Thetrashgurus
Marketing Manager (Mid-Associate to Senior Level)
Thetrashgurus, Dallas, Texas, United States, 75215
Marketing Manager (Mid-Associate to Senior Level)
Dallas, United States | Posted on 10/27/2025 Downstream is transforming the construction industry by building a marketplace for equipment rentals, portable toilets, and roll-off dumpsters. We are scaling fast.
Our vision: bring price transparency, automation, and intelligence into one of the most manual, underserved verticals in the economy.
We’re inspired by clean design and modern architecture—and we’re pushing forward with AI-native product thinking, not bolting it on later.
The Role:
We’re seeking a dynamic Marketing Manager to own all of Downstream’s marketing efforts. This is a mid-associate to senior-level hire with leadership responsibility, including two direct reports (and more in the future).
This is a critical role that combines strategic leadership and hands-on execution to scale marketing in a high-growth startup environment. You’ll work cross-functionally with Sales, Product, and Operations to drive growth and position Downstream as the category leader.
Responsibilities:
Develop and execute a comprehensive marketing strategy aligned with business goals.
Manage and mentor a growing team (2 direct reports to start).
Build scalable processes and frameworks to support a growing marketing function
Account-Based Marketing (ABM) & Demand Generation
Own Downstream’s ABM strategy, ensuring effective targeting, engagement, and conversion of key accounts.
Collaborate closely with Sales to align marketing programs with pipeline and revenue goals.
Brand & Content
Drive brand development and ensure consistent messaging across all channels.
Oversee creation of compelling content that supports thought leadership, customer acquisition, and customer retention.
Product & Marketplace Marketing
Partner with Product to support launches, go-to-market plans, and messaging.
Establish positioning that resonates with construction, equipment rental, and B2B marketplace audiences.
Analytics & Optimization
Track and report on key marketing KPIs.
Test and optimize campaigns for maximum ROI.
Requirements
Requirements:
Must-Haves
5+ years of marketing experience in a software company .
Proven account-based marketing (ABM) expertise.
Experience managing people, with at least two direct reports.
Based in Dallas, TX (role starts remote, moves to hybrid).
Nice-to-Haves
Experience in a startup environment .
Exposure to the construction industry or B2B marketplaces .
Strong understanding of AI-driven marketing tools and emerging digital strategies.
#J-18808-Ljbffr
Dallas, United States | Posted on 10/27/2025 Downstream is transforming the construction industry by building a marketplace for equipment rentals, portable toilets, and roll-off dumpsters. We are scaling fast.
Our vision: bring price transparency, automation, and intelligence into one of the most manual, underserved verticals in the economy.
We’re inspired by clean design and modern architecture—and we’re pushing forward with AI-native product thinking, not bolting it on later.
The Role:
We’re seeking a dynamic Marketing Manager to own all of Downstream’s marketing efforts. This is a mid-associate to senior-level hire with leadership responsibility, including two direct reports (and more in the future).
This is a critical role that combines strategic leadership and hands-on execution to scale marketing in a high-growth startup environment. You’ll work cross-functionally with Sales, Product, and Operations to drive growth and position Downstream as the category leader.
Responsibilities:
Develop and execute a comprehensive marketing strategy aligned with business goals.
Manage and mentor a growing team (2 direct reports to start).
Build scalable processes and frameworks to support a growing marketing function
Account-Based Marketing (ABM) & Demand Generation
Own Downstream’s ABM strategy, ensuring effective targeting, engagement, and conversion of key accounts.
Collaborate closely with Sales to align marketing programs with pipeline and revenue goals.
Brand & Content
Drive brand development and ensure consistent messaging across all channels.
Oversee creation of compelling content that supports thought leadership, customer acquisition, and customer retention.
Product & Marketplace Marketing
Partner with Product to support launches, go-to-market plans, and messaging.
Establish positioning that resonates with construction, equipment rental, and B2B marketplace audiences.
Analytics & Optimization
Track and report on key marketing KPIs.
Test and optimize campaigns for maximum ROI.
Requirements
Requirements:
Must-Haves
5+ years of marketing experience in a software company .
Proven account-based marketing (ABM) expertise.
Experience managing people, with at least two direct reports.
Based in Dallas, TX (role starts remote, moves to hybrid).
Nice-to-Haves
Experience in a startup environment .
Exposure to the construction industry or B2B marketplaces .
Strong understanding of AI-driven marketing tools and emerging digital strategies.
#J-18808-Ljbffr