goodr
We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.
OUR VALUES
We have two core values: Fun & Authenticity.
FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
FUN FACT: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.
LEADERSHIP
We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in‑house leadership coach.
AUTONOMY
We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.
HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
PROFESSIONAL DEVELOPMENT: We have an all‑company learning program so that we’re constantly leveling up our skills.
SUSTAINABILITY
We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.
1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
FUN FACT: goodr celebrates every Earth Day by releasing limited‑edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!
ABOUT THE ROLE
Ever dream of wrangling fonts, colors, and your fellow designers without being a total jerk about it? As our Design Manager, you’ll lead a tiny but mighty team of pixel‑slingers while making sure our visuals don’t look like a MySpace page from 2007. You’ll juggle launches, campaigns, and the occasional existential brand crisis—all with impeccable kerning and a suspiciously large collection of Pantone swatches. Think of yourself as the Gandalf of goodr’s creative realm: guiding, mentoring, and occasionally shouting “YOU SHALL NOT PASS” at bad design. If you can build a high‑performing team and explain why Comic Sans is a crime against humanity, we want you. Bonus points if you’ve ever cried over packaging.
RESPONSIBILITIES
Lead by example by consistently living into goodr’s values of Fun and Authenticity
Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
Hold monthly one‑on‑ones with each team member to build upon their role duties and hold everyone accountable
Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
Own your team’s budget and ensure its accuracy
Use imagination and wisdom to set team goals and communicate them clearly
Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
ROLE SPECIFIC
Lead, mentor, and develop a small team of graphic designers while building a collaborative, high‑performing creative culture
Own creative execution and provide hands‑on direction, from concept through delivery, ensuring assets are on‑brand, high‑quality, and strategically aligned
Translate creative briefs into clear plans, balancing priorities, timelines, and resource allocation
Design and oversee visual asset creation across packaging, digital campaigns, retail displays, and marketing collateral, contributing hands‑on to key launches and product storytelling
Partner closely with the Creative Director and cross‑functional teams (Marketing, Product, Ecommerce, Retail) to align creative solutions with business goals and brand strategy
Maintain and evolve brand identity systems, templates, and brand asset libraries, ensuring consistency, accessibility, and fresh visual expression across all touchpoints
Collaborate with project managers to manage timelines, capacity planning, and workflow visibility
Manage relationships with external designers, vendors, and freelancers, ensuring quality and consistency across all deliverables
Track creative performance metrics and continuously refine visual strategy based on engagement and brand impact
Contribute to annual brand and campaign planning, bringing design insights and executional perspective
This role is in the Design team and will report directly to the Creative Director
Perform other related duties as assigned
ABOUT THE IDEAL CANDIDATE
May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
5+ years of graphic or visual design experience, preferably in a consumer product, fashion, or lifestyle brand
1+ years of experience in a lead or supervisory role
Strong portfolio showing multi‑channel campaigns, marketing assets, and brand storytelling
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and asset management tools is a MUST
Skilled in prioritization, delegation, and cross‑functional communication
Strong communicator who is great at getting and giving feedback
Experience in product packaging, retail design, or motion graphics is a PLUS
Experience translating brand strategy into visuals that connect emotionally and commercially
Strong understanding of creative operations, timelines, and cross‑functional collaboration
Asks a lot of questions
Knowledge of print and digital design best practices
Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
Loves the work more than a paycheck
Thinks designing and creating is fun
Is happy to give away credit to their team
Is into personal growth
Thinks Fun is being great (not partying)
Is proactive and an independent problem solver! (Can you google a question?)
WHAT YOU GET
A role at a company that is going to the moon
The opportunity to show up every day and have fun
The ability to learn and grow as a person
Paid vacation (we encourage you to take time off!)
Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
Paycheck... obviously. Salary range: $115K - $125K, final number dependent on experience
Medical, Dental, and Vision benefits
401(K) with company matching
Financial Wellness Counseling
TO GET THE PROCESS STARTED
Cover letter showing your personality. Seriously. No boring corporate speak allowed.
Link(s) to your website and/or portfolio
A drawing of an octopus fighting a pirate (not joking)*
*We accept submissions using accessibility tools.
NEXT STEPS
Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you’ll be expected to start on a specific date.
Application
Fill out a form with basic questions
35‑minute introductory interview with HR team member
90‑minute virtual interview with peers and manager
Final assignment and presentation
Offer!
No Visa Sponsorship is available for this position.
VOLUNTARY SELF-IDENTIFICATION
For government reporting purposes, we ask candidates to respond to the below self‑identification survey. This information is voluntarily provided and will not be considered in hiring decisions. Please note it is required for our status as a federal contractor.
VETERANS
As set forth in goodr’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure our effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.
A “recently separated veteran” means any veteran during the three‑year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval, or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
VOLUNTARY SELF-IDENTIFICATION OF DISABILITY
Form CC‑305. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress toward this goal. If you have or have ever had a disability, please identify.
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