Marketing Strategist Job at Parkshvac in Indian Trail

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Marketing Strategist Full Time Indian Trail, NC, US 30+ days ago Requisition ID: 1014 Salary Range: $50,000.00 To $70,000.00 Annually We’re looking for a Marketing Strategist who’s driven by data and motivated by performance. In this role, you’ll focus on the strategy, numbers, and insights behind our marketing campaigns. You’ll work closely with our Marketing Manager to shape how we grow our HVAC, plumbing, and electrical service lines. Your work will help guide where we spend, who we target, and how we improve. This role is ideal for someone who enjoys analyzing performance, spotting patterns in customer behavior, and translating campaign data into smart next steps. If you’re someone who likes working behind the scenes to drive strategy and outcomes — we’d love to talk. This is not a creative role — we’re looking for someone who’s fluent in KPIs, obsessed with performance, and confident in turning data into direction. Duties and Responsibilities Monitor and analyze key marketing KPIs including CPL, ROAS, conversion rates, and board fill Track and report on the performance of paid, organic, email, and direct response campaigns Help build and manage marketing dashboards and reporting cadences Segment customer data to identify high-performing audiences and campaign opportunities Recommend campaign optimizations based on performance trends and budget efficiency Maintain clean attribution and UTM tracking across platforms Translate data into actionable insights and present findings to leadership Collaborate with the creative and strategy teams to inform timing, offers, and audience targeting Support forecasting for membership growth, service demand, and campaign ROI Competencies for Success Strong analytical mindset with attention to accuracy and detail Ability to interpret marketing data and connect it to business outcomes Clear, confident communication, especially when explaining data to non-technical audiences Comfortable working independently and managing recurring reports or ad hoc analyses Organized and reliable when juggling multiple deadlines or reporting needs Team player who thrives in a fast-paced, service-oriented environment Required Skills & Abilities Experience with marketing platforms like Google Ads, Meta Ads, and Google Analytics Familiarity with Tableau, Power BI, or similar visualization/reporting tools Strong understanding of digital marketing funnels, attribution, and campaign tracking Working knowledge of CRM and email platforms Education & Experience Proven experience in marketing analytics, performance marketing, or data strategy Bachelor’s degree in Marketing, Business, Data Analytics, or a related field preferred Experience in field services or home services is a plus Proven track record of using data to improve campaign performance #J-18808-Ljbffr