Performance Media Strategist Job at Sanford Health in Sioux Falls

Job Summary Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc. Creates, executes, and manages buying recommendations and plans, reporting on the efforts. Accountable to the planning, implementing and managing of paid media. Evaluates and presents new media opportunities to account services and other team members. Negotiates contracts and rates with all media outlets while managing relationships. Creates media proposals. Possesses knowledge of emerging trends in paid/performance media. Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies. Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines. Works with team to coordinate ads for buys and communicates to account services, project management and creative teams. Traffics assets to media outlets on time. Optimizes media mix, as needed, to reach outlined goals. Reports on effectiveness of efforts. Provides excellent customer services to internal and external partners. Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform. Displays the ability to be self‑motivated, detail‑oriented and organized. Responsibilities Collect and analyze media channel information (TV, print, radio, outdoor, disruptive, online video, social, display, programmatic). Create, execute, and manage buying recommendations and plans, reporting on efforts. Accountable for planning, implementing, and managing paid media. Evaluate and present new media opportunities to account services and team members. Negotiate contracts and rates with media outlets and manage relationships. Create media proposals. Keep up-to-date with emerging trends in paid/performance media. Collaborate with account services, research, creative, communications, and content teams to develop integrated marketing strategies. Execute advertising and marketing plans per approved budgets, meeting submission deadlines. Coordinate ads for buys, traffic assets to media outlets timely. Optimize media mix to reach goals. Report on effectiveness of efforts. Provide excellent customer service to internal and external partners. Qualifications Bachelor’s degree in communications, marketing, journalism or closely related field required. Minimum of five years professional experience in media planning and buying required, preferably at an agency. Demonstrates the ability to work in a fast‑paced environment. Expert proficiency in Microsoft products such as Word, Excel and PowerPoint. Certifications in Google Adwords and/or Google Analytics strongly preferred. Benefits Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home‑work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits. EEO Statement Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org. Drug Free Workplace Policy An accepted offer will require a drug screen and pre‑employment background screening as a condition of employment. Job Details Facility: Remote SD (Central Time) Location: Remote, SD Shift: 8 Hours - Day Shifts Job Schedule: Full time Weekly Hours: 40.00 Salary Range: 27.50 - 44.00 Department: Sanford offers a flexible working policy and good work life balance. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Hospitals and Health Care Req Number R-0239394 #J-18808-Ljbffr