Responsibilities Strategic Leadership
Develop and own the marketing data and segmentation strategy, defining key client segments and translating insights into targeted campaigns and content.
Lead account-based marketing (ABM) programs that align with sales priorities and deliver measurable pipeline and revenue growth.
Partner with Sales, Data, and Market teams to design marketing journeys that support acquisition, nurture, and retention goals.
Serve as the marketing lead for campaign performance and optimization, leveraging data to guide investment decisions and continuously improve conversion outcomes.
Client Journey & Campaign Management
Design and optimize multi-channel nurture programs that move prospects through the funnel with personalized, insight-driven engagement.
Define and map client lifecycle stages, identifying key friction points and opportunities for deeper engagement.
Partner with content, digital, and creative teams to ensure cohesive storytelling and messaging across all touchpoints.
Translate market trends and competitive intelligence into actionable go-to-market strategies.
Measurement & Optimization
Establish and track key metrics (MQLs, conversion rates, account engagement, influenced revenue).
Lead regular performance reviews to identify insights, optimization opportunities, and campaign ROI.
Collaborate with Sales Ops and Data teams to ensure data integrity and reporting consistency across Salesforce, HubSpot, and other platforms.
Qualifications
7–10 years of progressive B2B marketing experience, including account-based marketing (ABM), segmentation, or demand generation.
Proven success designing and executing campaigns that generate pipeline growth and measurable revenue impact.
Strong understanding of CRM, marketing automation, and analytics tools (Salesforce, HubSpot, Power BI, etc.).
Excellent analytical, strategic, and communication skills; adept at influencing across functions and levels.
Experience in financial services, legal, or compliance industries preferred.
Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
Why Join CSC At CSC, you’ll be part of a forward-thinking marketing organization driving measurable impact for some of the world’s most successful companies, law firms, and financial institutions. This role offers the opportunity to shape how we target, engage, and grow our client base — bringing innovation, data-driven decision-making, and a client-first mindset to one of CSC’s largest business units.
#INDS
About Us CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.®
Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.
CSC is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.
CSC colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers .
We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,
CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.
We encourage candidates to apply directly to our website and not through third-party sources.
Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.
Why Work with CSC? At CSC®, we’re always looking ahead, finding ways to improve and anticipate the future needs of our customers. Curiosity fuels our innovation and productivity drives our results. This proactive mindset has helped us adapt and create solutions that have enabled businesses to run smoother and smarter for more than 120 years.
CSC is committed to attracting, developing, and retaining talented people whose personal values align with ours. We empower our employees to bring the right solutions to market to meet customer demand. That is why we are the premier provider of global solutions for more than 180,000 businesses.
CSC is a great place to work with smart and dedicated people. We have been voted a Top Workplace every year since 2006 and are a 2022 National Top Workplace.
We offer challenging work and career opportunities. Most positions are filled with internal moves and employee referrals.
Employees are eligible for an annual success sharing bonus or commission plans based on role and individual performance.
CSC offers excellent benefits, including medical, dental, life insurance, and flexible spending and health savings accounts. We also offer you a 401(k) with employer match and profit-sharing, paid time off, tuition reimbursement, and more.
As business needs allow, CSC offers hybrid/remote work schedules in alignment with local regulations. Specific details for this position will be discussed during the interview process.
Our global standard for our work environments supports current and future technology initiatives through open design, sit-stand workstations, and digital interface points with wireless access throughout the campus. It’s an exciting time for us in terms of growth and expansion.
Job Info
Job Identification 13904
Job Category Marketing
Posting Date 10/28/2025, 01:44 PM
Job Schedule Full time
Locations 251 Little Falls Dr., Wilmington, DE, 19808, US (Hybrid)
#J-18808-Ljbffr