Summary
As a Director, Audience Engagement for our Live Business Unit, you will be an integral member of the audience engagement team, responsible for registrations, engagement metrics, and growth for live in‑person attendees. You will orchestrate, optimize, and oversee marketing strategies to achieve goals for live programs with a concentration in the oncology space.
Responsibilities
Create and execute omni‑channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals.
Implement and monitor marketing campaigns to meet attendee, registration, and revenue goals.
Implement growth strategies in the oncology space, identify partner opportunities, and support brand elevation in a competitive marketplace.
Liaison between external and internal stakeholders to create and communicate audience and member plans, forecasting, and client solutions.
Adopt and utilize Salesforce/Exact Target marketing automation tools to manage and optimize campaign performance.
Collaborate with product management to project and track program performance related to registration and driver traffic.
Partner with Data Analytics to analyze user site behavior for persona development and to drive actionable insights and segmentation.
Work closely with teams to coordinate and execute tactics within marketing plans for sold activities, including optimizing email and e‑newsletter tactics, publishing social media posts, tracking program performance, and providing ongoing reporting and analysis.
Requirements
10+ years events marketing experience in multi‑channel marketing (required).
BA/BS in marketing preferred.
Knowledge of CME landscape as it relates to the Healthcare industry and direct‑to‑physician marketing.
Exceptional in‑person marketing strategy and campaign management skills.
Experience with web analytics, including engagement & marketing channel (such as Adobe Omniture).
Proactive, detail‑oriented with strong multi‑tasking skills in a fast‑paced autonomous environment.
Excellent teamwork, written and verbal communications skills.
Strong organizational, operational, analytical, and project management skills.
Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills.
Working knowledge of HTML.
Compensation
Comp range: 120,000-130,000. This position is also eligible for a discretionary company bonus based upon business results.
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full‑time vs. part‑time), work location and length of employment.
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