Kelly Products, Inc. is hiring: Social Media Manager in Covington

Headquartered in Covington, Georgia, Kelly Products, Inc. is an agribusiness company with consumer product brands in Food, Wellness, and Outdoor. Its business divisions are regulatory compliance and manufacturing. About the Role The Social Media Manager plays a key role in shaping and executing the company’s social media strategy to strengthen brand presence, engage audiences, and drive measurable results. This position is responsible for managing the company’s social media accounts, developing content, analyzing results, optimizing campaigns, and reporting. The ideal candidate combines creativity with strategic thinking, excellent communication skills, and a deep understanding of social media trends and analytics. The ideal candidate for this position will be well-organized, able to manage multiple projects and deadlines. The candidate will have strong analytical and critical thinking skills, be able to develop and execute a social media strategy aligned with business goals. This role requires someone who thrives in a collaborative environment, can balance multiple priorities, and is passionate about building authentic connections with online communities. Key Responsibilities Develop and implement data-driven social media strategies that align with brand objectives and marketing initiatives Oversee content calendars, campaign planning, and posting schedules to ensure consistent and timely delivery Identify opportunities for brand growth across emerging platforms and audience segments Content Creation & Management Plan, create, and publish high-quality, engaging content across platforms (Facebook, Instagram, LinkedIn, and YouTube) Collaborate with design, marketing, and product teams to develop visually compelling and brand-consistent campaigns (basic graphic design and video editing skills required; you’ll create some content independently and work with designers for larger campaigns) Attend company events and participate in the content creation in front of camera, as necessary Maintain brand voice, tone, and messaging consistency across all social channels Manage user-generated content and brand advocacy initiatives Community Management Manage and grow the company's online community by engaging with followers, responding to messages and comments, and fostering brand loyalty Monitor social conversations and handle customer inquiries and concerns professionally and promptly Help manage brand reputation and respond appropriately to negative feedback > Analytics & Optimization Analyze performance metrics, track KPIs (engagement, reach, conversions, CPC, etc.), and provide actionable insights on quarterly and annual reports Conduct A/B testing to optimize content performance Present performance updates and strategic recommendations to marketing leadership Qualifications Required 3+ years of experience managing professional social media accounts and campaigns with demonstrated results Proven ability to create and execute social media strategies that drive measurable business outcomes Strong writing and storytelling skills with an understanding of platform-specific best practices Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Google Analytics, etc.) Some experience running paid ad campaigns (Meta Ads, LinkedIn Ads, etc.) (budget management experience is a plus!) Skilled in content creation tools such as Canva, ManyChat, AI copywriting tools, InShot, etc. (for basic graphic design and video editing) Strong understanding of emerging platforms, social algorithms, and engagement trends Ability to work collaboratively across departments and manage multiple projects in a fast-paced environment Excellent organizational and time management skills with keen attention to detail Portfolio of previous social media work demonstrating creativity and results (required with application) Preferred Skills Experience in influencer marketing, user-generated content, or brand advocacy programs Basic photography and videography skills Experience with social listening tools (Brandwatch, etc.) Knowledge of SEO and content marketing principles Reporting Structure This position reports directly to the Director of Marketing and works closely with the Creative, Product, and Customer Support teams. This is an individual contributor role with potential to grow. Work Site On-site Monday-Friday with the potential to move into a hybrid role. Equipment Provided Laptop iPad Tripod Mini-microphone Benefits Health, dental, and vision insurance 401(k) with company match PTO: 6 months after the date of hire, the employee will obtain 80 hours of paid time off. How to Apply Please submit the following to Tracy Vaughan at tvaughan@kellyreg.com Resume Portfolio (if you have one) Optional: Any additional materials like writing samples Equal Opportunity Statement Kelly Products is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr