Theleverage
Social Media Marketing Expert – iGaming & Sports Betting
Theleverage, Coffeyville, Kansas, United States, 67337
Location:
Remote |
Industry:
iGaming/Sports Betting |
Focus:
African Markets
About Our Company We’re a dynamic force in the iGaming and Sports Betting landscape, strategically positioned across Africa’s most vibrant markets— Kenya, Nigeria, Ghana, Tanzania, and South Africa . Our mission? To transform passionate sports fans into engaged betting communities while building sustainable, data-driven growth.
The Opportunity We’re seeking a
Social Media Marketing Expert
who doesn’t just manage communities—they ignite them. Someone who can take our presence across Facebook, X (Twitter), Telegram, WhatsApp, and TikTok from good to legendary, while identifying untapped social channels that our competitors haven’t even discovered yet.
Spoiler alert: This isn’t about posting generic content and hoping for the best. This is strategic community building with measurable revenue impact.
Core Responsibilities Strategic Community Growth
Architect and execute sophisticated social media strategies across our primary platforms (Facebook, X, Telegram, WhatsApp, TikTok)
Pioneer expansion into emerging social channels with untapped potential
Design engagement frameworks that transform casual followers into devoted community advocates
Because growing communities isn’t about luck—it’s about understanding human psychology at scale
Community Leadership & Engagement
Serve as the authentic voice of our brand, fostering genuine conversations that resonate with African sports culture
Orchestrate interactive experiences: polls, Q&As, live discussions, and strategic contests that drive both engagement and data collection
Maintain community standards while encouraging the passionate discussions that make sports betting communities thrive
Master the art of being simultaneously approachable and authoritative
Revenue Generation & Optimization
Develop and implement sophisticated monetization strategies that feel organic, not aggressive
Execute affiliate marketing campaigns, sponsored content, and promotional activities with precision timing
Collaborate with marketing leadership to seamlessly integrate revenue-driving campaigns into community experiences
Turn engagement into revenue without compromising community trust
Content Strategy & Execution
Partner with creative teams to produce platform-specific content that speaks fluent “African sports fan”
Manage content calendars that balance sports insights, betting education, promotional material, and community celebration
Leverage trending sports moments with lightning-fast content deployment
Performance Analytics & Strategic Optimization
Deliver comprehensive performance reports that connect social engagement directly to business outcomes
Continuously test, measure, and refine approaches based on real-world results
Data-driven decisions > gut feelings (though sports intuition doesn’t hurt)
Report back to Management
What We’re Looking For Essential Experience & Expertise
Proven track record
in social media management within iGaming, sports betting, or sports media industries
Deep cultural fluency
in African sports markets—you understand that football (soccer) is a religion, but you also know when rugby, cricket, or basketball dominate the conversation
Community monetization experience —you’ve successfully turned engaged audiences into revenue streams
Platform mastery
across Facebook Groups, Telegram, WhatsApp, TikTok, and X (Twitter)
Engagement wizardry —you know how to spark conversations that spread organically
Creative problem-solving
with a track record of content that achieves viral reach
Industry Knowledge That Matters
Genuine sports passion —particularly football, but with appreciation for the full African sports spectrum
iGaming industry insight —you understand betting psychology, responsible gaming principles, and regulatory landscapes
Cultural intelligence —you get the nuances of how sports betting fits into different African communities
Professional Skills
Communication excellence
in English (additional African languages are a significant advantage)
Self-directed work style —you thrive with autonomy and deliver results without micromanagement
Analytical mindset —you make decisions based on data, not assumptions
Adaptability —social media moves fast; you move faster
responsibility
Ai automations knowledge is a huge plus!
Ready to play at the next level? If you’re the kind of professional who sees opportunity where others see complexity, who understands that great social media marketing feels like natural conversation rather than obvious advertising, and who believes that African sports culture deserves world-class digital community experiences—we should talk.
Send us your CV, your biggest social media win, and tell us which African sports moment you wish you could have live-tweeted.
#J-18808-Ljbffr
Remote |
Industry:
iGaming/Sports Betting |
Focus:
African Markets
About Our Company We’re a dynamic force in the iGaming and Sports Betting landscape, strategically positioned across Africa’s most vibrant markets— Kenya, Nigeria, Ghana, Tanzania, and South Africa . Our mission? To transform passionate sports fans into engaged betting communities while building sustainable, data-driven growth.
The Opportunity We’re seeking a
Social Media Marketing Expert
who doesn’t just manage communities—they ignite them. Someone who can take our presence across Facebook, X (Twitter), Telegram, WhatsApp, and TikTok from good to legendary, while identifying untapped social channels that our competitors haven’t even discovered yet.
Spoiler alert: This isn’t about posting generic content and hoping for the best. This is strategic community building with measurable revenue impact.
Core Responsibilities Strategic Community Growth
Architect and execute sophisticated social media strategies across our primary platforms (Facebook, X, Telegram, WhatsApp, TikTok)
Pioneer expansion into emerging social channels with untapped potential
Design engagement frameworks that transform casual followers into devoted community advocates
Because growing communities isn’t about luck—it’s about understanding human psychology at scale
Community Leadership & Engagement
Serve as the authentic voice of our brand, fostering genuine conversations that resonate with African sports culture
Orchestrate interactive experiences: polls, Q&As, live discussions, and strategic contests that drive both engagement and data collection
Maintain community standards while encouraging the passionate discussions that make sports betting communities thrive
Master the art of being simultaneously approachable and authoritative
Revenue Generation & Optimization
Develop and implement sophisticated monetization strategies that feel organic, not aggressive
Execute affiliate marketing campaigns, sponsored content, and promotional activities with precision timing
Collaborate with marketing leadership to seamlessly integrate revenue-driving campaigns into community experiences
Turn engagement into revenue without compromising community trust
Content Strategy & Execution
Partner with creative teams to produce platform-specific content that speaks fluent “African sports fan”
Manage content calendars that balance sports insights, betting education, promotional material, and community celebration
Leverage trending sports moments with lightning-fast content deployment
Performance Analytics & Strategic Optimization
Deliver comprehensive performance reports that connect social engagement directly to business outcomes
Continuously test, measure, and refine approaches based on real-world results
Data-driven decisions > gut feelings (though sports intuition doesn’t hurt)
Report back to Management
What We’re Looking For Essential Experience & Expertise
Proven track record
in social media management within iGaming, sports betting, or sports media industries
Deep cultural fluency
in African sports markets—you understand that football (soccer) is a religion, but you also know when rugby, cricket, or basketball dominate the conversation
Community monetization experience —you’ve successfully turned engaged audiences into revenue streams
Platform mastery
across Facebook Groups, Telegram, WhatsApp, TikTok, and X (Twitter)
Engagement wizardry —you know how to spark conversations that spread organically
Creative problem-solving
with a track record of content that achieves viral reach
Industry Knowledge That Matters
Genuine sports passion —particularly football, but with appreciation for the full African sports spectrum
iGaming industry insight —you understand betting psychology, responsible gaming principles, and regulatory landscapes
Cultural intelligence —you get the nuances of how sports betting fits into different African communities
Professional Skills
Communication excellence
in English (additional African languages are a significant advantage)
Self-directed work style —you thrive with autonomy and deliver results without micromanagement
Analytical mindset —you make decisions based on data, not assumptions
Adaptability —social media moves fast; you move faster
responsibility
Ai automations knowledge is a huge plus!
Ready to play at the next level? If you’re the kind of professional who sees opportunity where others see complexity, who understands that great social media marketing feels like natural conversation rather than obvious advertising, and who believes that African sports culture deserves world-class digital community experiences—we should talk.
Send us your CV, your biggest social media win, and tell us which African sports moment you wish you could have live-tweeted.
#J-18808-Ljbffr